Zheng Zhigang'S New Retail Layout Of K11 Is Still Expanding.

According to the world clothing and shoe net, we have invested in last month.

After Moda Operandi, K11 Zheng Zhigang's new retail layout is still expanding.

Zheng Zhigang's hedge fund C Ventures announced two latest investment trends today. One is the digital wardrobe management system Finery, which is endorsed by model Brooklyn Decker and fashion KOL, investor Miroslava Duma, and the other is the online custom watch platform Undone. The two paction terms are not disclosed.

The picture shows the digital wardrobe management system Finery.

The picture shows the watch customization platform Undone.

Like previous investments, Zheng Zhigang's goal is to accelerate the hatching speed of these businesses and bring them closer to the new generation of Chinese consumers.

In an interview with the US daily, he said that with the sharing of the economy, Millennial consumers' demand for digitalization and product customization is increasing.

Only a month ago, Zheng Zhigang led us fashion in 165 million dollars.

Moda Operandi, the paction is also under its name.

Investment and hedge fund C Ventures were launched in October last year.

After the paction is completed, Zheng Zhigang will become a member and executive partner of Moda Operandi board.

Pictured Moda Operandi website screenshots

Zheng Zhigang said in an interview that with the growing influence of the electricity supplier, the demand of the millennial generation is more and more changeable, and the innovative business mode emerges.

Moda Operandi is clearly in line with the new market trend.

However, whether Finary, Undone or Moda Operandi, they are only part of the new life style ecosystem that C Ventures hopes to build in the future.

C Ventures is aiming at the subversive trend of the millennial generation, which is different from the traditional vertical industry. C Ventures is a big ecosystem with sharing, customization, social networking, brand, fashion, creativity, technology and media.

In fact, Zheng Zhigang has recently shown promising prospects for the digital lifestyle platform that may be of interest to the millennial generation, and the ecosystem of C Ventures has begun to take shape. The investment matrix has been continuously strengthened, involving many aspects of life style.

Last October, the online jewellery rental platform Flont completed $5 million seed financing and C Ventures participated.

A few months ago, Zheng Zhigang's K11 and Alibaba led the gourmet lifestyle brand to cook DayDayCook1 million B round of financing daily.

C Ventures has also invested in fashion rental platform Armarium, emerging designer online platform Not Just A Label, fitness brand Bandier, female social media platform Galore, fashion new media Dazed Media and entertainment website Galore.

Earlier this month, Zheng Zhigang also announced that he would invest $10 million in K11 to ObEN, an American Intelligent Company.

Zheng Zhigang believes that these brands have their own unique ideas that can satisfy the interests and needs of the millennial consumers.

At the same time, the premise of C Ventures's investment is to recognize the connectivity among different regions of the world.

He also stressed the interconnection and synergy effect of C Ventures portfolio business, enabling cooperation to further develop.

Zheng Zhigang hopes that the companies that invest can communicate with each other and share resources. The key is to link them up.

C Ventures partners Clive Ng also optimistic about the cross cooperation between brands and even around the world. "C Ventures ecosystem allows fashion, creative media and entertainment brands to work together.

For example, Finery digitized the user's wardrobe, and then provided shopping advice by e-commerce service providers, which provided conditions for cooperation between Finary and Moda Operandi.

These new investments have further proved that we are confident that we will accelerate the development of technology driven subversive development in order to influence the global market. "

There are signs that Zheng Zhigang, the most active Post-80 member of the family, wants to take full responsibility for the 140 billion fortune of the third largest families in Hongkong.

Since April 1, 2015, Zheng Zhigang has been promoted to executive vice chairman and co managing director of New World Development Co. The list of board members provided by the government is only listed under his father Zhengjia Chun.

New World Development Co's high-end life brand K11 shopping center was founded by Zheng Zhigang in 2008.

At present, Zheng Zhigang is listed as a leading company in the New World Department. He is mainly in charge of real estate and department stores, jewelry and other businesses, including new world China real estate, New World Department Store China, Zhou Dafu and executive director of international entertainment, and Giordano's non-executive director.

But apparently, the young businessman seems to have more insight into the innovative business model than the traditional retail of family assets.

In terms of physical retailing, K11, a pioneering combination of art and commerce, proves that its latest investment in a series of digital platforms is a further exploration of new retail.

Whether it's fashion new retailing, or diet, fitness, technology, C Ventures has been expanding in the field of millennial interest.

Some analysts believe that Zheng Zhigang's investment behavior is largely based on his personal interest in culture and technology, but on the other hand, it is driven by consumers' interests and needs, so that he can choose those companies that are technology driven and forward-looking.

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