2018 China Underwear Culture Week Opens, The Underwear Show Feast Is Full Of Eyes.

In April 19th, 2018 China underwear culture week and SIUF China (Shenzhen) international brand underwear exhibition was held in Shenzhen Convention and Exhibition Center. Gao Yanmin, director of the Ministry of consumer products industry, Gao Yong, Secretary General of the China Textile Industry Federation, Gao Yong, former Deputy Secretary General of the national development and Reform Commission, Li Yang, director of the consumer products industry department of the Ministry of industry and commerce, Zhang Li, director of the China Textile Industry Federation, Ye Jiande, deputy director of the Shenzhen Municipal Commission of trade promotion, Gao Lin, deputy director of the Shenzhen Municipal Committee of Guangxi New District, Hu Rulin, vice chairman of the Guangming New Area Management Committee, director of the China Federation of Commerce and information, chairman of the China Fashion Designers Association, vice chairman of the China Textile Trade Association, chairman of Hongkong Textile Industry Association, chairman of Shenzhen underwear industry association, SIUF founder, and other leaders and guests attending the opening ceremony and observing the unprecedented underwear exhibition. National industrial letter

The exhibition will be held for three days, with rich content and brilliant display. The exhibition will reach 73000 square meters, bringing together more than 900 exhibitors / brands, and will continue to lead the global underwear exhibition industry. In addition to the static exhibition, this week's underwear culture week has excellent supporting activities such as the super model competition, design competition, underwear show, awards ceremony, forum, designer salon, underwear Carnival and so on.

This exhibition has been unprecedentedly popular, except for the previous exhibits. Bra, functional underwear, health care underwear, thermal underwear, home clothes, pajamas, sporty underwear, men's underwear, underwear, underwear accessories and accessories, lace, machinery, equipment, models, underwear design and other related underwear industry chain, including socks, T-Shirts, Yun Yingtong And other cross-border products. This shows that the industry is undergoing a truly consumer centric spanformation, from underwear industry to the integration of peripheral products. Industry giant An Li Fang, urban beauty, olive, Xinyi, Midea, Ordifen, jealous, Pierre Cardin, HOSA, Tengfei, enviera, lengjing And other well-known brands and manufacturers who have worked with SIUF for many years, bring their latest technology and new products to attack again, and display the rich and wonderful Chinese underwear category.

Cross boundary and innovation swept the whole field.

New materials, new technologies and new forms are the highlights of this exhibition. Ying Wei Da LYCRA (Lycra) In the past sixty years, such as the technological renovation of the day, the new material, "plant graphene", which has been built in heavy spring, has been able to compete for the wearable smart sports underwear.

With the mobile Internet becoming more and more close to the traditional industry, more innovative brands and innovative categories are emerging. With the change of consumption ecology, static display is very promising. Baby, sports, functional underwear, socks, warmth, T-shirt And so on, the crossover category has a large booth posture to show "muscle" to the industry. In recent years, it has become an explosive product. Heng Du, sunflower, Yi Gu Fang Large area exhibitors, cross industry strike momentum is fast, coming face to face.

In recent years, the upgrading of traditional industries is frequently triggered by the hot debate in the industry. YOGIRL Unveiling a lingerie exhibition to create an intelligent high-tech network that is banned under the age of 18, the shop is not only a prominent figure, but also an amazing core. The latest form of face payment, digital marketing, membership integration, and so on, is a smart store with experience, leisure and sales.

In addition to earning enough eyeballs, there are also mental agitation. April 20th afternoon 2018 China underwear Summit "Lycra brand" The innovation forum invites the industry's "King level" big coffee to open the summit dialogue of industry stars. It brings together industry leaders, industry leaders and famous brand CEO, and demonstrates the importance of "innovation" to the underwear garment industry from the aspects of design, quality, C terminal, new technology application, and the development and innovation of traditional underwear. It also explores the role of innovation in product return and business essence, and effectively promotes the spanformation and upgrading of the underwear industry with the power of innovation.

Scientific and technological innovation is a very important part of the underwear industry. The rapid rise of the Internet industry by members management experts, customers in the underwear industry, ordering orders, replenishment software service providers and other Internet companies has also launched a more comprehensive and in-depth cooperation with SIUF.

Leading the fashion trend of 2019 underwear

Sponsored by China underwear Culture Week Organizing Committee and China (Shenzhen) international brand underwear exhibition organizing committee, Guangdong Textile Association and Shenzhen underwear industry association of Guangzhou City, CO sponsored by Lan Jing fiber (Shanghai) Co., Ltd. and Foshan Qingying Textile Co., Ltd., the fashion trend area 2 of the UD Design Institute has been held. For the first time in thirteen years, underwear exhibition has released underwear fashion trend for the first time in the exhibition hall, causing shock in the industry and being concerned by the industry.

The organizing committee has cooperated with Donghua University, Xi'an Textile Engineering College and Hong Kong Polytechnic University, and invited the senior underwear people and famous designers at home and abroad to form an expert review group for underwear fashion trend. Through the analysis of market analysis, the trend forecast and combing, released the underwear fashion trend of the underwear industry authority in 2019, combined with the trend of 2018 excipients, it showed the future trend to the industry designers, buyers and buyers, and pointed out the direction for the design and development of the manufacturers.

Underwear industry pillar "eight clusters" all appeared

Shenzhen underwear and collar dance all over the country. Taking Shenzhen as the fulcrum, Foshan, Shantou and Zhongshan are the major industries in the underwear industry, carrying 2/3 of the market share of the underwear industry. With the industry entering the overall shock period, the industry is undergoing another evolution of product evolution, mode innovation, and channel innovation. With the promotion of science and technology, the underwear industry chain has been optimized continuously for second speed iteration, and the strength of industrial clusters has been highlighted. At this exhibition, Shenzhen underwear industry, Foshan Yanbu underwear industrial cluster, Zhongshan underwear industry cluster, Changle lace industry cluster, Shandong knitting industrial cluster, Yiwu seamless industrial cluster, Shantou underwear cluster, Jinjiang swimsuit industry cluster and other eight industrial clusters have become the focus of attention of the industry.

"Show" to create a new high in the exhibition

Compared with previous years, this year's exhibition "show" field is wonderful. In addition to the traditional grand prize, the fifth quarter SIUF international underwear supermodel competition, Nice In "charming Oriental" China international underwear creative design competition, Embry Form In addition to the three major events of the original design competition of the China international home apparel and the 2018 release of the fashion show, the exhibition also has many fashion releases. Xinyi, Tengfei, buddy design, jealousy, admiration, plentiful and cool. Among the famous fashion brands released by many famous brands, the sports underwear series launched by new Yi, Tengfei, and cool brands has sprang up a new style of sports.

At the same time, the Shenzhen lingerie exhibition has created a "Carnival Carnival" campaign. Through the comprehensive layout of online and offline channels, we have created a super feast for all the people to buy underwear. An Nifen, Ordifen, Guge, An Nifen, Chun Du, met, ya, Yi Si La, cool, Li Mei Li, Qi Rui, AERENEY, autumn deer, top melon, Ubras, Bothyoung And other brands staged a joint show at the Carnival Carnival, hi explosion 9 hall.

"Big coffee" hits the world.

The three day China underwear culture week has not only set the stage for the show, but also the world's leading fashion director Hamish Hamilton, the top fashion show Rene Celestin, the international top scout Noah Shelley and the Victoria International Super Model Cindy Bruna.

Shenzhen fashion is in line with international standards. The development of Shenzhen lingerie exhibition has attracted the attention of the international fashion industry. Hamish Hamilton and Rene Celestin have visited Shenzhen underwear Exhibition for many times. They have highly praised the exhibition. This year, it attracted the judges of the super model Cindy Bruna, and became the jury of underwear Supermodel Contest. Cindy Bruna is known as "Black Pearl" by the industry. It has been on Vitoria's Secret stage for five years in 2013-2017 years, and has become an angel supermodel with wings. At the same time, she has also been favored by many international brands as the spokesperson of the YSL beauty brand and the Chanel perfume brand.

Fashion directors, star scouts, super models, etc. Shenzhen underwear Exhibition It will promote the convergence of Oriental fashion and Western fashion, helping China fashion to the forefront of international fashion.

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