Ingenuity |ABC KIDS Has Won The 500 Most Valuable Brand In China For 9 Consecutive Years.

In June 20, 2018, the fifteenth world brand conference and 2018 (fifteenth) China's 500 most valuable brand press conference hosted by the world branding laboratory was solemnly unveiled at the conference hall of Beijing China hotel. The theme of this conference revolves around the "innovation how to spanform the global brand". At the meeting, it was unveiled that the most 500 of China's products in 2018. Value brand The list. It is noteworthy that ABC KIDS has been on the list for the 9 consecutive year and has become the most remarkable brand in the children's industry. Its brand value and brand influence have been highly recognized and recognized by the industry.

It is understood that the list of China's 500 most valuable brands in 2018 was published by the world brand laboratory. World brand lab is the world leader. Brand Consultant The organization, chaired by Dr. Robert Mundell, a professor at the Columbia University and the Nobel prize winner in economics in 1999, has been praised by the world management community for its BVA evaluation model. The world brand conference is held in Beijing in June every year, and has become a great event of the brand. Haier, CCTV, ICBC, people's daily, State Grid, China International Airlines and other famous companies, news media and academic organizations all regard the brand report of the world brand laboratory as an important indicator to reflect the current situation of brand competition.

With the continuous improvement of consumption, the per capita consumption of children's articles has increased year by year, and the development of children's industry has become increasingly prosperous. ABC KIDS, a well-known brand in China's children's footwear industry, has been selected as the "China's 500 most valuable brand" list for the 9 consecutive year. It is a symbol of the rising brand of China's children's products industry, and also a symbol of ABC KIDS's product strength and brand power.

Why can ABC KIDS be the 2018 most valuable brand in China in nine consecutive years?

[brand value] protect children's healthy growth because of love.

As a leading child in China Shoes and clothing brand ABC KIDS has always taken the responsibility of "taking care of children for a small step and changing the world's great step". It has provided professional products, foresight product design and strict quality control to provide high-quality products for the healthy growth of millions of children. The world brand Congress is committed to finding business value for the brand. ABC KIDS has been selected as the 500 most valuable brand in China for 9 consecutive years. It is the only brand of children's shoes and clothing that has been selected for 9 consecutive years. This has not only created a precedent in the industry, but also a great recognition of its brand value concept.

Adhering to the brand concept of "love", ABC KIDS is committed to becoming a guardian for children's healthy growth. In the whole range of products, terminals and media platforms, ABC KIDS is created to promote brand promotion because of the cultural consumption circle of "love". In 2018, ABC KIDS appeared in the CCTV China parent-child program. At the same time, it sponsored the Tencent video "the super little daring" program, integrated platform resources, spanmitted the idea of ABC KIDS carrying love to more children, and guarded the healthy growth of more children.

Product innovation, product development and upgrading.

ABC KIDS is the leading brand in the industry in product R & D and execution. In the research and upgrading of products, we meet the needs of users in the context of consumption upgrading, "adhere to the best product quality, give children the most comfortable wearing experience, and give parents the most loving choice". At the same time, through continuous technological innovation, we will make full efforts to upgrade the products, and apply the latest health concepts and techniques to the development and production of children's shoes and clothes, and create the most suitable children's products for children's healthy growth.

The significance of the list of China's 500 most valuable brands is to show the dynamic changes of brand value under different conditions and circumstances, so as to provide reference for brand strategy decision. ABC KIDS focuses on the market trend, consumer orientation, rational allocation of resources, and continuous product development and upgrading. In 2018, the introduction of 3D printing technology, the release of 3D printing shoes, innovation to achieve the comfort and durability of children's shoes, become the industry's first.

To uphold public interest and to inject responsibility into brand

As the 9 consecutive year of China's 500 most valuable brand list, ABC KIDS has always been committed to the development of public welfare. We should not forget our original intention, actively carry out brand responsibility and give back to society. We will carry out the concept of "love" in public welfare undertakings, bring warmth to our children and care for children to move forward better. In recent years, ABC KIDS has been working with the public welfare organizations such as the Chinese children's Association, the warm water foundation, the China children's foundation, etc., to send warmth to the children in many provinces of Guizhou, Sichuan, Gansu, Yunnan, Shaanxi, Shandong and Jiangxi.

Nine years on the list, the industry is sticking to it.

Nine years, the beginning of the world starts here.

Starting shares, as listed companies in Shanghai's main board, must serve the people's better life. They must be responsible for social security and stability, and must help the long-term development of the country. Starting is the beginning of Qingtian. The start is China's start, and its start is the start of the world.

- founder and chairman of the company, and Zhang Limin, the advocate and promoter of brand concept.

This is the strategic height, pattern and responsibility of a national entrepreneur, which is the most pure insistence and persistence in his heart. This year is the ninth time that ABC KIDS has been the 500 most valuable brand in China. This honor is the most powerful proof of ABC KIDS's ingenuity. Over the years, the quality of ingenuity has been dedicated to becoming the guardian of children's healthy growth. Over the years, the concept of spanmission has given every child their care. Over the years, we have always adhered to the brand concept of "love", and served as the vision of "serving the children of the whole world", leading the brand of Chinese children's shoes and clothing, paying homage to Chinese children's shoes with the spirit of professionalism, concentration, concentration and expertise.

I believe that ABC KIDS will continue to follow the spirit of ingenuity, persist in unremitting efforts, and deepen its efforts in the children's industry in the future. Standing at the forefront of the development of the era, we will create brand value and create brand models with pioneering spirit, advanced brand concept, creative design, excellent product quality and forward-looking strategic vision. Strive to become the first choice of children's clothing brand for parents and children, and become a worldwide children's product company.