Jinjiang Chen Dai More Than 200 Shoe Material Business Will Embrace The Group To Seek New And Change!

World clothing shoes and hats January 22nd, in Jinjiang, China Shoes City, Jinjiang Chen Dai town shoe materials association was officially established.

After 10 years, Chen Dai town finally produced a brand-new shoe material chamber of Commerce.

Calls for the establishment of shoe materials associations are available every year.

Previously, Chen Dai town had established the first shoe material guild organization, but for various reasons, it has not been changed for a variety of reasons, nor has it carried out any activities.

Why is Chen Dai shoe material industry, which has developed for 30 years this year, once again set up its own chamber of Commerce?

Recently, reporters from hai DU made an exclusive interview with Ding Heming, general manager of Jinjiang Chen Dai town shoe material chamber of Commerce and general manager of Jinjiang trading company.

"Only when we go out, we can develop a new situation for Chen Tai shoe material and find a new way out for the shoe industry of Chen Tai," Ding Heming said.

During the interview, shoe manufacturers of the shoe materials Association of Chen Dai town of Jinjiang also gave the same answer: the time is different, it is time for the shoe makers to hold together.

That's right! Based on the shoe material industry, which was born in the footwear industry of Jinjiang, after 30 years of development, the original strong acquaintance economic market is being broken by the open national and global market. The Jinjiang shoe enterprises everywhere have also experienced the shuffle of the big wave in recent years.

A brand new shoe material market, Jinjiang international shoe spinning City officially set sail, but also provided a new opportunity for Chen Dai shoe manufacturers to go out together.

More than 200 members are enough to make a pair of shoes!

During the interview, no one can tell the hai DU journalist exactly what the output value of shoe material industry in Jinjiang Chen Dai town is.

But the pcript in front of me seems to be able to explain everything.

"There are more than 3000 large and small shoe sizes in the whole Chai Tai."

Ding Heming said, no matter at home or abroad, when it comes to making shoes to buy materials, experts know that it is good to come to Chen Dai.

Chen Dai town's shoemaking industry chain is very perfect, the emergence of new shoe-making technology and new materials will soon find corresponding enterprises in Chen Dai.

It is reported that

The shoe and shoe chamber has 229 members, from leather, cloth, buttons and ribbon.

Glue and so on, almost covered every link of shoemaking industry chain.

"Several members of our chamber of Commerce will be able to produce a pair of shoes together. Our shoe and shoe chambers will not only involve a wide range of industries, but also members from all corners of the country. A group of young and powerful members with integrity and integrity will join the shoes and chamber of Commerce in this big family, which will bring strong vitality and vitality to the future development of the shoe material chamber of Commerce."

Ding Heming said.

Ding Heming, chairman of shoe materials Association of Jinjiang Chen Dai Town, general manager of Jinjiang Trading Co., Ltd. (left) took the plaque from the leadership.

Dilemma: Jinjiang shoe enterprises shuffle the pformation of the industry chain

There is no denying the fact that in recent years, the footwear industry in Jinjiang has experienced all the previous major reshuffle.

The shoe factory that had sprouted everywhere has become a thing of the past.

Big shoe companies such as Anta and XTEP continue to expand, but small and medium-sized shoe factories are beginning to disappear.

Jinjiang system

The shoe material industry with the same root is also experiencing pains.

"Most of Chen Dai's local shoe makers still supply local shoe factories, which account for about 75% of the market share."

Ding Heming said that in recent years, although some shoe manufacturers have gradually extended to the market outside the province, and even some large scale shoe materials enterprises have begun exhibiting abroad, they are going out in the form of a single enterprise, relying more on their own businesses.

Unlike Zhejiang merchants, Jinjiang entrepreneurs have been rushing ahead with the spirit of daring and daring to forge ahead, and they have also formed a "self governed" situation.

This lack of embrace environment has also had a negative impact on Chen Dai shoe material industry.

For example, the phenomenon of product homogenization is serious; information sharing is insufficient, and the capital chain problem of downstream shoe factories can not be quickly pmitted among peers, resulting in greater arrears.

These negative phenomena make many shoe materials colleagues feel bitter.

Therefore, in recent years, the establishment of a coordinating shoe shoe chamber of Commerce has become a consensus.

Chen Dai shoes into new ideas, new models, new marketing.

How to break the current situation? "Now the times have changed, shoe materials enterprises can only open up a new situation."

Ding Heming said.

For example, the new shoe producing areas that are constantly emerging in China, Chen Dai shoe materials merchants can join together to fight the market.

The export orders that have been controlled by trade companies and middlemen also need to go together with the shoe makers to participate in exhibitions and orders.

"Some shoe manufacturers who have export experience and export customers can also share information and resources with members of the chamber of Commerce, and jointly open the market."

Ding Heming said.

And the non-standard operation in shoe material industry can also be perfected under the coordination of chambers of Commerce.

Chen Di Town, whose average age is between 40 and 50 years old.

The chamber of commerce is trying to open up a new situation.

Although there are still many difficulties before the chamber of Commerce, such as the lack of professional foreign trade talents and marketing teams.

Ding Heming said, "we must open up new thinking, new models, new marketing, and meet the needs of the market, so as to open up a new prospect for the shoe material industry of Chen Dai."

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