How Do Garment And Textile Enterprises Step Forward? The Focus Is On The Integrated Management Of Apparel Supply Chain.

The clothing industry in China was mainly wholesale and retail. Until the late 1990s, market demand promoted the rapid development of independent brands.

However, in the case of diversified and changeable consumer demand, the product life cycle is becoming shorter and shorter. How does the brand develop in the long run?

How can enterprises step forward?

The key lies in the integrated management of apparel supply chain.

Apparel supply chain

Suppliers, garment manufacturers, garment retailers and final customers form a chain network structure.

It is through the control of information flow, logistics and capital flow, from the procurement of surface accessories, after the design, processing, made into garments, and finally sold to consumers by the sales network.

Two, pain points: high inventory problem

High inventory can be regarded as the biggest business risk of clothing and textile enterprises.

The traditional garment supply chain needs 3-6 months ahead of time to order, plate, debug and reproduce, and the order is huge. This mode leads to a large backlog of inventory and difficulties in cash flow.

The problem of high inventory refers to the poor operation of the supply chain.

In the case of market uncertainty, it is very difficult to respond quickly to traditional R & D, production and sale alone. If we focus on the main business and pfer other high-quality enterprises to "outsourcing", we will not only enhance the overall competitive advantage of our products, but also achieve a win-win result.

It can be said that high quality supplier resources are the strategic resources of enterprises and the key to light assets operation.

The supply chain collaborative operation mode with brand players as the core requires all participants in the supply chain to focus on consumers through the smooth feedback mechanism and supply chain management techniques to develop and explore new formats suitable for the multi class, small batch and short delivery requirements in the apparel market.

case analysis

The ZARA, which pioneered the concept of "fast fashion", plans to push 12000 designs every year, keeping two times a week with new frequencies; and the product from design to shelf time does not exceed 3 weeks to meet the changing needs of consumers.

How did it do that?

To conduct the monitoring of fashion trends, to "absorb" the design of large brands and to delete the complicated technological requirements, to control the cost of design and raw materials without expensive fabrics, to focus on the type and quantity of fabric purchases, and to purchase the original grey fabrics or standardized semi-finished products, to reproduce them according to needs, and to quickly cope with the trend of flower color pformation.

Because the fabric's popularity cycle is longer than the design, so it can not only quickly respond to production demand, but also predict the risk of product failure through the prediction of raw materials.

ZARA's success is due to its fast and efficient whole process supply chain system, which includes product organization and design, procurement and production, product distribution (global inventory and logistics system), sales and feedback (big data information system);

The ultimate goal of management should be to integrate the development of synergy and resources, so clothing brands should focus on services and empowerment, such as ZARA will provide strong material for suppliers to realize product development, while many old artisans in UNIQLO will personally teach suppliers to operate and help suppliers to debug dyeing formula and sewing technology. Last year, UNIQLO even announced 88 list of cooperative suppliers in China:

The service and empowerment of the brand to the supply chain, of course, suppliers also repay the long-term development needs of the brand.

The establishment of this strategic partnership is the key to maintaining the competitive advantage of the brand.

The FASHION SOURCE Shenzhen international garment supply chain exposition is a platform for high-quality suppliers, providing abundant supply chain resources and 19 years of professional experience. It is China's premier apparel supply chain exposition.

FASHION SOURCE Shenzhen international garment supply chain Exposition (spring)

[exhibition information]

More than 200 high-quality supply chain exhibitors

15000 square exhibition area

More than 100 media continue to pay attention

20000+ professional buyers

It is sponsored by Shenzhen Pengcheng exhibition planning Co., Ltd.; the 5 major themes and the 3 pioneer areas are combined, adhering to the original guidance and leading the industrial trend.

[exhibition area]

Original design of yarn accessories

Knitted future cowboy time leather fashion

Yarn Expo

Providing creative display platform for fiber and yarn Enterprises

Products covered cotton yarn, chemical fiber yarn, fancy yarn, wool yarn, yarn and so on.

Surface accessories exhibition

One of the three major accessories exhibition in China, successfully held the 19 session.

Show the most forward-looking fashion information and latest products.

Leading the industry fashion from the source

Fashion Show

The largest and most professional OEM/ODM exhibition in China

Fur clothing, down garments, overcoats, fashion fashions, men's and women's wear, children's wear, home clothes and other garment factories.

Stick to original design and link up top-level "wisdom" to create resources.

Moda Shanghai

Collection of quality fashion accessories enterprises

Accessories such as shoes, scarves, hats, glasses, jewelry and so on.

Promoting the value of fashion brand in all directions

Original design exhibition

Gather excellent independent designers and design institutes to participate in the exhibition.

Focus on the display of original design brands and designers at home and abroad.

Perfect combination of design power and commercial landing

Knitwear Future knitting future exhibition

Clothing for cashmere and wool yarn

Gather high quality enterprises such as Pu Yuan, Dalang, Qinghe, Inner Mongolia, Ningxia and other industrial clusters.

Release sweater trend trend and latest manufacturing process

Denim Times cowboy show

Join hands with cowboy industrial cluster to organize cowboy clothing, fabrics, water washing technology and other enterprises.

Carry forward cowboy culture, show cowboy products, and feel cowboy charm.

[contemporaneous activities]

FS SHOW boutique publish order conversion

FS to play in high-end circles

FS forum hot topic big coffee voice

In the whole year, exhibitors and buyers meet the needs, provide precise negotiation opportunities and achieve win-win results.

FS VIP buyer Club

It is a high-end elite platform built for apparel industry brand buyers and high quality buyers from different channels, to create a communication bridge between upper and lower reaches of garment supply chain.

[visiting buyers]

　　Zara、H&M、GAP、C&A、Tommy Hilfiger、Theory、COCOON、I.T、Bossini、Lily、DIDIER PARAKIAN、歌力思、影兒、安正時尚集團、朗姿、珂萊蒂爾、綾致時裝、欣賀股份、七匹狼、馬克華菲、波司登、紅豆、拉夏貝兒、地素時尚、例外、瑪絲菲爾、贏家、曼婭奴、季候風、維格娜絲、美特斯邦威、以純、森馬、播、歌莉婭、卡爾丹頓、利郎、才子、太平鳥、江南布衣、愛特愛、雅戈爾、哥弟、秋水伊人、紅袖、納帕佳、藝之卉、赫基國際、韓都衣舍、沃爾瑪、印象股份、佰麗源、克勞西、海瀾之家、艾格、歐柏蘭奴、粉藍衣櫥、梵思諾、報喜鳥、匯美集團、AMII、三彩、G2000、艾維、馬天奴、淑女屋、雅瑩、迪士尼、小豬班納、安莉芳、奧麗儂、都市麗人、依文集團、馮氏集團、聯業制衣、利邦控股、銀泰、網易嚴選 ......