La Natsu Bell Layout Nearly 20 Brands Last Year Crazy Shop Revenue Exceeded 8 Billion 900 Million

La Natsu Bell, who has nearly 20 brands in the whole country, ushered in the highest historical level of business revenue.

La Natsu Bell said the company's revenue growth was mainly due to the growth of revenue from monopoly channels and online platforms.

Operating income was 8 billion 999 million yuan, an increase of 5.2% over the same period last year.

Operating profit reached 738 million yuan.

The profit attributable to the company's equity holders was 499 million yuan, a decrease of 6.3% over the same period last year.

Brand:

The proportion of free 5 brands of women's clothing income decreased from 84.5% to 82.7%.

Two owns

Brand LaChapelle and Puella accounted for the highest proportion of brand contribution sales, accounting for 45.2% of total sales, but 4.9 percentage points lower than that of 50.1% in 2016.

Men's clothing,

And investment cooperation brand income accounted for a steady increase.

Listing and financing, crazy shop

In September 2017, La Natsu Bell was successfully listed on the Shanghai stock exchange and became the first clothing company listed on the +H shares of A shares in China. La Natsu Bell, who had hit IPO for the 3 time in 6 years, finally fulfilled her wish. The prospectus shows that the financing will be used for 3000 new retail outlets in the next three years, and the total number of stores will exceed ten thousand.

By the end of December 31, 2017, the number of La Natsu Bell's retail outlets increased from 8907 at the end of 2016 to 9448.

Constantly buying, buying and buying, multi brand development

At present, La Natsu Bell has nearly 20 brands:

Different styles of women's clothing brands: La Chapelle, Puella, Candie's, 7m and La Babit;

Popular fashion men's wear brand: POTE;

Children's wear brand: 8eM (original La Chapelle Kids);

Multiple online and offline brands: OTHERMIX, MARCECK, JACKWALK, O.T.R, Siastella and so on through self-cultivation and external merger.

Last year, La Natsu Bell shares the Internet eyewear brand Inmix.

After its listing, it will lock the first acquisition target into France's largest.

Retailer Vivarte's brand Nave Nave (NafNaf) is the first acquisition of French brand by La Natsu Bell clothing company.