Appreciate The Male Unique Power Of Grace Wales Bonner, The Climax Of British Designer.

Since June 8th, 2019 spring and summer men's wear week has opened in London, Milan and Paris.

The major fashion brands are looking for new design styles to attract new generation of consumers.

New designer brands who are better at catching up with young trends are emerging.

This week, men's brands have found a balance between their robust and lively design styles. They also use more popular elements and social networks to quickly embrace their new generation of consumers.

In last week's London men's week, British designer Grace Wales Bonner is undoubtedly one of the most dazzling new designers.

As the champion of the LVMH youth designers competition in 2016, her iconic works show the image of black and tall black people.

This unique perspective has attracted widespread attention from Bonner.

This season, Bianca Saunders, a young designer who just graduated from Royal College of Art, has continued to promote the design of blacks.

In an interview with Dazed magazine, Saunders said: "I want to express the strength of men's unique strength behind the neutral and sexy elements through the balance between body exposure and coverage."

Saunders thinks this is a way of thinking for men's clothing design.

In addition to fashion design, Saunders is also personally involved in the design and production of multimedia presentation modes such as publicity images.

"Through these ways, costumes can be presented in the initial aesthetic way of designers, and have triggered extensive discussions."

Saunders said, "for me, one of the important driving forces of work is to create design works that can trigger discussions."

Another fast growing young designer brand is Craig Green.

The designer came from London, and was very eye-catching in London last week.

This season, he chose to launch a new men's wear series at Pitti Uomo men's Wear Exhibition in Florence, with inspiration from cleaning workers, surgeons and courier uniforms.

"They are the key to modern urban life."

In an interview with the guardian, he said, "these works are the mapping of men in contemporary urban life, where hopes, dreams and anxieties coexist."

However, behind the growth of young brands, the problem of the absence of London men's clothing week is also highlighted.

This season, Burberry and J.W.Anderson were absent from London men's wear week, and plans to launch a neutral style dress in the next season's women's wear show to replace the poorly performing men's wear series.

In contrast, Craig Green, who performed well in London last year, chose to travel to Florence more unexpectedly.

In Green's view, Pitti Uomo clearly means broader market space.

In this regard, GQ British editor Dylan Jones said: "London men's week's most unique advantage is that the United Kingdom is constantly nurturing a group of talented designers.

London has a large number of excellent fashion designers under the age of 30 who can best approach young consumers, which is not available to any other city.

Even so, avoiding brand loss is still one of the biggest challenges for London men's week.

Young brands have natural advantages in attracting new generation of consumers.

In contrast, the traditional big names are faced with many concerns, whether the brand image that has been built for a long time or the existing consumer groups may be the reasons for the change.

However, even in the face of many hurdles, Prada and Armani have handed out qualified answers with convincing designs on this week's men's wear week in Milan.

In the balance of innovation and prudent fashion, Armani chose to find answers from classic designs.

In the Armani show in Milan, the models dressed in the 80s Fashion of the century are simple and refreshing, and delicate and soft at the same time.

In order to reflect the theme of returning to classics, Armani temporarily pulled up a huge screen at the venue and projected a huge "GA" retro trademark used in 1980s on the screen.

In terms of color matching, apart from the classic black, white and grey tricolor, Armani used a lot of shades of blue.

From suits and shirts to round neck T-shirts, loose silk cutting and materials make people think of the comfort and leisure of seaside holidays.

On the whole, Armani's Retro show is a simple and elegant design style. It also follows the consistent style of Armani.

Compared to Armani's calm and calm, Prada has taken a very active and active design style this season.

Designer Miuccia Prada has directly chosen the term "sexy" to describe the costumes of this season.

In the background interview with the guardian, Miuccia Prada said: "in fashion, people are keen to choose unique words, but I don't want to be so abstract and exaggerated." sexy "is the simple and direct expression.

In terms of jacket and head accessories, Prada is bold in adopting bright basic colors, magic textures and unique materials.

For downloads, most of the models are wearing simple black sports shorts.

Miuccia Prada compares the shorts' sexy style with the mini skirt in women's clothing: "sexy will always exist in the fashion industry, which is one of the purposes of people's clothing."

In general, behind the bright sexy style is Prada's determination to abandon tradition and make bold breakthroughs.

In the end, this season's unique Prada menswear show was a great success in Milan.

New designer reinventing brand style

Milan men's wear week has just come to a close, and Paris has ushered in the climax of this week's men's clothing week.

Here, Dior and LV will launch the first show featuring the brand new men's wear designer.

The two hottest designers are also masters of popular culture and social networking.

In Paris, traditional

The brand is showing its appeal and influence in the social networking era.

Kim Jones is considered to be an important hero in reactivating LV men's clothing series.

In March of this year, Jones confirmed that it would turn to Dior as the design director of its 2019 spring summer series men's wear.

According to Jones in social media, he will work with American artist and designer KAWS to reinterpret Dior's men's wear series.

Before the opening of the conference, it won high attention in the industry.

After Jones left, LV invited the American designer, Off-White founder Virgil Abloh to take charge of her men's clothing department. This is also the first African American Creative Director in the 164 year history of the brand.

The star designer has a popular joint design with Nike, Jimmy Choo, Moncler and IKEA. His social networking account also has many fans.

LV's new men's wear series has also quickly gained popularity through information intentionally or unintentionally disclosed in social media.

On June 21st, LV broadcast the world's 2019 spring and summer men's show at the Royal Palace in Paris.

Through the style between luxury and street, Virgil Abloh is LV.

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