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    Overseas Mergers And Acquisitions Of Chinese Garment Enterprises Are More Frequent

    2018/4/13 13:43:00 791

    Seven WolvesCostumesLa Natsu Bell

     One

    from

    Seven wolves

    The acquisition of Karl Lagerfeld, to Vigna S aimed at the clothes and love of Hongkong and related parties bear Vigny, the Chinese have been familiar with foreign countries.

    clothing

    Brands have seen more and more Chinese enterprises.

    According to the world clothing shoes and hats net, in the evening of April 11th,

    La Natsu Bell

    (603157) announces that sun's company intends to invest 20 million 800 thousand euros to acquire 40% stake in Naf Naf SAS, held by Vivarte SAS, which has become another typical case of the layout of Chinese garment enterprises overseas.

    Affected by the positive effects of mergers and acquisitions, La Natsu Bell's 12 Daily newspaper closed 18.43 yuan / share in April, closing at a daily limit.

    Vivarte SAS is one of the largest clothing groups in France. In recent years, due to fierce competition and poor management, Vivarte SAS is heavily indebted.

    Media reports reported a net loss of 301 million euros in the fiscal year ended August 2017, even though this has narrowed by more than half by 672 million euros in 2016, but this is the result of Vivarte SAS's sale of its brand.

    In recent years, in order to get rid of the crisis, layoffs, the sale of its brands and deep restructuring have become important developments in recent years.

    The company has announced the sale of its footwear brand and clothing brand Naf Naf.

    Naf Naf SAS, founded in 1973, is mainly engaged in the sale of women's clothing products and accessories in France. Currently, it has 494 retail outlets in many countries including France, Italy, Spain and Belgium.

    The announcement shows that Naf Naf SAS lost 7 million 700 thousand euros in the year ended August 31, 2016 and 100 thousand euros in August 31, 2017.

    This time, La Natsu Bell's income from the French brand clothing company means that La Natsu Bell has made important progress in internationalization.

    La Natsu Bell said that the successful completion of the acquisition will help to enhance La Natsu Bell's overall visibility and international influence.

    It is worth mentioning that a large number of brand positioning is light and extravagant, but failed to catch the Chinese market. That is exactly what Vivarte SAS was criticized during the crisis.

    Therefore, La Natsu Bell specifically mentioned in the announcement that it will "enhance the possibility of Target Corp expanding the Chinese market".

    Securities Times e company reporter noted that in 2017, the annual reports or performance bulletins of 30 clothing listed companies have been disclosed, and more than 20 companies have increased their performance. Among them, at least 5 companies reported good net income in 2017, up 5 over the same period.

    The garment industry is showing a trend of stabilizing and warming.

    With the revival of the industry, the listed companies have also stepped up the pace of overseas mergers and acquisitions.

    China's textile and apparel industry has seen a new round of mergers and acquisitions in recent years after 2011-2013 years of downturn in the industry downturn.

    Among them, the number of overseas mergers and acquisitions increased rapidly after 2012, and the total paction volume was on the rise. It increased from 2 billion 40 million yuan in 2012 to 8 billion 257 million in 2016, and the scale increased by three times.

    In 2016, the number of mergers and acquisitions was 46, with a total paction value of 23 billion 100 million yuan, with an average paction volume of about 500 million yuan.

    Most well known in August 2017, seven wolves paid 320 million yuan to buy most of the big China business with the same name light luxury brand named Karl Lagerfeld, Chanel design director.

    In addition, Ruyi group, a luxury brand manufacturer such as Armani (Armani), has been very active and has been making frequent acquisitions of overseas brands.

    In February 2018, the Swiss luxury brand Bally parent company JAB Holding Co.

    Issued a statement announcing that Ruyi group's subsidiary, Shandong Ruyi Invest-holding Company, won a majority stake in the Swiss brand. Meanwhile, JAB group still retained a minority stake, while Bally management also followed up.

    Ruyi group has also invested in Japan's famous clothing company Renown, Scotland tweed production enterprise Carloway, German men's suit brand Peine Gruppe and so on.

    Qiu Yafu, chairman of Ruyi group, interviewed by the securities times this year, said that the acquisition of foreign brands is the realistic demand for Ruyi group to go upstream from the industrial chain to the lower reaches, which enables them to enter the high value-added links of the value chain and thus enhance their status in the international division of labor.

    There are also industry analysts who benefit from the upgrading of consumption structure and the improvement of demand side. Clothing listed companies will build a new growth point based on the industrial chain.

    In the next few years, apparel mergers and acquisitions will be more frequent, and the amount and scale will expand. This will also have a significant impact on the performance of listed companies.

    More interesting reports, please pay attention to the world clothing shoes and hats net.

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