2018 Shenzhen Futian Clothing Fashion Consumption Festival Officially Launched. Angie Chiu'S Airborne Scene Exploded In Midsummer.

On the evening of July 5th, the fashion and consumer activities jointly organized by the fashion Shenzhen exhibition and Futian District "2018 fashion Shenzhen exhibition opening ceremony and Shenzhen Futian fashion fashion festival launch ceremony" were unveiled at Futian District Greater China Sheraton Hotel.

From July 5th to August, a big wave of fashion is coming!

In addition to the colorful fashion show in Shenzhen, Futian clothing fashion consumption festival also let the trend of heat radiate to more people who love fashion.

2018 fashion new retail summit, "Fukuda call" brand show, Pop-up Designer Flash shopping, regional shopping mall joint discounts and so on a large number of fashion activities, combined with the "new retail" concept under the fashion consumption of the line, the forefront of the fashion trend to the people of the city, detonating the most popular Futian fashion summer!

This event is hosted by the people's Government of Futian District, CO sponsored by Futian District Economic Promotion Bureau and undertaken by Shenzhen garment industry association.

At the scene of the event, more than 600 leaders from city leaders, business representatives, excellent brand designers, fashion coffee, media and spectators attended the event.

Wu Yihuan, vice mayor of Shenzhen Municipal People's government, Ye Wenge, deputy director of the people's Government of Futian District, Wang Xiaoping, director of Futian District Economic Promotion Bureau, Wang Yao of China National Business Information Center, consultant of China Fashion Designers Association, Jiang Hengjie of China Fashion Association, Andreina Longhi of Attila&CO, Milan's public relations company of Italy, Raffaello Napoleone, general manager of Florence Pitti Immagine, FEDERICO CARAVAGGI, director of IED Asia business, European Academy of design, deputy director general of Shenzhen radio and television group, chairman of Shenzhen garment industry association, chairman of Macao Fashion Designers Association, and EINNO fashion designer of Italy.

That night, Futian District's excellent fashion brand Tony&tony 's brought a gorgeous show, which was personally handled by the founder of the fashion Godfather Tony, and took the "MOON RIVER" 2019 spring and summer women's wear series to romance.

Tony&tony's is made by feeling, and the dream is a horse showing the youthful color of the Moon River style. It brings a new choice for the spring and summer dress, and makes the dress as a classic portal, with exquisite ingenuity to create a perfect artistic world.

Chaozhou, supermodel, fashion, big coffee and mainstream media from all over the country have also come to the scene.

This 2018 Shenzhen Futian clothing fashion consumption Festival, apart from the launching ceremony, also hosts three series of activities.

Including the "2018 fashion new retail summit" held in July 5th, aiming at the traditional retail industry, we will create a new retail full channel mode under the full integration line, build a user centered mobile application platform system, and promote the retail innovation of the apparel industry.

From July 5th to August 2nd, the "Fukuda CALL" brand release shows Futian District's most representative brand with Futian's Xinghe COCO Park, nine party shopping center, new city plaza and other shopping malls to hold new product shows, fashion street pads and other activities, so that more consumers can experience the national fashion in the most direct and direct way.

The "Pop-Up-Store" designer brand flashover activity combines more than 100 excellent designer brands to create a grand flash purchase with originality and uniqueness as its core.

Consumers will see the most creative and design exclusive limited products, and at the most cost-effective price to buy the coveted fashion trends.

According to the introduction, in order to further promote Futian's commercial development quality and speed up, expand the scale of consumption, and promote the steady growth of the consumer market, urban and government enterprises linkage, since 2013, Futian District has been focusing on clothing, electronics and other key industries, linking various shopping centers and commercial brands of the jurisdiction to carry out the theme activities of Futian District's commercial brand promotion, promoting the business prosperity of the business circle, and building the brand of Futian Shopping Festival, so as to promote the construction of Futian District's commercial brand and establish the high-end image of Futian District's fashion brand.

Ye Wenge, deputy district head, said fashion industry and fashion consumption are increasingly becoming the new highlights of the global economy and modern industry development.

Fukuda has the reputation of "Chinese women's clothing to see Shenzhen and Shenzhen women's clothing to see Fukuda" in the fashion industry, which provides a powerful kinetic energy for Fukuda's big fashion industry. In March this year, Futian District released some policies on the development of fashion industry, vigorously promoting the development mode of "Finance + technology + culture", providing strong support for the capital, talents and headquarters base construction in the fashion industry, with unprecedented efforts.

Fukuda will lay a solid foundation for the development of cultural and creative industries, cultivate high-end talents of fashion and creativity, lead new demand for cultural and creative consumption, and create a new pattern and new atmosphere for the development of fashion industry.

Background exploration

1. Shenzhen Futian clothing fashion consumption Festival

In order to speed up the development of Futian District's commercial brand, set up the high-end image of Futian District fashion brand, and fully display and publicize Futian's fashion brand, the 2018 Shenzhen Futian fashion fashion festival, apart from the launching ceremony, also held three series of sub activities.

2018 fashion new retail Summit: 2018 fashion new retail summit was held in July 5, 2018 at the osmanthus Hall of the six floor of Shenzhen Convention and Exhibition Center. New retail experts were invited to explore new directions of new retail in the apparel industry. In view of the traditional retail industry, a new zero sale full channel mode was established under the full integration line, and a user centered mobile application platform system was created to promote the retail innovation of the apparel industry.

At the same time, in line with the retail mode of clothing stores under the line, experts are invited to share new models of intelligent stores, 3D models, smart fitting and intelligent stores, and explore how new technologies in smart stores can improve customer satisfaction, save manpower costs, enhance enterprise vitality, promote consumption upgrading, and ultimately promote the upgrading and development of clothing brands.

"Fukuda hit CALL" brand release show: with the most representative brand in Futian District, the new product release shows with the Xinghe COCO Park, the nine party shopping center and the new City Plaza, so that more consumers can experience the most fashionable and the most direct way, realize the national fashion, create a good fashion consumption atmosphere, enhance the popularity and sales performance of the business circle; the fashion feast of the fashionable people in the city, share the fashion trends, effectively disseminate Foton's brand culture, and create the cultural card of "Fukuda".

"Pop-Up-Store" designer brand flash buying activities: Joint excellent designer brand, to create a creative, unique core of the flash buying activities.

Consumers will see the most creative and design exclusive limited products, and at the most cost-effective price to buy the coveted fashion trends.

Two, the government set up a platform to promote Fukuda consumption growth.

In recent years, Futian's business growth has slowed down by factors such as new format, electricity supplier impact and statistical system.

In order to further promote Futian's commercial development quality and speed up, expand the scale of consumption, and promote the steady growth of the consumer market, and the linkage of urban areas and government and enterprises, since 2013, Futian District has carried out the theme activities of various commercial brand promotion in Futian District, focusing on the key industries such as clothing and electronics, and linking up the shopping centers and commercial brands of various jurisdictions, promoting the business prosperity of the business circle, and building the brand of Futian Shopping Festival.

(Aman Chang, Cao Yang)