Shanghai Fashion Week Designer Brand Founder Shares Brand Keywords

On the first day of Shanghai fashion week, 5 designer brand founders and "gorgeous" share their latest "Keywords" and their views on "cross-border cooperation".

In recent years, more and more Chinese designer brands have gone to the international stage such as the four fashion week. Their cross-border cooperation in fashion and lifestyle has become more frequent. The influence of designer brand on today's commercial market is expanding.

We believe that more and more Chinese designers will create fashion brands that meet the needs of the commercial market and meet the needs of Chinese consumers.

The "gorgeous" content team ran in the autumn and winter Shanghai Fashion Week exhibition, show, showroom, and these most noteworthy new generation of Chinese local designers, and also young brand founders, conducted an efficient and serious quiz quickly, trying to dig out and present their business thinking beyond design.

Wang Haizhen (brand HAIZHEN WANG): this year, we have more consideration for the wearer when we run the brand.

Cross boundary makes my creative space bigger, and sometimes I want to cross things with things I do not have.

I want to go across the dance form, not the dancer's dress, but the connection of the dance.

As a founder, he would like to learn how to play, but he has been learning how to do "clothes" and "sell" clothes.

Photo source: "time hall Showroom Shanghai" co founder Lin Jian

This year, there are more considerations for wearers in brand management.

In the future, I will make some adjustments to the next development direction of the brand. In fact, I emphasize the vision too much. I should think more about functionality. Next year, the key word of brand is "keep yourself".

This season

Our brand will co operate with Visa card for 4 look.

Thereafter, it will also be held in March 30th.

The exhibition will be held in Shanghai.

C.J.Yao (brand C.J.YAO): crossover is to complement each other, yin and yang to reconcile, dry fire, so as to wipe out sparks.

Transboundary is to complement each other, yin and yang to reconcile, dry fire, so as to wipe out sparks.

We want to try new ways of cooperation with areas totally irrelevant.

It can jump away from fixed thinking, not limited to past forms such as walking show or so on.

Category, it can be a book, a taste, a comfortable touch or visual enjoyment.

C.J.YAO works released

I hope to learn a lot of things that I don't understand, such as how to be sensitive to numbers or desire for data. I don't know much about it. I can only learn slowly by learning.

My change in brand management is probably subtle and unconsciously becoming lighter and more flexible.

The key word for next year's brand is "moving".

Zhou Jun Li Yushan (brand PRONOUNCE): the key word for next year's brand is "infinity".

From the beginning of brand creation, they especially like cross-border cooperation, and have collaborated with different artists, different accessories, different music producers, and long-term cooperation with sports brands, such as Nike, have been trying different ways of playing.

As the founder of brand, we hope that we can learn how to operate a brand with the overall view and grasp the details well.

In the process of making brand, every stage is becoming more mature.

Photo source: "time hall Showroom Shanghai" co founder Lin Jian

Compared with last year, our attitude towards brand management has not changed much. We often use the brand's own thinking and creative thinking to tell the story of a brand. It is a continuation process, so there will not be much change in this area, only one layer will develop.

The key word for next year's brand is "infinity".

Liu Xiaolu (brand Deepmoss): do not limit the form of cross-border, as long as enough interesting.

The significance of cross-border is to expand the boundaries of brands and enhance public awareness.

Deepmoss hopes to cross the interesting design with brands that are completely different from their tonality, and believe that there will be unexpected surprises and excitement.

Do not limit the form of cross-border, as long as enough interesting.

Photo source: "time hall Showroom Shanghai" co founder Lin Jian

As the founder of brand, I hope I can skip the designer's background and train my business logic.

This year, we want to achieve higher commercial value in brand management.

Liu Yanjun (brand JUNNE): designers are all emotional, but in the process of entrepreneurship, it is impossible to rely solely on the sensibility of sensibility.

Crossover should be the most effective strategy for designer brand. Each designer has his own aesthetic elements. It is a designer's expectation to pfer or enlarge these elements to all areas of life aesthetics.

I would prefer to combine the elements I am good at with those outside our products, such as cars, shoes, jewelry and so on.

I most hope to learn the thinking and wisdom of management and management. Designers are all sentimental, but in the process of starting a business, it is impossible to rely solely on perceptual aesthetic skills.

JUNNE works released

Our brand is third years this year, and it's a very important year. I think the first three years of an entrepreneur is playing the foundation.

The first year is to solve the problem of positioning. The second year is to solve the problem of survival. In the third year, we must deal with the problems of future survival and future development.

So I am in the third stage this year, and my mindset is from scratch to confidence.

Next year's brand Keywords: "create surprises"