Appreciation Of The Charm Of Music, New Year, Auspicious And Auspicious, 2018, Thank You For Your Appreciation.

On December 24th, Long Qingxiang thanked his client for his 2018 New Year's celebration in Beijing.

With music as a link and culture as energy, 100 years old advanced customization.

Long Qingxiang once again gathered with the national high-end customers to gather the National Grand Theater, tasting Ya Le, Qi Xiangrui.

Chinese and western music, shocking audio-visual experience, and Long Qingxiang

In one continuous line, Long Qingxiang's centenary ingenuity and the creativity of the times are further pmitted.

Across time and space

The capital of the winter is cold, and the National Grand Theater on December 24th is warm and harmonious.

Long Qingxiang VIP guests from all over the country gathered here for fifth years of music covenant.

If there is a "language", it can cross space, let the people of the world can understand, can cross the time, and the ancient and modern dialogues, that is music.

In the past five years, music has become an effective way of communication between Long Qingxiang and customers. With the inclusiveness and sensibility of music, it has effectively shortened the emotional communication with customers and resonated.

Music is the art of emotion. Any song or music is an emotional product of the artist, or lively, gentle or solemn, so that people are influenced by the beauty and the melting of sentiment.

This time, Long Qingxiang once again took advantage of the concert to combine the cultural heritage of the brand with the elegant Chinese and foreign music, to offer the art feast to the audience with the gratitude of the customers, and also to convey the spirit of the craftsman who pursued the brand to the consumer.

Just like Beijing Long Qingxiang

Li Yanyan, President of the limited company, said: "Longqing wishes to have a dedication to art, a focus on private customization, bringing a broader pattern and inspiration to life."

In the coming 2018, the World Classical Opera Concert of the National Grand Theatre has been given to the old people to celebrate the new year with a full sense of ritual.

Mountains and rivers meet friends

At the event, Long Qingxiang showed us another one.

How to use music emotion to arouse soul resonance.

From the traditional culture of "Mulan", the high spirited "Red Army is not afraid of expedition difficult", and then to the strong Western color of "Carmen"...

The classical music is in the highest Hall of the Chinese national performing arts. Every note is like every footstep that Long Qingxiang has set foot in a hundred years. He opened the thick historical gate and told the audience the custom of ingenuity and fashion.

"Listening to the whole concert, I feel very excited and I have met many like-minded friends."

As a VIP customer of Longqing Xiang for many years, Mr. Gao said after concerts that the opening of the new year together with Long Qingxiang by way of concerts has become a tacit understanding and a "Hope" for every year. He has also felt the originality and intention of Long Qingxiang brand through music.

In fact, this is precisely the traditional Chinese culture valued in the mountains and rivers, as a time-honored brand, Long Qingxiang used his own way of interpretation of "inheriting the right way, innovative and well".

At the scene, Long Qingxiang set up a handicraft display area with ingenuity. The craftsmen cut and sewed on the spot, and the guests felt the temperature customization.

For this event, Ms. Zhang Jian, Secretary General of the China Federation of trade unions' time honored brand Committee, said that the inheritance of the time-honored brand is a cultural heritage. Long Qingxiang has taken a new step in the combination of traditional culture and fashion, and has played a vital role in cultural guidance.

It is worth mentioning that Long Qingxiang's traditional Western-style clothes making skills were awarded the "east district level Intangible Cultural Heritage Representative project" in Beijing.

For all of Long Qingxiang's initiatives, Yang Jianye, director of the office of the Dongcheng District intangible cultural heritage protection center, said that the inheritance of traditional crafts must go into life, especially the life of modern people. Long Qingxiang conveys the culture behind the brand with Chinese and western music, creating a new attempt and new exploration for heritage and innovation of heritage.

Ingenuity creates future

In recent years, the way of Pan entertainment marketing, which takes music as the breakthrough point, has been overwhelming.

From Long Qingxiang's success in music feedback to customers, it is easy to see that music crossover and experience marketing are part of a brand management strategy, which needs careful production and long-term use rather than a spur of the moment.

In Long Qingxiang's view, he did not blindly pursue instant results. Instead, he started to resonate with consumers and set up ties as a starting point to shape consumer's recognition and loyalty to the brand.

And such a concept is also in line with the way of Long Qingxiang's development over the years.

"Do not pursue full load operation, and deliberate on every dress calmly."

Such a concept has supported Longqing's brand character and character that is steady and pragmatic, and does not drift with the tide.

In Long Qingxiang, a suit needs to be selected, set, volume, cut, make, try, modify, pick up and so on. Only a suit can be completed by 406 stitching processes and more than 10 thousand stitches. As for art, carving every garment will become the quality and taste of Long Qingxiang.

After years of independent innovation and rapid development, Long Qingxiang has opened more than 100 direct stores and opened flagship stores throughout the country, and has established a perfect customized system. It has become the first choice of all kinds of elite brands to attend important meetings, new weddings and various important events.

A set of longqingxiang wedding dress and banquet dress witness the most important moment for young people.

New product launches held around the country have also won praise from all age groups and Chinese and foreign customers.

It is noteworthy that, on the basis of many years of product development process, Long Qingxiang will make more innovative extensions to women's wear series in 2018.

At the same time, Long Qingxiang caught the trend of "fashion, youth and individuation" in a timely fashion and actively embraced the change of the times.

It is based on continuous innovation that a brand continues to this day.

More than 100 years of history represent more profound cultural details of the brand. It will screen and deepen the current elements and integrate them into their own cultural system and present them to customers.

Lingering sound, three days without end.

The concert curtain has fallen, but Long Qingxiang inherited the ancient and modern, integrated Chinese and Western hundred years of ingenuity, will start again, to bring more diversified, high-end, fashionable quality life for more consumers.