LV Officially Announced The Establishment Of The Official Online Flagship Store In China.

Since 2005, the French luxury brand Louis Vuitton has pioneered its online purchase business on its French website, including the current official online flagship store in China. The brand has opened its own electric business platform in 19 countries around the world, and this 1854 established French luxury brand has recently joined the world's top tier battlefield in the electricity market penetration, China.

As the most familiar luxury brand in France, LVMH Group, a luxury luxury group in France, has been popular with Chinese consumers since it opened its first store in The Peninsula Beijing Hotel in 1992.

In October 2010, after Sina micro-blog opened its official micro-blog, two years later, in December, the brand pioneered in the luxury industry, and opened the WeChat public address, including its Chinese domain name website and official Youku district. It also proved that the brand with a century old has gradually started its own digital expansion in China.

The online sales platform, known as the online store, enjoys the highest level of service and the same after sale service, which is also known as the online store. This is also mentioned in the trial operation. It is mentioned by consumers in the shopping experience and open sharing of "Xiao Hong Shu". It is distributed from Shanghai by SF EXPRESS's logistics platform, which is called "One Stock" in the off-line central warehouse in Shanghai.

This is a key step for Louis Vuitton to realize all channels in the future. China is also the first country to start with this warehouse mode to achieve maximum efficiency and flexibility.

In addition, the cardboard boxes with destructive brace and unmarked surface are used as packaging to achieve privacy and safety. But in the outer package, brand gift packaging, marked yellow hard boxes and blue ribbon tapes are still used, and the project of delivery on the same day in Shanghai city is also regarded as one of the ways for consumers to continue their quality service.

Compared with the online flagship store, which only provides online purchasing services for 12 traditional domestic second-line cities, such as the traditional North Shang Guang, the online purchase platform officially operated covers all cities in the country, and the WeChat payment method that was not provided during the trial operation was also realized in the positive operation.

At the same time, the online purchase platform will gradually expand the sales of product brands from leather goods and accessories.

More product lines such as garments and premium jewelry.

In this year's online shopping platform, which is attached to the brand Chinese domain name official website, the website click through rate has increased by 14% compared with the online purchase. It has also become the Louis Vuitton's highest performance retail platform in China.

As the brand's youngest online sales brand, the age of its customers is also younger. Compared with other consumers in other online flagship stores, the average age of customers on Chinese domain name websites is 5 years old, which does not mean that they have less consumption.

This is why there will be more exclusive sale plans for online platforms on official online flagship stores in China. In the launch of a series of Louis Vuitton new package "New Wave" series, a meat pink "New Wave" handbag is one of the exclusive products launched on flagship stores in China's official line.

The exclusive version of the official Chinese online flagship store is "soft pink" New Wave. The source is: Louis Vuitton Chinese official website.

In addition to Louis Vuitton, Gucci, the star brand of Kai Yun group (Kering), opened its own online Chinese purchasing platform at the same time last year, as more and more luxury goods entered China's electricity supplier.

In addition, Prada, which has long been in distance with e-commerce, has also launched an online purchase business for mainland China after working with a series of overseas luxury e-commerce platforms, and Miu Miu, a group brand, has also opened its electricity business.

Meanwhile, another luxury brand Chanel, which is very popular in China, has not yet launched its online purchase business for clothing, accessories and jewellery. Its website still displays its online perfume and beauty products. This month, Chanel opened its first online shopping business in the UK.

Permeability ranked second in the world, and it seems that this luxury giant in the future is also moving towards the direction of electronic marketing.

It is worth noting that another French classic luxury brand Herm s has not yet opened any online purchase business on its Chinese website. Although the brand has opened online purchases in France and other regions, it has not yet shown its intention to set up e-commerce in China.

The officially opened e-commerce service is also the only official online sales channel of Louis Vuitton in China, and it is also the only channel that can guarantee online purchase of brand authentic products.

Since 2005, Louis Vuitton has pioneered its online purchase business on its French website, including the current official online flagship store in China. The brand has opened its own e-commerce platform in 19 countries around the world.