Does Chanel Regret Selling Bags Online?

According to the world clothing shoes and hats net, in the past year,

People are beginning to realize the importance of the online market.

For example, LouisVuitton (

Its parent company Louis Vuitton Mo t Hennessy co operated with its former officials of Apple technology in June last year.

The online promotion launched by the brand has launched an e-commerce website named 24 S vres.

Chanel

However, not all fashion brands fully recognize the online sales mode, and Chanel is one of them.

It set up flag last year, claiming that although the brand has already opened up its online buying channels for fragrances and accessories, there are no plans to sell its core fashion categories online, including clothing and signature handbags.

In fact, so far, Chanel has also insisted on offline sales of core commodities.

However, a series of major upgrades of Chanel's official website recently seem to have brought some changes to the matter.

For a long time, the official website of Chanel has been dominated by product publicity and advertising street shooting. However, for some consumers who are familiar with product list page, the upgraded Chanel website has apparently changed from a street auction website to a website that is very similar in structure and vision to e-commerce websites.

In addition to brand name cosmetics, perfume and sunglasses, all products can be purchased directly on the website by clicking "add". The website also provides display pages for bags, clothing and other merchandise, including price, specifications, picture details, etc.

Apart from being unable to add to the shopping cart, there is no obvious difference between the interface with the general e-commerce website selling bags.

"This is more like a tease for consumers."

PurseBlog, an online fashion magazine and social networking site, said this.

As one of the brands in the fashion industry that sells the "last bus" on the Internet, Chanel fashion President Bruno Pavlovsky once said last year about online sales: "if you give the brand merchandise to too many vendors, you may lose the exclusiveness of the brand. I am not saying that we will never try online sales, but at least until we can confirm that online sales will add more value to the brand, then we will do it."

However, Pavlovsky acknowledges that Chanel's limited online sales business has not damaged the brand, and Chanel is no stranger to digital marketing.

The company has repeatedly used Instagram and Twitter and other media to share fashion shows and new product launches from designer Karl Lagerfeld.

But if buyers want to try on these clothes, Pavlovsky says that he will consider providing electronic services for buyers to book items or make an appointment online.

As for the upgrading of e-commerce sites similar to the website, it may be against the French competitor C e line's launch of its redesigned website worldwide at the beginning of this year.

The most important difference between the two websites is that C e line has also opened up France's online sales business while upgrading its website, promising to launch online sales in more markets.

C e line admits that the redesign of the website also marks a change in its long-term strategy, but so far, Chanel has been silent on the changes in its network.

It can be said that today's Chanel is far from the full development of online sales business, but it will not be kicked and how long it will take to kick and kick.

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