The United States State Clothing Control Shareholders Will Issue 2 Billion Exchangeable Bonds, Which Is Subject To Regulatory Approval.

The United States State clothing control shareholders will issue 2 billion exchangeable bonds, which is subject to regulatory approval.

Local casual wear giant Metersbonwe apparel Limited by Share Ltd (hereinafter referred to as "Mei Bang dress") announced in the evening of June 14th, the company recently received the notice of the controlling shareholder Shanghai Huafu Investment Co., Ltd. (hereinafter referred to as "Chinese clothing investment"), the Chinese clothing investment intends to take part of the company's A shares as the subject of non-public offering exchangeable corporate bonds (hereinafter referred to as "this exchangeable bond").

The announcement shows that China clothing investment currently directly owns 1 billion 272 million shares of A shares in Smith Barney, accounting for about US state.

50.65% of the total number of issued shares. The time limit for the issuance of the exchangeable bonds is not more than 5 years (including 5 years). The scale of the exchangeable bonds is not more than RMB 2 billion yuan (including 2 billion yuan).

Under the conditions of stock exchange, the convertible debenture holder has the right to exchange the exchangeable bonds held by us to the A shares of the US state bond during the exchange of convertible bonds. However, the issuance of the non-public offering exchangeable corporate bonds is subject to the consent of the regulatory authorities.

Public information shows that the investment in Chinese clothing was established on 09 2007, 06. The legal person is Zhou Chengjian. Its main business scope includes industrial investment, investment management, enterprise management consulting, investment information consulting, enterprise planning, landscape design, etc.

In August 28, 2008, it was listed on Shenzhen Stock Exchange. After many years of rapid development, the company has become a popular leisure product.

One of the largest and most influential leading companies in the field, the latest report shows that in the first quarter of 2018, the US state business achieved 2 billion 178 million yuan of revenue and net profit of 50 million 406 thousand and 700 yuan, up 30.12% and 74.21% respectively over the same period last year.

At present, the main brand of Metersbonwe is changing from a single leisure style to five styles: NEWear (casual wind), HYSTYL (trend fan), N vachic (urban light business), MTEE (street fun), ASELF (SEN), with a brand new image and product in front of a new generation of young consumers.

After the brand new upgrade was released in July 18, 2017, the Metersbonwe brand performance gradually improved, and began to reverse the downward trend of performance in the autumn of 2017. Since the fourth quarter, the company's performance has completely changed the negative growth situation in recent years, of which Metersbonwe brand core is the core.

The fourth quarter income of the second tier cities grew by nearly 10% in the same quarter. In December, the same month grew by 25% in the same month, and the good growth was extended in the first quarter of 2018.

It is understood that Metersbonwe brand has a high reputation in China, and its brand and products are loved by consumers.

Metersbonwe brand upgrade from a single leisure style to five styles, closer to China's new generation of consumer upgrading needs.

At the same time, the company's brand matrix is constantly clear, and ME&CITY, Moomoo, ME&CITYKIDS and other private brand businesses are beginning to exert their strength gradually.

The brand positioning of the company is clearer, and the effective segmentation of the target consumer market has been achieved, and the long-term competitiveness of the brand has been activated.

In the fall of 2017, the Metersbonwe brand gradually reversed its downward trend in performance. The fourth quarter income grew by nearly 10% in the same store. In December, it grew by 25% in the same month. The ME&CITY brand increased from 2015 to 2017 with an annual average revenue growth of over 20%; and the annual income growth of Moomoo and ME&CITYKIDS remained over 30% between 2015 and 2017.

American Apparel said that Future Ltd will continue to unswervingly revolve around the path of brand upgrading, product upgrading and retail upgrading, leveraging social resources, creating a win-win platform, further strengthening cooperation with multiple business partners, and jointly promoting the development of "hundred cities thousand stores" and shopping center stores, and actively promoting the upgrading of retail capabilities.

At the same time, the company will strengthen organizational capacity building, improve management efficiency, and maintain business scale and efficiency of simultaneous improvement.