Take Stock Of Major Mergers And Acquisitions Of Domestic Fashion Industry In The First Half Of 2018

Let's take a look at the stock buying and buying actions of Chinese enterprises.

According to McKinsey luxury report, between 2008 and 2016, the proportion of luxury goods consumption outside China accounted for 3/4 of consumption expenditure. By 2025, China's luxury consumption will account for 44% of the global market.

The positive signals from the industry outlook provide confidence for the development of Chinese companies.

From the perspective of China's market development, more and more Chinese enterprises are showing great interest in the operation of logo, a high-end international brand.

Although the actions and brand objectives of these enterprises are different, their common layout is China's fast growing high-end consumer market.

Let's take a look at the TFS buying and buying big moves of Chinese enterprises.

Investment groups are buying up, and ambition is showing up.

Shandong Ruyi

One of the most representative explosions is Shandong's willingness to spend $700 million to buy Swiss luxury brand Bally. In February 9th, Shandong Ruyi Group officially completed the acquisition of Bally, a Swiss luxury brand. Details of the paction were not disclosed yet, but the original JAB group of Bally confirmed that it would still retain a small share of the brand.

Bally was founded in Switzerland in 1851. Its products include luxury leather shoes, belts, leather bags, wallets and garments, and entered the Chinese market in 1986. It is the first luxury brand to enter China.

It was previously owned by the US TPG, which sold it to the JAB group in 2008.

According to DDT's list of the top 100 luxury goods in 2017, Ruyi group is the only company that has entered into the top 100 apparel luxury goods companies through the control list. It may also have to take the strategic road of capital operation.

Fosun International

A. 120 million euro acquisition of French luxury brand Lanvin

In February 22nd, Fosun International announced 120 million euros to buy the French luxury brand Lanvin, and Wang Xiaolan retained a minority stake and voice.

After the completion of the paction, Fosun international immediately dismissed the creative director Olivier Lapidus and CEO Nicolas Druz, and is still looking for suitable candidates.

It is reported that Fosun international and Ruyi holdings are all participating in the auction of Swiss luxury brand Bally, which will eventually be sold by Ruyi holding group.

Therefore, whether we can win the French luxury brand Lanvin will become the key to Fosun international standard Ruyi holdings.

B. 55 million euro buys underwear brand Wolford holding power

In March 1st, Fosun international offered a bid of 55 million euros (about 4.3 trillion yuan) to Austria's high-end underwear brand Wolford, agreeing to buy 2 million 543 thousand and 700 shares at 12.8 euros per share, equivalent to about 50.87% of the total share capital, that is, the price is about 32 million 500 thousand euros, and provides up to 22 million euros for capital increase.

Luxury clothing brands were once seen as a breakthrough point in the global luxury fashion industry.

The domestic high-end underwear market is relatively fragmented, and no brand occupies a dominant position in the market.

Under the gloomy global market prospect, Fosun international is aiming at the huge gap of foreign brands in China's luxury underwear market.

Herme group

In January 8th, Herme group announced that it was willing to sign a cooperation framework agreement with the new products to confirm the purchase of Shang pin net. The trading volume reached 400 million, and the new product still had 90% equity interest and 100% stake in Cheng Yuxin.

However, the acquisition does not include the UK's fast fashion Topshop's right to operate in China.

Up to now, Herman business has nearly 40 international brands and is responsible for its operations, including Giorgio Armani, Emporio Armani, Hugo Boss, Hogan, Dolce & Gabbana, MCM, Furla and many other brand outlets, outlets and multi brand buyer shops, with over more than 250 boutique retail outlets.

He said it will invest 10 billion yuan in the next three years to integrate China's high-end retail industry, thus completing the first step in strategic pformation.

The group's future business will rapidly expand to luxury consumption and services.

Clothing business expands, buying and selling without stopping.

La Natsu Bell

In April 11th, La Natsu Bell announced that it invested 20 million 800 thousand euros through its wholly owned subsidiary, LaCha Fashion, to acquire Naf Naf brand 40% equity held by VIVARTE SAS, which was completed in June 30th.

400 retail outlets.

Naf Naf was founded in France in 1973, mainly engaged in women's wear products and accessories sales, and has more than 494 stores in France, Italy, Spain and Belgium, including 216 in France and 278 overseas.

Wang Baili shoes

In April 27th, according to people familiar with the matter, BELLE, a shoe maker, had already invested in the small fashion brand initial, but did not disclose the specific paction volume and share ownership.

According to statistics, initial has 105 stores in China, and its annual revenue has reached 1 billion yuan, which is rare in the minority clothing market.

Semir

A. 844 million indirect acquisition of European children's clothing enterprise Kidiliz group

In May 2nd, Semir clothing announced that the company intends to acquire the equity and debt of Sofiza SAS100% with its own capital of about 110 million euros (about 844 million yuan) through the wholly owned subsidiary Semir International Group (Hongkong) Co., Ltd., so as to achieve the purpose of acquiring all the assets of Kidiliz group.

Kidiliz group was founded in France in 1962. After more than 50 years of development, Kidiliz group has gradually developed into a leading enterprise in the high-end children's clothing industry in Europe. There are 8 subsidiaries in the world, 11000 outlets and 829 stores. It owns 10 licensed children's clothing brands such as Absorba, Catmini and Kidiliz, as well as 5 authorized business brands such as Kenzo Kids, Paul Smith Junior and so on, providing products from middle end to high-end location, from newborns to teenagers, with multiple age differences.

In May 2nd, Semir clothing announced that it plans to acquire Sofiza SAS100% equity and creditor's rights with a total of 110 million euros and 844 million yuan to acquire the entire assets of Kidiliz group through a wholly owned subsidiary Semir International Group (Hongkong) Limited.

B. Semir invested 22 million 950 thousand acquisition of domestic children's clothing brand COCOTREE

In May 28th, Zhejiang Semir apparel Limited by Share Ltd announced that the company jointly invested 22 million 950 thousand of its own funds with the core management team of Wenzhou Jeno Garments Co., Ltd. to set up Zhejiang Sloan Garments Co., Ltd., indirectly acquiring the design, production and sale of the "COCOTREE" tree of the children's clothing brand.

Mergers and acquisitions also need to play cross-border

Tencent 2 billion 500 million yuan shares in Hai Lan's home

In January 29th, Hai Lan House and other stocks did not announce a temporary suspension due to important issues. On the same night, Hai Lan's home announced a plan to sell 5% shares and introduce Tencent as a strategic investor. The two sides will jointly set up an industrial investment fund with a paction value of about 2 billion 500 million yuan.

Alibaba wholly-owned acquisition of Pakistan electricity supplier company Daraz

In May 10th, Alibaba announced the acquisition of Daraz, a wholly owned company in Pakistan, to accelerate its entry into the South Asian market.

Founded in 2012, Daraz has become the most popular online shopping platform in Pakistan, and has expanded to Bangladesh, Burma, Sri Lanka and Nepal.

Vip.com shares underwear brand city beauty

In April 27th, the urban beauty announced a subscription agreement with Windcreek, image architecture investment, vip.com and Quick Returns. The subscriber side subscribed a total of 121 million shares, accounting for 5.67% of the existing issued share capital and 5.37% of the issued share capital after the expansion.

The number of shares subscribed by vip.com is 18 million 683 thousand and 600 shares, accounting for 15.45% of the total.

House of Fraser

In March 7th, the company acquired the stake of House of Fraser 51% in the old British department store, which was sold in May of this year. The paction price was 1 billion 800 million yuan.

At present, the largest shareholder of House of Fraser is 300 thousand, while Nanjing Xin Bai, a subsidiary of the three cell group, no longer holds the control of House of Fraser.

Sales trend is good, domestic shares are repurchased.

Columbia Sportswear

Not only are domestic companies buying foreign brand organizations abroad, but also because of the remarkable domestic performance, foreign brands have begun to buy back domestic shares.

In April 12th, the American outdoor sports group Columbia movement.

The company announced that it would acquire the remaining 40% of the remaining Columbia of Shanghai, the Chinese joint venture company.

The latter is a joint venture established by the company and a subsidiary of Swire Limited by Share Ltd.

Some analysts pointed out that Columbia Shanghai's opposite sales performance with its parent company showed the importance of integration of local resources and channels.

Sales in mainland China last year reached 1 billion yuan, and sports consumption will continue to become the key growth area of Chinese clothing consumption in the future.

In addition to the above domestic mergers and acquisitions cases, it is worth noting that in March 14th, it was reported that Swedish designer brand Acne Studios co-founder Jonny Johansson and Mikael Schiller wanted to sell most of the shares of the company. At present, about 10 candidates have been selected, including Shandong Ruyi and Fosun international, but because investors have doubts about brand valuation, the paction is postponed to October.

The arms race in the real business sector will intensify in 2018.

Spread to

Retail is inevitable.

As the main targets such as electricity suppliers and supermarkets are gradually taken over, the war between the two sides will spread to more diversified fields such as clothing and shopping centers.