Hai Lan'S Home Billions Of Inventory Difficulties Expand Overseas Territory Is Still Difficult To Understand.

However, the rapid expansion of Hai Lan's home is facing the problem of how to digest inventory.

In 2017, Hai Lan's home stock was 8 billion 492 million yuan at the end of the year, even though it was 1.62% lower than the same period last year.

The 888 million of the seven wolves is over 10 times.

After entering Malaysia, China's "national brand" Hai Lan's home market is going on another market.

A few days ago, Hai Lan home HLA Singapore's first store officially opened. This marks the acceleration of overseas expansion of Hai Lan's home.

For the high inventory of Hai Lan's home, the expansion of overseas territory is still difficult to solve tens of billions of inventory difficulties.

As the first men's clothing brand to go abroad, Hai Lan's home was settled in Kuala Lumpur, Malaysia in July last year. In less than a year, 9 stores have opened in Malaysia.

In the future, Hai Lan's home will continue to expand its international market. It will enter the Thailand market in the second half of this year. In the next 3 years, it will continue to expand in Singapore, Malaysia and Thailand, and gradually realize the strategic goal of "comprehensively entering Southeast Asia" and moving out of Asia to the world as a starting point.

According to the 2017 annual report of Hai Lan home, Hai Lan home completed the docking of overseas store sales, cargo management and related business with the company's information system last year, and acquired two overseas companies under the HEILAN GROUP CO. LIMITED of the group, to fully meet the strategic needs of the company to expand its overseas business.

In addition, 10 years later, Hai Lan's home also joined Tmall's overseas project, "Tmall went to sea," and wanted to expand its business in Southeast Asia, India and the global market with the help of Tmall's advantages in trading, logistics and payment.

According to the 2017 earnings report, the revenue of 6 stores in Malaysia was 6 million 170 thousand, accounting for only 0.03% of the total revenue, but the gross profit rate reached 56.77%, far exceeding the 39.62% gross domestic margin of Haolan's home.

However, the rapid expansion of Hai Lan's home is facing the problem of how to digest inventory.

At the end of 2017, Hai Lan's home stock was 8 billion 492 million yuan, even down 1.62% compared with the same period last year, which is nearly 10 times higher than that of 888 million of the seven wolves in the same industry.

It is worth mentioning that in 2015, the inventory of Hai Lan's home was 9 billion 579 million yuan, an increase of nearly 3 billion 500 million yuan compared to 6 billion 86 million yuan in 2014.

In 2016, the inventory of Hai Lan's home dropped to 8 billion 632 million yuan, but the turnover time increased by 18 days.

The industry generally believes that expansion and pformation, the development of new stores, will bring a new round of inventory pressure.

Although the industry has a view that overseas.

It may be possible to digest part of the inventory pressure, but from the location selection, location and overseas official website of the overseas stores, it is perhaps the main purpose of the overseas stores to push new products and enhance brand image.