Can "Factory Electric Business" Be Recognized By The Market?

Window displays for factory samples are being displayed.

"Factory electricity" has become the most popular word recently.

The success of NetEase's "strict selection" mode

It proved that it brought not only the NetEase itself.

The effect and high flow of water are also helping some small domestic manufacturers to pform and expand sales channels.

The result of the "strict selection effect" is that the factory electricity supplier has become a new race for many electricity supplier companies to compete for: NetEase in addition to strict selection, koala "factory store", Jingdong launched "Jingdong made in Beijing", and millet has "rice family products".

Then the on-line "Taobao heart election".

Under the impact of this round of manufacturing pformation, Taobao's "Amoy factory" is a new way of thinking.

Unlike the B2C business, it focuses more on B2B, trying to make all factory stores pparent, and the inquiry and purchase of orders are also made public as far as possible.

Although the manufacturing chain is complex and regionally strong, all online standardization is difficult, but this attempt can break the imbalance of production and demand in different factories.

The "Amoy factory" has been established for five years and belongs to the 1688 business unit.

Although the B2B business is the start business of Alibaba, the elders of the B2B division have the industry status of "serving the Iron Army", but since Ali launched Taobao Tmall's comprehensive B2C, B2B has not had much action.

Can Amoy factory be recognized by the market?

According to the world clothing and shoe net, in March 20th, reporters visited several "Amoy factories" in Tongxiang, trying to find out several samples of China's manufacturing upgrading, reflecting the unknown predicament in the process of factory pformation.

"When the list was small, we asked at a store and shop owner of Wangwang."

It's hard to imagine that this is the way a factory sells in the Internet age, but this is indeed the statement of Yu Qun, head of Tongxiang Heng Nu Garments Co., Ltd.

He is good at making Tang suit, brocade and knitted fabric.

The company, founded in 2004, has a small footprint and feels like a small workshop.

But the company has the ability to design and fight money. The next year has 500 thousand -80 capacity, and the pressure is 11 times a year.

Yu said that at the peak, the factory could produce 10 thousand clothes a day.

Scene of clothing workshop

Because of the low foreign trade environment, he started to turn back from foreign trade to domestic trade. In recent years, he has gradually become a custom factory.

At the most brilliant time, the company made custom dress for APEC leaders, and Hangzhou G20 also participated in the production.

The company's employees have also declared the intangible cultural heritage projects of many garments, such as manual buttons and hand acupuncture techniques.

It is such a company that has excellent production capacity, but once it was difficult to open the domestic market, especially the lack of starting points on the docking market, there was no order on the line.

Yu group said that in the past four years, it has been trying to combine with online sales. In order to find reliable partners, the sales team used to go to Taobao Tmall in accordance with category one family to match, and the matching degree was very low.

"When the list is small, we are looking for businesses that are similar to our clothes on Wangwang, and each store asks one after another whether there is any possibility of cooperation."

It is fortunate to have 100 customers who have an intention to make a phone call. Especially the foreign customers often think that the company is a liar and often appears to be blackmail, complain and be labeled.

Later, in order to find suitable buyers, Yu group found that after 9 p.m., it was prime time, because at that time customer service was off duty, and the boss would be a customer service communication order.

When joining the "Amoy factory", the business of Ho's business improved.

Three months ago, a businessman from Fujian came to make an inquiry. The first one wanted to do 50 clothes first and see the result.

Due to the fact that they have never received cross regional lists, the remaining group is extremely cautious.

But after questioning, she found that the factories near Fujian and Guangdong and Guangxi were mostly large factories, such as the small list, there was no factory willing to pick up it.

This mode is called "small single quick return" in the industry.

Although the first single quantity is small, but if the quality is good, can deliver goods on time, and win the trust of customers, it may ushered in the continuous order quantity.

The result of the "return order" is that no matter from design cost, efficiency or operation cycle, it is much faster than the first one.

On the whole, Yu group finds that this "small single quick return" mode may not be less than the original one, but it is a more flexible and viable way to get orders.

After entering the "Amoy factory", Yu group received a total of more than 1700 orders (valued at 110 thousand yuan), followed by 50 thousand yuan and 20 thousand yuan, and the latest order was 3 times.

You know, in traditional trade, it is good to add an order.

The "scouring factory" platform will accurately match Taobao stores and factories through big data, and can cooperate with other factories to achieve complementary advantages. It will separate large bills into small ones, and combine the styles and processes of different factories to form a "joint factory".

The manufacturer like this brings more opportunities.

"Why can't factories go to fashion week?"

Some factories with original and design capabilities have higher requirements for the platform.

In March, knitted sweater processing enterprises tend to be off-season. The processing of ordinary autumn winter clothing starts in the second half of the year, while the workshop of Ollie clothing does not see the off-season.

After the factory capacity is shared, the orders from the factory do not make any difference between the factory season and the peak season.

All kinds of new designs will be driven by the off-season processing. The workers will be kept in the first half of the year and busy in the second half of the year.

Ollie Dress Lady Geng Yazhen is keen on fashion. She is taking every opportunity to expand the online sales channels.

On the one hand, after the online "Amoy factory" began to dock small orders, and at the same time with many designers studio cooperation, research and development design proofing, create some high-end brands.

The women who are working in the dress shop of olive.

Also in 2016, olive began to strengthen the flexible supply chain and picked up 30-50 small bills.

Low volume means higher cost, but Geng Yazhen believes that minimizing customer inventory will help reduce their risk.

This will not matter if the first quantity is small, the subsequent orders will keep up.

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At the same time, the company's leaders and backbone teams also frequently run around the exhibition venues at this time, and analyze the trend of autumn and winter this year.

Geng Yazhen has just returned from the fashion week in Milan. Next she will take her team to Shenzhen, Shanghai fashion week and Beijing May.

Olive became a frequent visitor to fashion week.

Why can't the factory go to the fashion week? We follow the brand of the foundry, which is unthinkable in the traditional processing plant, especially in the big show, the sensitivity to the trend and so on.

To create changes in single knitting yarns, our requirements are also rising. "

Geng Yazhen said.

In the past, olive has done purely foreign trade, but from 2015 to 2016, the order of foreign trade declined sharply, and the era of OEM was gone.

In 2015, olive was still a small workshop in the neighborhood.

Now, in order to improve their competitiveness, they have begun to attach importance to cooperation with designers, hoping to introduce more independent design garments and establish a clothing manufacturing company that can afford flexible supply chains.

Based on this competitiveness, the company has received 110 thousand orders through the Amoy factory last year, and more than 200 thousand orders have been placed so far in 2018.

According to this trend, last year, the sales volume of Ou Li was about 20000000 yuan, and its sales volume is expected to double this year.

Customization will dominate the future manufacturing industry

The platform has caught up with the dividend policy of manufacturing upgrading.

The nineteen report proposes to promote the deep integration of Internet, big data, artificial intelligence and real economy.

The new productive forces bring about new production relations and distribution of productive factors. The state has also promulgated various policies to encourage and support the upgrading of manufacturing industry.

Speaking at the 2017 Internet Commerce Conference, Ma Yun once said, "the manufacturing industry in the future will be C2B, customized according to the needs of consumers.

Customization is expensive today, but if it can not be customized in the future, it will be difficult for enterprises to get up.

Before we said that made in China and made in France, it will be "made in Internet" in the future. It may be made in the United States, manufactured in Germany, assembled in China, and sold all over the world.

I want to help small and medium enterprises, young people and women to achieve global sales, global buying, global payment and global pportation.

In 2017, the scale of manufacturing capacity sharing market was about 412 billion yuan, an increase of about 25% over the previous year, and the number of enterprises providing services through the capacity sharing platform exceeded 200 thousand.

Faced with such a large market, "Amoy factory" is implementing Ma's vision and exploring the landing path.

Yuan Wei, general manager of Amoy factory, said in an interview with reporters that from the factory point of view, the demand for the platform is a new effective business redistribution, which can be summed up in 12 words: "demand clustering, accurate matching, good business priority".

That is, through big data to similar or similar businesses gathered to the corresponding factories to accurately match customers.

At the same time, the "scouring factory" strictly controls the accuracy and refund rate of the delivery period, and regards the manufacturer's performance capability as the assessment standard.

As an example, Yu group should be deducted if the product quality is illegal or delayed.

A store of 60 points, accumulative deducted 24 points, close to the store for a week, and deduct a total of 36 minutes for half a month.

According to the data provided by Amoy factory, there are already 2.7 factories in the "scouring factory", and the number of new factories keeps about 1000 to 2000 per month. Alibaba hopes to build the largest apparel supply chain service platform in China with the help of the natural advantages of the business ecosystem on the platform.

Although the "scouring factory" is incubated on the 1688 platform, it has a direct connection with Tmall Taobao in the Ali system.

According to Yuan Wei, the current profit model of "Amoy factory" is the traditional precision advertising and membership fees, which has not yet considered more profit issues.

From the case of the two factories, we can see that some factories that turn from foreign trade to domestic sales can integrate various design elements and develop larger products.

In the past, when such factories received overseas orders, the quantity of single source was single, and the demand for consumers could not be perceived in time. It was just a traditional manpower intensive factory that made big flow sheets.

But after foreign trade is sold domestically, factories need to introduce more design elements, and their acceptance and perception of design must be pformed into the ability to manufacture products.

Cutting large orders into small orders and creating flexible supply chains also face great challenges.

Other factories are upgrading from OEM to ODM, that is, upgrading from output processing capability to output design capability.

They want recognition from buyers for the first time, and they need more resources and productivity.

The "scouring factory" as a platform, in addition to helping factories expand channels, but also with big data algorithm to achieve precise matching with merchants, and enhance the flexibility of orders, will undoubtedly help further enhance the competitiveness of factories.

More interesting reports, please pay attention to the world clothing shoes and hats net.