Michael Kors Enters A New Round Of High Growth Period

With global luxury

The industry is gradually recovering, the us light luxury group.

Or will enter a new round of high growth period.

According to the world clothing and shoe net, as of last Friday, Michael Kors (NYSE:KORS) shares recorded a record high of $66, a record high of 3 years, and a return of $10 billion to market value, which has surpassed the British luxury brand group Burberry (LON:BRBY), which has a market value of 6 billion 800 million pounds (about 9 billion 420 million US dollars).

Since the beginning of the year, the stock price of Michael Kors has risen by about 62%.

Michael Kors share price growth over the past year

In view of the active pformation strategy of Michael Kors group and the concept of sustainable development with the times, Goldman Sachs today raised the group's stock price rating from holding to buying, setting the group's target stock price to US $70 per share.

Some analysts pointed out that from the recent development trend, Michael Kors will achieve a new y performance breakthrough in the next quarter, and Michael Kors will release its third quarter performance report in February 6th.

Thanks to the restructuring and pformation strategy coming into effect, Michael Kors sales increased by 5.4% to 1 billion 150 million US dollars in the second quarter ended September 30, 2017, and net profit was $202 million 900 thousand, ending the downturn in group sales.

Sales of retail channels increased by 8% to $645 million over the same period, and sales of wholesale channels increased by 2.5% to $463 million.

By region, total sales in the Americas increased 0.9% to $751 million 900 thousand compared with the same period last year, and sales in Europe rose 9.2% to 270 million 700 thousand US dollars compared with the same period last year. Sales in Asia have become the largest growth power of the group, up 30.4% to 124 million US dollars compared with the same period last year.

For the third quarter of fiscal year 2018, the Group expects total revenue to be between $1 billion 355 million and $1 billion 385 million, and Jimmy Choo will contribute 105 million to 110 million US dollars.

At present, the Chinese market has become an important object in the development strategy of Michael Kors group.

Group CEO John Idol said earlier in an interview with reporters, "with the expansion of the shop network,

China's regional business is growing strongly and the number of stores is expected to reach 200.

The acceleration of urbanization in China, the acceleration of the growth of the middle class, and the more buying opportunities of young consumers have brought better growth opportunities for brands. "

Michael Kors believes that Chinese young people are more sensitive to fashion and more internationalized than young people in the United States.

In order to catch the young consumers with potential consumption, Michael Kors has been investing heavily in social media.

According to the latest data released by the brand, Michael Kors has more than 38 million fans in social media and ranks second in the L2 digital index report.

At the end of August last year, Michael Kors officially launched the first service WeChat Mini program in the luxury industry in China, further promoting the process of brand digitalization and becoming the luxury brand of the first batch of water testing small programs.

In September 12th of the same year, Michael Kors announced that Yang Mi, the queen of goods, was the first global spokesperson in her history.

According to the latest report released by McKinsey consulting company, the rapid development of light luxury in China is driven by both ends of supply and demand.

From the demand side, young people who are 80 or 90 years old are more familiar with and are more accepting of luxury brands. The Group contributes 18% to 20% of luxury consumption worldwide. As of 2030, they will contribute more than 20% of China's total consumption growth, which is higher than other population age categories.

The report predicts that the sales growth of the entire luxury fashion industry will further increase to 4% in 2018, while the light luxury brand will be one of the main engines.

With the pformation of consumers' demand for quality to more high-end and personalized, China will continue to lead the growth of light luxury market and release great potential.

Analyst Lindsay Drucker believes that Michael Kors's performance in light luxury handbags will gradually improve, and that synergy with the Jimmy Choo acquired last year will accelerate the growth of the group.

At present, the group is actively implementing the plan called "Runway2020".

In the next two years, Michael Kors plans to close 100 to 125 retail stores to enhance its profitability. Meanwhile, the brand will also refurbish some retail stores and enhance training for its employees so that they can provide consumers with more personalized shopping experience.

In terms of products, Michael Kors will add new styles and colors to handbags, enrich product categories, handbags and accessories are still the core departments of the brand, and will bid farewell to animal fur materials before the end of December 2018 to promote sustainable development.

Some analysts point out that the light industry will break out this year, but perhaps it has just begun.

According to a well-informed source in New York's fashion industry, Michael Kors has been trying to imitate Coach to change the group name. However, it is still at the preliminary stage of discussion. Up to now, Michael Kors has not commented on the news of changing the group name.

In November last year, Coach group was renamed Tapestry and Victor Luis, group chief executive, said in a statement that the group's dominance of Coach has changed to become a comprehensive light luxury group with three independent brands, so its original name is no longer applicable.

At present, apart from Coach, the group also owns Stuart Weitzman and two brands of Kate Spade acquired last year.

Since the change of name, Tapestry group's stock price has increased by 13%, and its market value is about 13 billion 500 million dollars at present.

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