Who Are The Sports Brands Who Have Won The "World Cup" Knockout?

When the knockout is coming, the competition for sports brand will be more intense.

The top 16 in the world cup.

With the conclusion of the group stage, the Beijing World Cup 16 strong dust settled in the early hours of June 29th, and the stage report card of the sports brand sponsors was also released.

Among the 16 teams of the knockout team, Adidas has 8 teams, although it has lost its share in Germany, but still occupies half of it.

The Nike camp is in the second place with the 5 teams, holding the hot national teams such as England, France, Brazil and Portugal.

In addition, PUMA has Uruguay and Switzerland, and Hummel is "single seedling". Denmark is still in the ranks.

At the same time, New Balance, Uhlsport, Errea and UMBRO's team were completely annihilated and failed to qualify for the top 16.

As a result, the four brands have withdrawn from the marketing competition of the national team at the resource level.

Before that, 32 national team jerseys were sponsored by 9 sports brands.

The two largest international brands, Adidas and Nike, occupy 12 heads and 10 teams respectively.

As a traditional sponsor of the world cup, PUMA lost only 4 teams due to the loss of Italy and African teams.

In addition, the other 6 brands divide the remaining 8 teams.

After the group games, Adidas still made a big win in terms of 8 teams. Argentina, the star led by Messi, made a final strike at the final stage, which made the German brand look bright.

However, the exit of defending champion Germany made the brand unhappy.

To promote the German team.

Around June 28th, Beijing launched its promotional activities on a global scale. On the Chinese official website, Adidas's series of products sold for 50 percent off.

On the global official website, Adidas also sells German jerseys in the same 40 percent off, while Adidas Tmall flagship stores offer 25% off discount.

The German chariot is considered to be the head of Adidas World Cup marketing, and is responsible for the sales of jerseys and peripheral products.

Adidas had predicted that the sales of the World Cup Jersey will reach a new high in 2018, driven by the German team, exceeding 8 million sales records of the Brazil World Cup in 2014.

However, after the German team's first group encounter was opened, the survey released by the German consumer network in June 19th showed that only 2% of the players were willing to buy German jerseys at the original price of 90 euros. The weakness of the German team is related to the sale of the related products.

Now, with the German team coming out, Adidas has to sell shirts at a low discount.

It is worth noting that recently, Adidas launched a new world cup flag series.

It coincided with the fact that a large number of German fans were eliminated, and there was a gap between sales and expectations.

After the defending champion came home, the world cup's popularity was considered Brazil, France, Portugal and Spain.

Besides, Belgium, England, Uruguay and Croatia all have the strength to become a spoiler.

From the above 16 strong list, though Nike is holding 5 teams slightly behind Adidas, the performance of the top teams in the array is more prominent and has the potential to break through.

At the same time, after entering the knockout stage, the American brand also hopes for the brilliant performance of its stars such as C, Neymar and Harry Kane.

As the four World Cup champion was eliminated in Italy, the African team who did not gamble did not get the chance to show up in the final stage. PUMA has only 4 teams in this tournament.

However, the German brand with a bad start is still strong. Two teams from Uruguay and Switzerland have been squeezed into the top 16. In terms of group performance, the two teams are still likely to surprise PUMA.

With the Danish national team playing, Danish sports brand Hummel has become the only niche brand.

Hummel, founded in 1923, claims to be the first person in the world to have a pair of pin football shoes. It was once a clothing sponsor of Real Madrid, Tottenham Hotspur, Aston Villa and other football clubs.

By comparison, soccer was officially launched in 2015.

New Balance is not so lucky.

As a "new man" in the world cup, the brand gained investment in Costa Rica and Panama. Both teams appeared in the Russian arena with New Balance jerseys. Unfortunately, they failed to enter the knockout stage.

With the dust of the top 16 being settled, the match against the 1/8 finals has been announced.

In the first half, Uruguay played against Portugal, France against Argentina, Brazil against Mexico, Belgium against Japan.

In the second half, Spain played against Russia, Croatia against Denmark, Sweden against Switzerland and Columbia against England.

Many of the most popular titles in the first half of the competition will form a "half dead zone", which will become the focus of competition.

Obviously, with the coming of the knockout competition, the competition for sports brand will be more intense.

Once Portugal beat Uruguay and Argentina defeated France, C lo and Messi will meet in the 1/4 finals.

If it can be achieved, the two giants of Nike and Adidas will usher in the first climax of the positive confrontation in the world cup.