Vetements Will Host Fashion Show

In the event of a fashion show, Vetements Some are "arbitrary" or swaying.

According to the world clothing and shoe net, Vetements is scheduled for next January 19th, that is, Paris. Men's wear Cycle to brand 2018 autumn series fashion show. Details such as time and place of the show have yet to be determined. Vetements also refused to disclose the reasons for the change. Some people in the industry believe that this is from the source. Designer And CEO's creative thinking. It is reported that the schedule for Paris men's wear week is scheduled for January 17th to 21.

Many people were surprised by the news.

Last year, Vetements once announced the change of the fashion show schedule to the advanced customization week, becoming a visiting member of Chambre Syndicale de la. This allows American brands Proenza Schouler and Rodarte to follow suit.

In June of this year, Vetements announced that it would no longer hold a solid fashion show. Its spring and summer series in 2018 was shown through showroom. The brand CEO Gurum Gvasalia said at the time, in view of the overflow of fashion show, the fashion show under the fast-paced fashion became more and more repetitive for designers, and it took a lot of energy to organize a fashion show. Vetements decided to cancel the fashion show, only to do it again when needed, which would bring more surprises to people.

Gurum Gvasalia has exposed the industrial ills of the fashion show. He thinks that buyers and journalists seem to be tired of the fashion shows and fashion week, the long trip that they can't stop, and the months they left their families. "Today's fashion show has nothing to do with clothes. Most of the fashion shows are not even produced. Fashion shows are just selling dreams. The purpose is to let consumers go to duty-free shops to buy luxury brands of perfume and wallets."

The picture shows Vetements's flash store opened in Hongkong last month.

He believes that unlike other fashion brands that sell ideal life, Vetements sells real products. Because the significance of fashion shows has been biased now, for Vetements, brand can not continue to be part of this meaningless system, and hopes to focus on practical clothing and products.

Vetements was founded in Paris in 2014, and became the heresy of the traditional fashion system at the beginning of its brand launch. Whether from the fashion itself's structuralism and anti trend, or from the employment of vegetarian models, choose the unconventional display site, Vetements gradually breaks the fashion season.

It is worth noting that as early as June this year, when Vetements announced its abandonment of the fashion show, there was analysis and prediction that the move would not last long. In the current market, fashion show is still an important window for brand promotion. Without this window, Vetements will lose many opportunities for exposure.

In fact, although Vetements has always been rebellious towards the traditional fashion system, the brand has been keen on "show" at one time. Whether it's in Chinese restaurants, churches, striptease clubs, department stores and Pompidou centers, or to lead the trend of Vetements models, it takes a lot of thought in the form of shows.

Vetements has been established for 3 years, and the brand's once rebellious attitude has affected the entire fashion industry and become a trend everywhere. There are people in the industry who predict that when a rebellion becomes normal, such rebellion may not be enough for a long time, so Vetements has to start to feel alert.

Up to now, Vetements has not responded to the decision to re launch the fashion show.

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