Ali Research Institute President Gao Hongbing: 2018 New Retail Three Trends

Gao Hongbing, Dean of Ali Research Institute

Gao Hongbing, vice president of Alibaba group and President of Ali Research Institute, 2018

There are three major trends: 1) the new retail promotes the upgrading of the store experience; 2) the new retail service providers will emerge in large numbers; 3) the degree of digitalization will penetrate into the upstream industry, and big data will push the structural reform of the supply side.

According to the world clothing and shoe net, in December 12th, at the WISE2017 new retail summit hosted by 36 krypton retail insider, Gao Hongbing said that new retail has become an accelerator of China's digital economy.

In the past 2017, the whole retail industry embraced technology and built new retail businesses with new business models, becoming the main weathervane.

He said that the era of consumer escalation has arrived.

Major changes will also take place. Therefore, new retail is not clear about new retail. We must put it in a larger space and talk with other elements around it.

Gao Hongbing also made a detailed analysis of the three trends of new retail sales in 2018.

He said that today we should look at the future from these perspectives.

Trend 1: new retail promotes shop experience upgrading

Online and offline further open up, the digital world and the physical world into the same world, and become a new direction for the development of the new retail industry.

In 2018, more retail enterprises will shape their scenes. Consumers in these scenes are not simply buying, but also pmitting feelings and values between people.

The pformation of retail industry into a new way of life has become the carrier of exchange of value proposition, which will become an important trend in the development of retail industry.

Behind this trend, the demand for fragmentation, especially after 95 young people, will be reintegrated with various keywords and tags, such as Starbucks full sensory experience store.

"Fun experience" no supermarket, box horse F2 convenience store, will further generate new retail species.

Trend two: new retail services are springing up.

In the past, we thought that retail sales were only a matter of stores. In fact, the new service providers promoted the upgrading of stores in a higher dimension and further extended the definition of retail sales.

We find that a large number of new service providers are facing the retail service and naturally integrate the innovation of the retail industry and service industry.

All kinds of live broadcasting, new content services, new store business services, shops are innovating; new integrated supply chain service providers; and so on.

As the market focus shifts from manufacturers to retailers, and then to consumers, the consumer center comes, and whoever is close to consumers is the winner.

Today's manufacturers must skip retailers' direct attention to consumers.

Therefore, new species and new service providers will emerge in large numbers in 2018.

Market opportunities no longer belong to the middle dealers, but to serve the retail industry, to aggregate consumer demand, to shape new roles, and to provide new business models.

This will become the direction of innovation in 2018.

Trend three: the degree of digital penetration into the upstream industry, big data to promote structural reform of the supply side.

The degree of digitalization is further shifted from consumers to retailers, and finally to upstream brand manufacturers, that is, the Internet of retail industry is further turning to industrial Internet.

Industrial Internet is no longer made in China or made in the United States, but rather made by Internet. (Note: Ma Yun's made in Internet in the 2017 World Conference) becomes a real manufacturing.

The manufacturing is based on the new business infrastructure and consumer demand, using data insight to redefine the manufacturing industry.

The entire supply chain system will change.

Consumers have better experience at this end, they need to buy it well, supply chain is fast and product brand is better.

Next is not industrial 4 simply industrial Internet, but around the consumer centric driven Internet.

The matching of manufacturing industry based on supply and demand will become the future direction of manufacturing industry.

How to link demand with supply side reform? Enterprise's production capacity, product creation and brand design must be carried out around consumers.

New retail promotes the upgrading of store experience; new retail service providers will emerge in large numbers; digitalization will penetrate into the upstream industry, and big data will push the structural reform of supply side.

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