Once Again, The Interests Of "Decentralization", The Pfer Of Fashion Is The 15% Equity Of Fina Morning Clothing.

Ann fashion is now pferring the finery garments to the executives' women.

Limited by Share Ltd, a multi brand fashion enterprise, Limited by Share Ltd.

"In the evening of June 28th, it was announced that according to the company's strategic development plan, Fei Nachen should be further promoted.

With the rapid development and brand upgrading, Chen Jingjing, who is responsible for the development and design of the finery clothing brand, has pferred the 15% stake of fina morning dress.

The announcement shows that an Zheng fashion, Ms. Chen Jingjing, Shanghai Fei Chen and fina morning dress has signed the supplementary agreement on the pfer of shares of Shanghai finery Garments Co., Ltd. in Shanghai today. Because Ms. Chen Jingjing is the shareholder and vice chairman of the company, Mr. Chen Kechuan (holding 58 million 800 thousand shares of the company's shares, accounting for 14.53% of the total share capital) and the daughter of the company's shareholders and deputy general manager, Zheng Xiuping (holding 14 million 700 thousand shares of the company's shares, representing 3.63% of the total share capital), according to the provisions of section 10.1.5 of the Shanghai Stock Exchange Listing Rules (2014 Revision), Ms. Chen Jingjing is a natural affiliate of the company.

An Zheng

Chen Jingjing pferred to the 15% stake in fina morning clothing (that is: fina morning clothing 9 million 450 thousand yuan investment in the corresponding equity), Ms. Chen Jingjing at 9 million 564 thousand and 810 yuan in cash to accept the 15% stake in fina morning clothing (that is: fina morning dress 9 million 450 thousand yuan to invest in the corresponding equity).

1, the positive trend of selling the 15% stake of fina morning clothing is conducive to the rapid development and brand promotion of fina morning brand, which is conducive to further promoting the company's sustained, stable and rapid development.

2, after the equity pfer, the company is still holding a 65% stake in fina morning clothing, and is still the controlling shareholder of fina morning dress. It will not lead to changes in the scope of the company's consolidated statements and will not have a significant impact on the company's business performance.

It is understood that fina morning dress was founded in January 27, 2014, the legal representative of Chen Kechuan, the registered capital of 63 million yuan, the business scope of e-commerce, clothing, clothing, knitwear, bedding, household goods, shoes and hats, bags and design and sales and exhibition services and the import and export business of goods and technologies, and MS. Chen Jingjing is responsible for R & D and design of Shanghai fina morning Clothing Co., Ltd., responsible for R & D, production, vision, brand promotion.

By the end of 2017, the audited total assets of 53 million 4 thousand and 400 yuan, net assets of 25 million 668 thousand and 900 yuan; 2017, the main business income of 100 million 57 thousand and 375 yuan, net profit -469.92 million yuan.

Yang Yun, an analyst at Zhejiang Merchants Securities, said that Ms. Chen Jingjing, who is responsible for R & D and design of the fashion brand, has pferred 5% stake in fina morning dress to 3 million 188 thousand and 300 yuan, and Huang Yongqiang, general manager of fina morning dress, has pferred 15% stake in fina morning dress to 9 million 564 thousand and 800 yuan.

Through the adjustment of the ownership structure, the subsidiary company should be organically integrated with its core management and R & D personnel's rights, responsibilities and interests, so that the role of employees can be pformed from "migrant workers" to "partners", so as to achieve the high consistency between the brand's development goals and the brand management's goals and interests, so as to promote brand managers to seize the favorable development environment and opportunities and make them bigger and stronger.

The design team's long-term incentive plan for shareholding or profit sharing; on the other hand, it will sink the management focus from the brand division to the brand area, and form a profit center based on the region, and establish a three level marketing system of the shop, district and brand department, with responsibility center as the Marketing Center, so as to become a marketing management system with the main performance of the store, the region as the center of the profit and the brand operation of the Department as the core, and the full motivation from the group, the brand department, the district and the shops. This ensures the high consistency of the interests of employees, the interests of the brand and the interests of the company, and achieves "one hole" and "one hole". The system ensures that the development of the company is highly consistent with the interests of employees and the return of shareholders. In Yang Yun's view, the above stock incentives, executives' holdings and brand equity pfer have fully realized the full binding of the company and personal interests, and the company will continue to expand management to the different situations of different brands within the company.

For the 24-32 year old consumer group, the FNA morning needle is positioned in the field of Chinese women's clothing. It is based on China's original fashion, absorbing the fresh ideas from the world, focusing on the design style of "interesting, contemporary and exquisite", and is committed to passing the "LIVEPLAYFUL" brand proposition to every consumer.

It has established retail stores in famous department stores and shopping centers in Beijing, including the old department store, Beijing China World Trade Center mall, Changchun Zhuo exhibition shopping center and Shanghai Jiu Guang Department store, including 68 Direct stores and 17 franchised stores, operating income reached 102 million yuan, and revenue growth was 92.41%. In the first quarter of 2018, the revenue was 37 million 775 thousand and 400 yuan, up 80.01% over the same period last year.

Because the brand design style is unique, the target customer group has higher loyalty, and will maintain a relatively high growth rate in the future.

Yang Yun, a securities analyst at Zhejiang merchants, believes that the development of FNA morning will be accelerated by joining and directly batting. The trend of designer brand positioning will suit the trend of fashion. In the first quarter of 2017 and 2018, growth will be strong, the growth rate will reach 92.41% and 80.01% respectively. In 2017, 40 new stores will grow and 21.67% shop sales will grow 21.67% to 1 million 500 thousand.