42 Years Of Creativity, Bosideng Will Enhance Its Brand Strength And Shine In The Future.

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In the backdrop of Chinese brands coming out of the country, Bosteng's appearance in 2018 is quite different and of great industrial significance.

The first China independent brand exposition was held in Shanghai on May 10th -12. The Expo was jointly organized by the national development and Reform Commission and other departments. With the theme of "China brand and world sharing", Hu Chunhua, a member of the Political Bureau, attended the show. Bosideng took the new strategy of the down jacket expert and presented a new image to the guests and the media with the theme exhibition and static exhibition of "clothing and Fu", which attracted the attention of the media from all walks of life.

Since 90s, Bosideng has become a well-known clothing brand in China. It has always been synonymous with Down garments.

However, like most of the well-known clothing brands of the age, it also has the fact that in recent years, it has a high reputation but is gradually fading away from the mainstream crowd's vision.

In the backdrop of Chinese brands coming out of the country, Bosteng's appearance in 2018 is quite different and of great industrial significance.

We can not help looking forward to the new image brought by Bosideng and the new strategy launched in 2018. What kind of energy will be released? What resources and methodology will it use to upgrade itself? As the only one who won the title of "world famous brand" in the clothing industry, how will Bosideng return to the public view again and usher in the second climax?

In fact, in March this year, Bosideng held the largest franchisee conference in recent years, and formally announced the start of the competition strategy at the conference to enhance brand power.

Then, at the first China independent brand Expo, Bosideng showed a new design concept and terminal image.

No doubt, this is the gong and drum opened by Bosideng.

Gao Dekang, chairman and President of Bosideng brand and board of directors of the group, has made a number of appearances and speeches since 2018.

Bosideng, founded in 1976, is one of the most famous brands in China.

Over the past 42 years, Bosideng has built seven production bases worldwide with 20000 employees.

In 2006, Boston case went to Harvard Business School. In that year, Chinese athlete Han Xiaopeng wore Bosideng ski suit to win China's first gold medal in the Winter Olympics.

Bosideng also won the first "world famous brand" title in the clothing industry in 2007, and other honors are numerous.

Now, Boston's every down jacket, there are 62 craftsmen process checks.

In the hands of the 62 craftsmen, a down coat is going to undergo more than 150 channels, such as precision sewing, extreme testing, high temperature cleaning, etc.

The leading complex processes in the manufacturing field.

Bosideng's down jacket has been selling well in 72 countries, including the United States, France and Italy. It has the world's largest down garment production base and clothing sales channel, which has taken 1/3 of the world's down garments.

Since its establishment, the total sales volume of Bosideng down garment is over 200 million.

In April of this year, Bosideng also went to sea with Alibaba. In Australia, where the cashmere country is known, it displayed a new image representing the national brand.

In 2018, Bosideng announced that the competition strategy should be launched, upgrading from brand positioning, product strategy and channel layout to enhance brand competitiveness.

A brand new Bosideng will show China's brand confidence to the whole world. With many years of ingenuity and professionalism as its cornerstone, left hand brand upgrading and right-handed product upgrading -- Bosideng is using two pronged approaches.

To realize the gorgeous take-off of its own brand.

Gao Dekang at the Expo and the recent franchisee conference, the most repeated is the "comprehensive upgrading of the brand" and "brand building as the core". Bosideng is launching initiatives including landing on the head media to brand communication, upgrading the image of the shop and participating in the international show.

At the same time, in the new strategy, Bosideng proposed products.

To upgrade the surface and accessories, design and so on, add more technology elements.

Haramoto Namishito's quality has a good reputation in the public's mind. This upgrade can be strengthened on the basis of the original.

In fact, how to upgrade the original global foundation, professional foundation and other advantages, how to introduce new methodologies to create clothing brands, and then occupy the minds of users, and reactivate the concept of "down jacket = Bosideng", which is already existing in the Chinese mind, is the key to new strategy of Bosideng leading the upgrading of Chinese clothing brands.

Bosideng, no matter it is channel network, international fame, sales scale or historical accumulation, has never lost to any clothing brand in the country. In the face of foreign down clothing brand, it still has a strong competitive advantage, so the future Bosideng will surely face more brilliant prospects.