What Has Tmall International Done In The Past 4 Years Leading The Import Mode Innovation?

When we put the flag of Tmall brand on the map, we found that every land on the earth was full. "

A Tmall little two regrets.

Nearly 18 thousand overseas brands from 74 countries and regions have been settled, of which 80% brands are the first to enter China.

"The 2018 China International Import Fair has just been written into the government work report. Alibaba is the first to respond to the national import strategy, and it is the benchmark for all enterprises."

On March 21st, at the "Tmall international global import summit" held in Hangzhou, Liu Fu, deputy director of China International Import Expo Bureau, said, "Tmall international has built a free and open global trade platform."

How did Tmall international achieve this?

The answer given by Tmall international is to continuously and effectively lead the consumption demand of trillions, and the two is to help global brands complete the digital pformation step by step in China. The three is to establish a new global trade system with global dominance and global origin traceability.

1, the key to win the global brand in China.

Procter & Gamble has introduced more than 20 brands into China for 30 years, and has entered more than ten brands in the 1 years of Tmall international. Unilever's introduction of a new category through traditional import channels often takes 3 years, and only 1 months through Tmall international introduction.

Costco, the largest supermarket giant in the United States, has been hovering in the Chinese market for 15 years. In the past 3 years, it has rapidly opened Tmall international flagship store and Tmall flagship store, and will soon set up the first line store in China with the new retail scheme.

For these retail giants and overseas brands, the biggest cost to enter China is "time", and Tmall international has become the first fast track for global brands to enter China.

"In the past four years, Tmall international has helped thousands of global brands successfully enter China in the past 0 years, and successfully achieved the landing from 0 to 1 in the Chinese market. Next, it will enter the stage of cooperation between 1 and 10 of the new global retail channel."

Liu Peng, general manager of Tmall international, said: "global brands have successfully completed the trilogy of road overtaking in China: brand innovation, organizational innovation and mode innovation."

"The new retail represented by Ali is the largest and the most advanced in China's global digital revolution."

L'OREAL CEO said, "this has also become the key to win the L'OREAL giants in China."

New retail is not just a big game that the world can play.

In the past 2017, the Spanish cosmetics brand represented by Isdin successfully incubated the import of "ampoule" by Tmall international, and triggered the imitation of L'OREAL, Estee Lauder, Lancome and other pnational cosmetic brands, and launched the series of "ampoules".

"Global niche brands are targeting young Chinese people. Tmall international continues to innovate and become popular. In the future Tmall international will focus on developing and incubating more" invisible champions "in the import market segments, and continuing to incubate 100 global listed companies to help more SMEs in the world find spring in the Chinese market.

Tmall international general manager, Owen said.

2, global origin traceability: another heavy device of Tmall international.

At 4 o'clock in the morning, fresh milk just squeezed from the New Zealand ranch quickly completed pasteurization and canning. Then on the second day of the evening, the finished milk was sent to the Shanghai Pudong International Airport by direct flight.

After landing on the third day of the Beijing time and completing the customs clearance directly in Shanghai, Tmall international immediately went to the world. It only takes 72 hours to lock the door fresh.

In the future, the case of New Zealand's pasteurized milk entering the Chinese market will become the norm.

The six global sourcing centers of Tmall international plan will solve the cross-border problems such as direct sourcing, traceability, customs clearance and so on.

As the pioneer of global traceability innovation mode and the largest cross-border import e-commerce platform in the world, Tmall international holds the largest cross-border electricity supplier wind control data so far, and continues to promote the gradual realization of the whole platform logistics full link traceability.

New Zealand Prime Minister Bill English commented: "Alibaba, known for its innovative technology, will lead the world in food safety traceability."

In March 2017, Alibaba and PWC, New Zealand Post, Australia Post, Australia, Jiabao and Fonterra and other New Zealand partners signed the global mutual trust framework cooperation agreement on cross border food traceability. They announced that they would apply innovative technologies such as "block chain" to promote a pparent and traceable cross border food supply chain between China and Australia.

3, the two platform superposition, global brand development

"Alibaba upgraded its strategy of importing large imports and set up the world's six largest sourcing center.

Tmall international will also link up Tmall supermarkets, retail outlets, box horses, and RT mart to build up several columns to help global businesses continue to base themselves on Tmall and win the world.

At the Tmall international global import summit, Tmall president Jingjie announced that "this is not only a real-time response to the national import strategy, but also a satisfaction to the global brand and the pursuit of a better life in China's billion class consumption."

In January 31st, Tmall International announced that the first line of the cross-border bonded line has successfully completed the test. It is accelerating the process of landing the new cross-border retail mode. In the future, it will speed up the opening of the core business circle in Hangzhou, Ningbo, Shenzhen, Guangzhou and other cross border pilot cities, and form a new cross border retail mode with online and offline integration.

"On this platform, hundreds of millions of consumers can buy the whole world, and Chinese enterprises can sell the whole world."

Liu Fu, deputy director of China International Import Expo Bureau, said, "Tmall International hopes to work closely with the China International Import fair to make global brands and Chinese small businesses able to achieve greater development in the Chinese market with the superposition effect of the two platforms of Tmall international and China Import Expo".