Deep Anatomy Of Xiong An "North Shoe Capital" Pformation

There are four major producing areas in China: Southern China producing areas (Guangzhou, Dongguan and Huizhou), East China producing areas (Fujian Jinjiang and Zhejiang Taizhou), southwest producing areas (Chengdu and Chongqing) and North China producing areas (Anxin).

Among them, Jinjiang and Anxin have greater industry influence. The former mainly attack the first and second line brands, which are known as "China Shoes Capital" by the industry, and the latter face the middle and low end market, which is known as "northern shoe capital".

This pattern came into being after 2001.

In those days, Beijing won the right to host the 2008 Olympic Games, and the market for sports shoes came up.

The shoemaking industry of three towns has entered a period of ten years of rapid development. At the same time, it has entered the shuffling stage. Some scale enterprises are gradually shaping up, and backward workshops are beginning to be eliminated.

New opportunities triggered by Internet and e-commerce

The Internet and electricity providers have activated the consumption market in China's urban and rural areas.

For the three towns, this means a new opportunity: from the bottom of the production to the upstream retail, upgrading the added value of the industry is becoming more and more feasible.

Transformation starts from the inside, and accurately starts with the owner of an enterprise.

"The thirty or forty year old generation hardly ever finished high school."

Wang Tao, who was born in 1982, said frankly.

However, they are already the real masters of the more than 3000 enterprises.

Wang Tao and his brother grew up in shoes. They left school after reading in junior high school and went home to take up the shoe factory.

The boss himself is an employee. He personally brushes himself and sews himself, talking about customers, buying materials, making shoes and delivering goods.

This story is everywhere in three towns.

In recent years, Wang Zhiyong, Wang Tao, including those once in the mud, have entered the business schools of Peking University, Tsinghua University, Central Europe and Changjiang River, and have followed the same age with a few white haired gentlemen to start a new business world.

Jia Ying is the head of Sales Department of Xinhua shoes material. After graduating from university in 2009, she came to this company. She also belonged to a group of college students who were introduced earlier in three towns.

After 2013, large scale enterprises, including Ji Xingyu and Xinhua shoe materials, began to introduce high-end talents in large quantities.

Ji Xingyu even set up a research and development center in Jinjiang, Fujian.

New industrial town

In fact, with the increasing environmental requirements and rising labor costs, the profits of the middle and low end shoemaking have been sharply compressed.

If the industry wants sustainable development, branding and intellectualization are already imminent.

For the three towns, many factories involved in environmental protection and fire hazards are also the heart of the regulatory authorities. The pfer or reconstruction of the production areas is only a matter of time.

The landing of Xiong an new district planning makes this speed suddenly accelerate.

Many investment departments came to Xiong an new area, hoping to undertake local industrial pfer.

Shang Jintao, an Investment Promotion Bureau of Gaoyi County, wrote that in the three towns, there were 100 businessmen in 4 districts of Chongqing Liangping, Henan Suixian, Baoding Dingzhou and Shijiazhuang Gaoyi to join in attracting investment.

According to Tian Mo, the new production area is definitely not a simple reconstruction, but upgrading with the latest concept of industrial new town.

The project planning is based on the planning and Design Institute of Tsinghua University, drawing on the concept of the characteristic town of Zhejiang, the green production island, the intelligent logistics park, the dual creation base, the e-commerce Industrial Park, the industrial chain Federation, the solid waste power plant, the sports theme park and so on.

In order to adapt to the trend of consumer trends and brand incubation in the electricity business era, the project has also planned the electricity supplier center and the "cloud factory" that is suitable for flexible production.

"Cloud factory" is a shared production line.

Anyone who wants to produce shoes can pay the rent to carry out the bag production, so that shoe enterprises can realize the operation of light assets.

Tian Mo believes that this also fits well with the current trend of net red economy and new retail.

As for the electricity supplier center, the future will be an incubator.

"During the year, when three towns were constantly being noticed by the outside world, local entrepreneurs also opened their horizons in the fast flowing information.

There are more and more shoe companies, hoping to do retail business.

Tian Mo believes that not only Jixing Yu, but the three production areas, are expected to use the Internet to turn the "ZARA gene" into tangible business interests.

The fifteenth Shanghai International Footwear Fair will be held in Shanghai Everbright International Convention and Exhibition Center on 21-23 June 2018.

The exhibition is approved by the Shanghai Municipal Commerce Commission. The Shanghai Leather Technology Association and Shanghai Ya Hui Exhibition Co., Ltd. are supported by the Guangzhou Baiyun Footwear Association, the Asian Footwear Association and the Wenzhou children's Shoe Association. More than 600 enterprises from more than 10 countries and regions, including Japan, Korea, Italy, Germany, the United States, Russia, Brazil, the United Kingdom, Iran, Turkey, Hongkong and Taiwan, are expected to participate in the exhibition. The number of participants is expected to exceed 50000.