Flash VS Fast Fashion, See Mymm, Beauty, Start The New Retail Concept First Shot

As a stylish online shopping social platform, MyMM is committed to creating a seamless online shopping experience for millennial consumers in China.

In April 9th, the first MyMM American and American fashion flash store landed in Shanghai, with the theme of #Trend Hunters and the red container in Huaihailu Road Hongkong square.

And retailers' seasonal products, through a series of selected goods and splendid display, embodies the MyMM brand spirit, and also presents various retail experiences through different media.

The new form of red container as the main store has attracted the attention of many consumers. The virtual shopping mall in the shop shows more than 120 international fashion brands, selected products for the season, and a shopping experience similar to the physical store.

Users can scan the two-dimensional code below each commodity, and get detailed information about commodity characteristics, styles and sizes on the MyMM US e-commerce platform page.

So as to achieve a one-time shopping experience of O2O.

In 1993,

It was officially founded in the name of Maison Mode (French fashion house) and opened the first store in Huaihailu Road, Shanghai the following year, becoming the pioneer of the first international luxury brand introduction to China.

24 years later, the MyMM of the same group, the US and the US, will continue the history of the US Department store and return to Huaihailu Road to witness the development history of the us through the #Trendhunters trend store.

MyMM hopes to provide customers with a new shopping experience and create more opportunities to interact with the platform.

According to MyMM Mei Mei fang, their customers are concentrated in China's first tier and second tier cities, have a good educational background, have a mature and deep understanding of fashion, and pay close attention to new things and innovative technology.

Through online and offline drainage, the platform will extend from the existing user community to a wider range of potential customer groups.

In addition, MyMM

It has been supported by many brand partners and has brought multiple surprises to guests through joint promotion.

Special drinks Perrier Paris water; and Nespresso from the Nespresso to provide excellent coffee for the event; sunglass hut provides selected brand products for the guests; the city life community YHOUSE will provide customized edition cards for the guests attending the event.

Besides, the raffle and the skin test on the spot will have the opportunity to get beautiful gifts.

The activities of the ShangHai Railway Station will last until April 15th, during which consumers can experience the MyMM Trend Hunters trend store in Hongkong Plaza, Shanghai.

For the future activities, the host side said that the project will move to more first-line and second tier cities in China.