Look At The Gorgeous Turn Made In China From Good Shoes In Putian

As everyone knows,

It is the main body of the national economy, the foundation of every country and the road to power.

Since reform and opening up, facing the complex and changeable situation at home and abroad, China's manufacturing industry has consistently adhered to steady development.

Over the past ten years, China's manufacturing industry has been developing continuously and rapidly, the overall scale has been greatly improved, and its comprehensive strength has been continuously enhanced. It has not only made important contributions to domestic economic and social development, but also become an important force supporting the world economy.

In 2014, China's industrial added value reached 22 trillion and 800 billion yuan, accounting for 35.85% of GDP.

In 2013, China's manufacturing output accounted for 20.8% of the world's total, and maintained the status of the world's largest power for 4 years in a row.

However, China is a big manufacturing country, but it is not a strong manufacturing country. Even in some areas, the reputation of China has never been very good.

A few days ago, the "bariste family" was bubbling with excitement.

"The event once again pushed China's manufacturing to the cusp, even when our own people went shopping.

It is widely accepted that Made in China is lower than Made in Italy, let alone the many doubts and prejudices that foreign consumers have about "made in China".

But is it true that Chinese manufacturing represents poor quality and crudely built Shanzhai? Of course not! In February 7th of this year, Lining, Pacific bird, Chenpeng and CLOT four big Chinese brands went up to the fashion week of New York. The brands collectively picked up the Chinese popularity in the period of the founding of the 90s and sent out the signal of the revival of domestic products, showing the unique Chinese cultural elements and design concepts to the global fashion industry, and the Chinese people's own unique trend and attitude. Xiaobian believed that many people's circle of friends had been painted over and over again that day, and as a Chinese watched the Chinese brand conquer the world again, it also raised a sense of pride.

As large as the aircraft rocket, small to paper and pen cups, China is made to blossom everywhere.

Through recent years, China is no longer just a synonym for the world's factories. China's manufacturing industry is also moving from the middle and low end to the middle and high end, from labor-intensive to technology intensive.

Today's "made in China" is moving towards "China's creation".

Take shoes as an example. China is the world's largest footwear industry base. Shoes account for 66% of the total global footwear production. Fujian is the main producer of sports shoes, children's shoes and outdoor shoes. It is also the province with the largest number of listed footwear companies in mainland China. And Putian occupies half of the total territory of the province. So far, it has grown into a large industry with a total output value of over 60 billion and an export volume of 3 billion dollars.

It can be said that shoes made in Putian, many people only know that high imitation foundry, with scorn of skeptical vision, I do not know that the good quality of Putian shoes has already met or even far exceeded international standards.

Some people took Putian shoes in the national footwear quality inspection center to test, and found that in the wear test, folding test and peel peel strength test, Putian footwear product folding performance verification was set at 50 thousand times, far higher than the national standard performance requirements of 40 thousand times.

Putian is never short of good shoes, but also lacks the technology and craft of shoemaking.

The history of shoemaking in Putian can be traced back to the late 80s of last century. The world famous brands of sports shoes such as Nike, Adidas and Puma began to be settled in Putian. The experience of decades of foundry has made Putian local shoe enterprises accumulate excellent production technology and high quality production technology. Now, hundreds of local brands have emerged, such as "Shuang Chi", "Ying Zhao" and "Yi Bai". Many shoe companies are also famous trademarks in Fujian.

"For the footwear industry in Putian, the era of OEM is coming to an end, and the era of another self created brand is heading for new life.

This is the inevitable choice for the development of footwear industry in Putian.

Chen Wenbiao, chairman of the Putian Footwear Association and chairman of the double Chi company, analyzed that factors such as rising labor costs, currency exchange rate fluctuations, the rise of the Internet + trend, and the national strategic level could make Putian shoe enterprises lacking their own brands passive.

"Enterprise brand is the core competitiveness.

And Putian is the world's footwear brand's foundry production base, has the ability to create a brand.

Chen Wenbiao said.

The company, which has nearly 30 years of shoemaking history, has created its own "SEMS" brand many years ago. The company also has a research and development team composed of design elites from all over the country.

A number of smart shoe products made by the dual design R & D team have won many famous awards at home and abroad, such as the China Red Star Award, the German red dot award, the German IF Design Award and so on.

When you are still questioning Putian shoes, it has been recognized by the world-class design stage.

These awards are not only the affirmation of product quality itself, but also the affirmation of the rise of China's original design and manufacturing power.

In the following days, the double car companies jointly developed the antelope outdoor intelligent running shoes jointly with the Chinese rice technology listed in the US at the beginning of the year. It was launched on the public platform of millet in April 12th this year, with a total of 12219197 yuan in the short period of fifteen days, exceeding the target of 3071% and 61437 people.

It is worth mentioning that this pair of running shoes was built independently by the design team of the company. The design and selection of the 33 manuscripts, 9 proofing proofing, 5 screening and 3 rounds of test optimization were carried out before and after.

In the details of shoe design, the soles are made of Goodyear rubber outsole sole, and the whole palm wear-resistant rubber is used to distinguish the textured touchdown texture, providing excellent grip performance and strong anti abrasion and skid resistance characteristics.

At the same time, it also uses ERC innovative damping materials. This black technology material can drop raw eggs from 10 meters above the ground and drop on ERC innovative materials. It can still keep up with the impact, and can effectively absorb the impact force of the floor and give the energy back to the feet evenly.

In addition, Shuang Chi also hired a medical consultant from Malaysia to develop the footbird air cushioning cushioning shoe pad. The special anti impact foam can effectively provide super shock absorption for the runners, reduce joint pressure, effectively reduce the injury to the feet that may occur during running or exercise, and make the high-intensity exercise easier.

"We invested a lot of money and time to revise and test repeatedly, in order to create a product that can match the international brand.

Our aim is to change people's prejudice against Putian shoes. We want to tell the world that we Chinese shoes can completely catch up with Germany, Japan, the United States and other international standards.

"Double wisdom" general manager Gu Wei Ming said.

"China has the same top-notch shoemaking technology and first-class design level.

China's counterattack is inseparable from every Chinese.

The efforts of Chinese enterprises.

Edison Chan, who insisted on being China's tide brand, delivered a speech at New York University. He said: "I firmly believe that China will become the most influential and powerful country in the world someday, so it is time for us to prove to the world with good products, what exactly is" made in China "or" created in China ".

The standard of measuring work quality should not be changed because of different countries, because "Chinese design" is not going to lose anybody.

Let us witness the magnificent turn of "made in China" and rush out of the country to step onto the peak of the world stage step by step.