China'S New Retail Speed Is Expected To Become Another National Card.

A few days ago, the State Council held a symposium on the government work report (Draft). CEO, a new guinea pig, attended the forum as a representative of the new retail industry.

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The plan has become an important reference and development direction for the national consumer economy decision making.

According to the world clothing shoes and hats net, in January 23rd, the general office of the State Council stressed in 2018 1 document, "opinions on promoting the coordinated development of e-commerce and express logistics".

With the characteristics of all channels, multi platforms, online and offline integration, we need to build a express logistics service system suitable for the development of e-commerce.

As a new retailer to rebuild the infrastructure of "people's freight yard", the business and logistics industry in the Alibaba ecosystem has coordinated and promoted each other, and has realized the deep integration of online and offline, resulting in a minute to calculate logistics distribution speed.

30 minutes from box horse, 29 minutes to Tmall, 1 hours to Tmall supermarket and 2 hours to Tmall flagship store. New retail outlets are now fully activated.

According to the Alibaba's logistics platform rookie network, minute distribution from the fresh category starts, then will spread to Tmall's entire category of commodities, "online shopping mall downstairs delivery" will become the norm, the consumer experience far exceeds the traditional logistics warehouse mode.

China's new retail speed is expected to become another national card.

The new retail speed has evolved from day to minute.

In the early days of Ali's new retail business, China's logistics mode was mainly based on express delivery and warehousing.

With the input of technology and the synergy of the industry, the speed of express delivery and the speed of warehouse distribution have already taken the lead in the world.

Take express delivery as an example, the average delivery time of parcels continues to shorten under the rookie's global network construction and technology empowerment.

In the past 2017 Tmall double 11, although the package increased by nearly 3 over the same period last year, but the 100 million parcel delivery time has been reduced by 0.7 days, which is a world wonder.

In 2016, rookie led to establish a high quality logistics and distribution alliance, put the goods to the nearest warehouse center to carry out regional distribution, and the logistics entered the "day of day".

At present, the service has covered more than 1000 districts and counties of the country.

Because of the industry foundation that is leading the world, the integration of online and offline has started rapidly in the logistics industry after the introduction of the new retail concept.

In 2016, Ali new retail launched the "Project No. 1" box Ma Sheng Sheng, and began to try to use the offline store "store bins" way, to achieve 30 minutes in 3 kilometers, and to establish a small scale super fast logistics for fresh products.

So far, the box has opened 26 stores in 7 cities across the country.

The experiment of self built stores to achieve ultra fast logistics in a small area has been successful. The average time needed for household emergency delivery service is only 18 minutes.

If the box is fresh, Ali is a unique system for new retail hatching, and it is the first business mode of logistics.

So the 1 hours of Tmall supermarket means that instant logistics has its own vitality and has entered Tmall's core business system.

Up to now, Tmall supermarket has announced fresh 1 hours service has entered Beijing, Shanghai, Guangzhou, Shenzhen, Hangzhou, Chengdu, Wuhan, Chongqing, Nanjing and other places.

Tmall supermarket 1 hours is also the distribution of stores, but not self owned stores, but with the convenience stores and express company's outlets, to achieve a new copy of the new retail logistics.

Last week, Tmall and rookie announced that the new retail logistics started at Tmall's flagship store.

Taking Watsons as an example, consumers will receive a push from their nearest Watsons store after placing orders in its Tmall flagship store, then lock in inventory and send it to consumers in 2 hours.

Tmall drinks are also relying on offline stores to achieve 29 minutes of service.

The entry of Tmall flagship store indicates that the new retail speed of Ali starts from vertical hatching and fresh products, and begins to fully access third party businesses and expand to the whole category.

The new retail logistics began to enter the new era of "minute".

At present, the new retail logistics has nearly twenty cities nationwide, covering nearly 100 million people.

They will become the early adopters of the new retail speed.

Smart technology accelerates new retail logistics

The acceleration of new retail logistics is inseparable from the promotion of technology.

As early as 3 years ago, rookie began the pformation of traditional logistics sheet.

Up to now, 9 of the parcels have been separated by intelligent algorithm, and the orders have been generated, and the numbers have been assigned, confirming the pfer process of each level.

These parcels can be quickly identified in the distribution centers, outlets and express stations of express companies, and their efficiency is greatly improved.

The use of big data by Tmall and rookie is also changing the logistics path of goods in the new retail era.

By analyzing massive historical data, the rookie selects the explosive products with high sales volume, and forecasts the sales volume of the explosive products in different cities. The pre built warehouse is differentiated, and the goods are laid out in the warehouse nearest to the consumers. Even during the double 11 period, the parcel can be sent to the offending person quickly.

Wan Lin, President of rookie network, said that data connection is the foundation of new retail speed.

Take Lenovo as an example, through collaboration with rookie, the integration of online and offline has been realized.

In the past, Lenovo's products moved away from the factory and passed through layers of distribution. The brand side did not know the final destination of the goods.

But with the connection of data, every product sold under Lenovo line can correspond to specific stores, and can correspond to specific product identification codes.

It is through online and offline data access, merchants can real-time inventory management at both ends, online orders can also automatically flow to the nearest offline stores, real-time logistics door-to-door delivery, the package will be served as takeaway.

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The new retail minute distribution will extend to the whole category.

With the new retail business coming out of nowhere, the speed of China's logistics at hourly and minute levels is becoming a national card and moving from China to overseas.

Tmall, rookie and New Zealand's dairy industry have achieved a breakthrough in the import of zero B2C for sterilizing milk.

The shelf life of fresh milk has a high demand for logistics aging, and almost all overseas dairy companies and Chinese e-commerce enterprises are deterred.

But with the new retail technology, the fastest milk coming from Tmall's imported buses can reach consumers only in 48 hours.

The speed of overseas consumers buying Chinese goods has also entered the hourly level.

As the rookie overseas warehouse in Russia, Spain, France and other places, the fastest 4 hours can be delivered door-to-door.

The offline layout of Alibaba has also woven a huge commercial network, which has become an important cornerstone of the new retail speed.

It is not hard to imagine that relying on Yintai and other commercial complexes, the online sale of Tmall flagship stores in the future can be shipped from the mall stores in a few minutes. From sunning's tens of thousands of stores in the country, digital home appliances can deliver goods to the doorway for the first time. Through the sales of supermarkets in Sanjiang, baekon and numerous supermarkets, countless commodity can be delivered to consumers' homes like takeaway.

"The pformation of technology to the industry accelerates the qualitative change of the logistics industry. After rewiring, the distribution unit of logistics can evolve from" sky "to" minute ".

In the past, we felt that 211 of the logistics market was already very fast, and now a large number of instant logistics have been generated under the new retail business, all of which are hourly and minute service delivery.

Rookie president Wan Lin said.

Next, Tmall and rookie will rely on partners to deliver the minute service to category, fully activate offline stores, and speed up the new retail business.

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