Big Changes In The Field Of Clothing: Smart Clothing Redefines Technology.

With the increasing popularity of wearable equipment, there is also a surge of undercurrents in the clothing industry. We can see some changes from the layout action of fashion show and apparel companies in recent years. Clothing designers and apparel companies have begun to consciously embrace new technologies, and smart clothing has become a potential new trend in the field of costume design.

Smart clothing is likely to become one of the largest shipments in the field of smart wear.

We see that the famous American Cowboy brand Levi's (Levis) has launched a music jacket, while the Poland Moratex company has developed a stealth garment. In China, last month, two smart jackets were produced at the Qipai smart fashion conference, breaking through the traditional jacket settings, and designing up to 17 personal concealed pockets.

The jacket incorporates many of the latest research and development achievements, including removable clothing cap, shading eye mask and instant inflatable pillow.

We see that digital smart clothing is becoming a new trend. According to Gartner's report, smart clothing will be frozen from nearly zero in 2013 and 2014 to 26 million in 2016, becoming one of the largest shipments in the field of smart wear.

Although smart clothing is still in its development stage, its potential has been revealed.

Many smart clothes have been developed from abroad to China around the needs of many sports, health, communication and other aspects of today's consumers.

Foreign demand based on sports and health: smart clothing in many specific fields has sprung up.

First look at foreign countries, in Australia, there is an intelligent bra BionicBra has been developed by Professor JulieSteele of Wollongong University.

This bra is an improvement on traditional bra, which can be used to reduce the uncomfortable feeling or finger paralysis of female users wearing Bra.

According to the different scenes, you can automatically adjust the elastic Bra, which is made of soft smart cloth. In other words, it can expand and contract like the human muscle itself, and is more suitable for the human body.

In the United States, smart clothing based on sports demand is already on sale. Sensatex company is a typical case. The first smart clothing launched by the company is a soft rib knitted sweater from its appearance, but its actual structure is that conductive fibers and cotton fibers interweave together. It can embed sensors and receive data, and store information to mobile phones, family personal computers or wrist monitors. It is used to monitor the important life characteristics of the wearers, and timely report the situation to the police.

The company also plans to launch a sports T-shirt that monitors heart rate, body temperature, breathing and calories consumed.

This T-shirt can alarm in time when the wearer is suffering from heart attack or collapse, thereby reducing the probability of sudden death.

As early as a few years ago, Nike has also developed a high power smart sportswear, designed to ease the pressure brought by exercise to the muscles, improve the speed of physical recovery, and use Dri-Fit fabric and laser perforation design to enhance ventilation performance.

Also based on sports demand, RalphLauren, which is famous for its Polo shirt, has designed an intelligent T-shirt which can detect the heart rate and respiratory rate of users.

The smart clothing is embedded with conductive silver fibers in the cloth, and contains a variety of sensors in a small box in the chest.

This dress is equivalent to a portable trainer who can analyze heartbeat, breathing, pressure and other data. When you exercise, combined with the application of mobile terminals, PoloTech will prompt the amount of exercise in real time.

Domestic Qipai men wear smart clothing: technology begins to redefine fashion.

Although the test of water for smart clothing has appeared frequently in the world, smart clothing has also been established in China, and the smart fashion conference has been held recently.

The selling points of this jacket are technology fabrics, accessories, multi-functional design, cool intelligence, and business travel APP, trying to meet the clothing needs of business travelers.

"When your cell phone leaves you more than 5 meters, the clothes will give you a reminder, so you don't have to worry about losing your cell phone."

In China, the popularity of smart phones brings more and more people. Mobile phones are equivalent to an extended organ for consumption, and the loss of mobile phones often leads to the leakage of important information, accounts and privacy, resulting in many hidden dangers.

Relying on smart jackets, Qipai is also integrated with a smart bracelet. The bracelet is designed with detachable intelligent modules and sleeves independent intelligent cabin, that is, it can choose to wear independently and can also be placed into clothing. It has the functions of life track record, music control, remote control photo taking, information reminder, sedentary reminder, loss reminder, sleep monitoring, morning wake-up and so on. It can be seen that Qipai and foreign smart clothes focus on sports and health, and it focuses more on the intelligence of life scenes, and makes people's lives more intelligent and convenient through smart clothing.

At present, Qipai smart fashion jacket has been officially launched in Tmall Juhuasuan.

Here we see that the seven cards began to pform from channel to dress style. It tried to channel traditional channels and e-commerce channels through all channels and O2O thinking, and promote the balanced development of online and offline businesses.

We see that from abroad to home, smart clothing has become a new trend. Obviously, from Sensatex company to Nike to Qipai, from its smart clothing, its essence is to combine the real world with the virtual world. It is like adding a menu to the traditional costumes of the real world. People can connect to the Internet and reality scenes to achieve free communication through this menu.

Therefore, a trend of change in the garment industry is that the future of technology will become the core of fashion.

Because to some extent, the combination of technology and fashion often brings a consumption boom that sweeps the globe.

From the commercial point of view, the traditional clothing retailing industry presents a sluggish overall situation.

From Sensatex, Nike to Qipai: will smart clothing affect the replacement effect of smart watches and bracelets?

Because the real opportunities often come from the cross boundary, qihongzhao of Qipai men's clothing thinks: "technology is changing everyone's life. With the development of data and intelligence, and the wide use of life, the future trend of smart clothing leadership is inevitable."

He believes that seven cards must seize the initiative, innovative thinking design and innovation mode in this new field of action.

On the other hand, in the global wave of wearable devices, intelligence

Smart running shoes and smart mattress gradually enter the public view.

Intelligence

There have been few people in China, but demand has always been there. In China, homogeneity of business travel men's clothing market requires some new elements to stimulate and bring more colors and possibilities, and more differentiated products to meet consumers' different needs, preferences and tastes, while male consumers pay more attention to fashion taste and brand appeal when choosing their own clothes.

When clothes collide with sensors and the Internet, they can bring new experiences.

In the future, more and more enterprises will enter smart clothing.

Medium.

Although smart clothing is also an intelligent wearable device, compared to other smart wearable devices, it may have more advantages in popularity.

Because clothing is just consumer demand, and similar watches and bracelets and other products are not necessities, from the current Sensatex, Nike to Qipai launched smart clothing, its functional aspect has formed a replacement effect for smart watches and bracelets.

Clothing brands such as Qipai also have certain brand influence and user groups.

The advantages of traditional enterprises in category size, design ability and sales channels can speed up the penetration of clothing intelligentization faster.

At present, consumers in the clothing industry are not satisfied with simple needs.

The demand for quality and personalization is getting higher and higher.

And the traditional clothing brands are generally in the same pattern. If combined with a little intelligent factors, it will undoubtedly suit the personalized needs of the clothing industry. In the future, people's demand for clothes is not just that of wearing clothes.

More and more sports demands such as motion data recording, motion planning and social networking are being excavated.

Nowadays, with the development of garment industry, the garment industry is facing not only the changes of consumers, but also the impact brought by the development of science and technology.

Smart clothing based on big data, Internet of things and technological innovation has gradually become a key outlet for the development of garment industry in the future.

Qipai is also an attempt to make smart clothing, because the strategic pformation of garment enterprises is also a problem, because sometimes too fast, and user demand does not keep up with the strategic pformation will lead to problems, but Qipai is more intelligent clothing to maintain a relatively rational attitude: if a blind strategic pformation will only allow enterprises to die faster.

"The first step is a hero. If you take too much lead, you may have to pay a lot of money. So, seven cards need to go along and innovate.

On the one hand, we must stabilize the basic market, and on the other hand, we must be decisive in seeing trends, innovating products and experiences.

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At present, the layout of the world's top garment enterprises in intelligent and Internet is still in the initial stage, which is a very good catch up opportunity for the development of Chinese enterprises. Intelligentization will be a new strategic landing point for garment enterprises.