2018 China Lingerie Summit "Lycra Brand" Innovation Forum Held Ceremoniously, Industry Star Summit Dialogue "Innovative Attitude"

On the afternoon of April 20th, sponsored by Ying Wei Da fiber (Foshan) Limited, the 2018 China underwear summit "Leica" brand innovation forum, supported by the China underwear Culture Week Organizing Committee and China (Shenzhen) international brand underwear exhibition organizing committee, was held at the 9 exhibition hall of the 2018 Shenzhen lingerie Exhibition.

The forum invited the industry's "King" level coffee to open the summit dialogue of the industry stars, bringing together industry leaders, industry bigwigs and brand CEO, explaining the "innovation" in the underwear garment industry from the design, quality, C terminal licensing, new technology application and the development and innovation of traditional underwear.

The whole dimension demonstrates the importance of "innovation" to the underwear apparel industry, and the return of common Olympic products, the essence of business, and the power of innovation to help industrial pformation and upgrading.

After the opening ceremony, Uta Witting (Yu Tai), senior vice president of design and product development of Hongkong Gao Hua group, began a keynote speech in the classic "If ever to the moment I shall say: beautiful say:", "product innovation attitude" in the famous western literary works. She compared the design innovation with breathing. She thought: "the attitude in the design innovation product moves with the fresh strategy, and innovation is like breathing. With deep inhalation, we generally breathe in and out of our surroundings and perceive the inhalation. Then we hold our breath and start to imagine the jigsaw puzzle, and integrate the essence of absorption into the product to create a new bright spot, and then act like a deep and comfortable gas, and put it into action to show the product."

Yu Tai Uta Witting, senior vice president of design and product development of Hongkong Gao Hua Group

At the meeting, Yan Jinjiang, manager of applied research and development in China, announced the "global Bra Market Survey Report". It mentioned that women's core needs for brassiere products were supporting, comfortable and beautiful. In addition, the report also summarized the bra structure characteristics of the Chinese market from the perspective of professional design and structure, and drew the important role played by innovative fabrics and innovative technologies in solving the core pain of consumers.

Yan Jinjiang, R & D Manager of China

&CEO Xu Daini, the founder of the industry's new vertical underwear business, brand oxygen underwear, explains the innovative attitude from the perspective of brand creation. Through the brand building of the new brand and the sharp contrast between the story and the traditional brand, it reflects the important role of innovation in the future, and the powerful force that will push the evolution of the industry wheel in the future.

Oxygen underwear founder &CEO Xu Daini

Xu Renshen, general manager of Qingdao famous garments and Garments Co., Ltd., explained the importance of innovative attitude from the aspect of new materials in the vertical field.

Xu Renshen, general manager of Qingdao famous garments & Accessories Co., Ltd.

The theme of the speech by Liao Congbin, general manager of Wright Nice group, is "research and innovation of traditional underwear". He believes that the underwear industry has never ceased to innovate in product design and development.

About 180 billion of China's women's lingerie market, with continuous product innovation and consumer's excitement, is particularly important.

He explained in detail from five aspects of underwear innovative elements, innovative materials, innovative technology, international fashion trends and consumer curve beauty, and the relationship between innovation and innovative attitude and the relationship between the brand and the brand.

Liao Congbin, general manager of Wright Nice group

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