CHIC IMPULSES SHOWROOM Brand Preview Tide Faction Life Chapter

In youth, there is no limit.

We can choose ancient spirits, choose elegant and elegant, and choose a simple and stereoscopic way.

In the face of all choices, we can accept, or even continue to try.

Tide school life is such a young state, an unconventional pursuit.

CHIC2018 (spring) design power exhibition area, some designers with unique aesthetics, the "Tide faction life" spirit of concrete, let's come to further understand them!

Hua Hua Village KUANGHUACUN

KUANGHUACUN is a warm heart design brand that grows in Xiamen. Its original intention is to be a brave and simple child in the world.

"Kuang" means hitting and meeting. "Flower" Hua symbolizes youthful vigor and beautiful things. "Village" Cun is a gathering place for gathering inspiration and creating creativity.

The black cat image "Mai Annai" is the soul of the flower spirit. It represents a kind of pursuit of a unique and firm attitude.

Hua Hua Village focuses on all kinds of daily collocation accessories. It mainly includes bags, all kinds of functional articles that are easy to use, including hat, scarf, gloves and other accessories. It creates a unique street fashion product with interest, simplicity, movement and sweetness.

/ designer introduction /

Hhuiiikun, Capricorn in 87, graduated from Fuzhou University's Xiamen technology Academy of Fine Arts's visual communication specialty, Fujian Normal University, art and design major. There is only one yearning for life: to be different from ourselves and create something different; pure mind and kindness.

/ CHIC dialogue /

Booth No. N-X098

Q: what is the original intention of Hua Hua village?

A: it is a lucky thing to create a brand from a dream, a dream and achieve it. It is a lucky thing to create something with your own knowledge and ability, share something that you create with your heart, and get others' praise, encouragement and support. This is a process of gaining inner strength, and the seeds of happiness germinate in the heart.

Q: what are the design ideas or sources of inspiration for the new product?

A: the new theme series is called "cure all diseases".

After all, we are mortals, one thousand years, and hard work is a good medicine, get everything you want, cure all diseases, cure both inside and outside.

Each style in the series has its own characteristics, materials, structure, functions, combined with the current pop show oriented fashion to create a unique brand design.

Q: what are your business needs and expectations of this CHIC?

A: this exhibition will hopefully bring more possibilities on the brand development path, attract more business partners through the exhibition, share the special design with more customers. Besides, we hope that there will be some cross-border cooperation, and we will also recruit designers.

Q: what do you think of cross border fashion art?

A: pboundary is an expansion of capabilities, a challenge to the world, and a process of mining unlimited possibilities.

WOW-IN wow indole

WOW-IN was founded in 1999, is a design, production and sale of a bag enterprise, the product uses flexible fabric, because the ductility, high flexibility can make creativity more arbitrary, and its connotation is based on the understanding of the essence of life.

We can't get away from everyday life but we can't touch it. It's soft. Or we need life to be soft. Over the past more than 10 years, WOW-IN has always insisted on being soft in the public.

WOW-IN wow Name: WOW- is incredible, IN- is never behind.

WOW-IN wow design is based on structural aesthetics and data analysis to achieve product functions.

With the designer's reversible thinking, the product is deconstructed and reorganized to achieve continuity. It expresses the designer's understanding of beauty and practicality, plain, intimate, and not vulgar, which sets off the original and potential charm of the bearer.

/ designer introduction /

Liu Shengyi, wow Indo is in charge.

There is unique insight into the changes and proportions of geometry.

Because of its skipping thinking and stubborn character, it can make use of existing resources to achieve the ultimate goal in design.

In the design process, Liu Shengyi can deconstruct and plate the objects that come into contact with his works, focusing on each creation is Liu Shengyi's attitude and focuses on the core of the brand.

/ CHIC dialogue /

Interlocutor WOW-IN

Q: what are the brand characteristics of wow? What kind of consumer groups are suitable for clothing? What are the recommended wear occasions?

A: brand characteristics are the soft bags of architectural aesthetics with the characteristics of freedom and flexibility. The choice of flexible material is beneficial to the realization of the expression and manipulation of structure. DART, commonly used in clothing, is used in the manufacture of bags, and the amount of space is pinched by folding corners to form a three-dimensional storage space. The sense of level and proportion of the structure is made to make the package geometry strong. The consumption group is a consumer group that only meets the needs of quality, brand demand, quality, design and personalized lifestyle needs.

The proposed dressing occasions are suitable for mix and match except any special occasions.

Expressing self emotion and self aesthetic attitude.

Q: what are your business needs and expectations of this CHIC?

A: we hope to increase the national layout of the WOW-IN store, the integration store cooperation and the fixed order.

Q: Wow also participated in other fashion activities? What's the difference between them and CHIC?

A: after attending the international fashion week in Beijing and SHOWROOM in Shanghai fashion week, the demand for Beijing is different. The fashion week in Beijing is mainly promoted by industry and media. Shanghai's docking is mainly based on buyer's shop orders. CHIC is a wider channel demand, such as joining, shopping malls docking, integration, and online channel expansion.

Q: what is the development plan of wow in the past 5-10 years?

In A:2-5 years, the designer brand of China's original design output (wouinda) has entered various channels of international retailing, and has gained the height of international industry.

L 'AETELIER CAESARS

CAESARS diffusion has been established for 31 years, and its original core business is to create and develop gifts and accessories based on different brands of DNA and some marketing activities.

In 2015, Celine held a meeting with G seully Cohen, founder and designer of My seully brand.

Due to common ideas, the same aesthetic style collide.

Because of the expertise and expertise of CAESARS diffusion in accessories and bags, they founded the L 'AETELIER CAESARS brand in 2016.

/ designer introduction /

Ad e La de Salvi and Geraldine Cohen are two designers from Paris.

She graduated from the famous European Design Institute ISEM Institut Sup rieur rieur Europ en de la Mode, served as the chief designer of the French brand KAHEN, the chief designer of the French brand Petit Petit, and the founder of Paris high-end brand.

/ CHIC dialogue /

Interlocutor L AETELIER CAESARS

Booth No. N-X076

What is the original intention of Q:L 'AETELIER CAESARS?

A: two years ago, we had a bag. The type of bag we wanted was very hard to find in the market, so we decided to create it ourselves.

It is to make a very unique bag brand and integrate into many high-end design elements. At the same time, we use the eye-catching color and smart decoration, material mix and fun, and make fun of our unique shape, so that people can see the bright package clearly before they see it.

At the same time, the price can be acceptable to all.

We hope that all the people who love fashion and love life will like our brand, so the design concept is also based on optimistic and positive fashion spirit, and integrate into the classic French style.

Q: what are your business needs and expectations of this CHIC?

A: our expectation for the future is to expand our brand in a more sustainable and sustainable way.

In addition to France and Europe, we also began to try the Chinese market at the end of 2016.

After initial attempts, the results are quite good, so now we have begun a further plan: to cooperate with China's general agents to further develop the brand so that our brand can go deeper into the Chinese market in China.

Q: what are your advantages over other brands?

A: our advantage lies in our design and high performance price ratio.

Every season, our designers create new original designs. Each season has completely different color matching and changing shapes.

And the price is very approachable, so that all girls who like fashion can buy our bags without hesitation. From the first series, they have been widely praised. They have been on the ELLE, Vogue, Officiel, world 1000, and so on.

And then start selling at Spring Department stores in Paris and several airport boutiques in Paris.

Q: what are the existing sales channels?

A: at the beginning of this year we tried to cooperate with China's e-commerce and collection stores, and the response was very good.

For example, in the vip.com only product luxury plate, our last spring and summer products are sold at full price without discount, but there are many kinds of goods missing on the line, and also replenishment many times until now.

Therefore, we are also very confident to further expand the Chinese market, and look for some strategic partners to carry out long-term cooperation.