In Response To The Country'S Supply Side Reform, The Government Grants 30 Million.

Search for special (002503) announced in the evening of July 2nd, two subsidiaries (Jiangxi poly structure Trading Co., Ltd., Shaoxing Xing Lian Supply Chain Management Co., Ltd.) received a government subsidy of 30 million 805 thousand yuan.

This is favored by the government, which originated from the search for the country's supply side reform.

Search for such a privilege is based on its foundation.

It is understood that the search for special possession of many years of industry accumulation.

In 2015, 4 supply chain management companies were established and their supply chain business became the core strength of the search company. Until now, there are 11 supply chain management companies in the country.

clothing

During the ebb tide, the traditional clothing enterprises that were born in the retail industry were affected by the "closing shop tide" or difficult pformation to save bad performance.

It is a smart choice to search for the supply chain upstream of the clothing industry chain. After all, they scramble for food and food.

If the strategy is right, business performance can be reflected.

In 2017, the total revenue of search and sales reached 18 billion 349 million yuan, an increase of 190.14% over the same period last year, resulting in a net profit of 636 million yuan, an increase of 75.81% over the same period last year. Its performance was in line with expectations, and the rapid growth of its performance was mainly due to the rapid growth of supply chain management business.

In January this year, he spent 2 billion 500 million yuan on the establishment of special funds.

Industry Supply Chain Management Center, and plans to reinvest 1 billion in the next 3 years to expand supply chain business.

It is worth noting that behind the double growth of overall performance, the search for special clothing business last year has seen a double drop in performance, and its operating income has dropped by 18.16% compared to the previous year, only 1 billion 530 million yuan.

Clothing business performance is not ideal, not only in search of special.

In 2017, the management effect was not good. In 2018, there were a few clothing enterprises that adjusted their business direction and strategic strategy: selling property and increasing income, seeking new growth plan for cross-border investment.

The focus of the search is on the upstream supply chain. At present, the effect is obvious. However, the risk still exists: capital pressure, management cost increase, repayment pressure and so on.

In 2005, Sount, founded in Dongguan, Guangdong, mainly contended the Chinese leisure clothing market with "the front line" of the casual clothing brand. After more than ten years of development, 10 tidal brands have been introduced. The main sales market is located in the three or four line cities in China, the market competitiveness of the super civilian is the market competitiveness, and the competition and challenge of competitors from Semir, metse, bond, YISHION, JEANSWEST and other domestic fast fashion brands, such as ZARA, H&M, uniqo, GAP and other international fast fashion brands.

However, from the point of view of online channels, the competitors on the front line are stronger than one: the fans of the Tmall store have exceeded 500 to 8 million 582 thousand; Semir Tmall's official flagship store has 9 million 109 thousand fans.

Brand H&M Tmall flagship store fans reached 3 million 12 thousand; ZARA fans amount to 13 million 456 thousand; tidal current front Tmall official flagship store currently only 480 thousand fans.

Compared with one, the trend front is inevitably "somewhat inferior".

It is understood that in the first quarter of 2018, the search revenue reached 5 billion 217 million yuan, an increase of 101.4% over the same period, and the net profit attributable to shareholders of listed companies was 158 million yuan, an increase of 11.2% over the same period last year.

Search for special performance is still improving, but its main business

The brand "tidal front" has been attacked by similar brands at home and abroad.

The price of civilians, but the design can not be sweet, the consumer can buy clothing to increase the scope of choice, the front line in addition to the advantages of supply chain management, design, R & D, marketing and promotion, all channel operations and other aspects must input new energy, aging brand can shine new vitality and vitality, product solid, creativity can not be short, marketing communication can not be less.

If not, the front-line front will grow old and consumers will gradually forget it, and sales will be dismal for the rest of the year.