The Strategic Investment Designer Of Bai Bao Long, The Clothing Business Platform "Winking Net".

Independent designer clothing vertical e-commerce platform "wink net" announced the strategic investment of 6 million yuan, the investor is listed company Guangdong.

Limited by Share Ltd has won 10% stake in winking technology company.

The wink net was established in July 2014, and won millions of dollars in Angel round financing in February 2015. In May 2016, it won 10 million yuan Pre-A round of financing of Ji'nan Hua Ke venture, and completed the 15 million yuan A financing of Hua Yao capital in September 2016.

According to the world clothing and shoe net, the strategic investment funds will be used for market promotion and technology upgrading.

The peculiarities of blinking nets are that their business models are mainly D2C (Designer-to-Customer), and the platform is signed by third parties.

Designers and their brands provide independent C designers with finished designer clothing and private custom garments, which omits the dealer's links.

The wink app set up independence.

Finished clothing and private tailored clothing; "born I cut" app is a hand-painted electronic version of clothing designers, mature and comprehensive template drawing even clothing amateurs can easily handle, from concept to shape, to complete their own design ideas.

At the same time, blink net has three offline experience stores in Beijing. On the one hand, it can complete the line to the online diversion, and on the other hand, users who want to try on the experience can also realize the offline experience.

For C end users, blink net provides a clothing category selection between Taobao and first-line clothing brands.

Yang Ying, founder and CEO of winking network, said that the initial creation of blinking net is seeing the potential market for the upgrading of user needs. After 90 and 00, the main consumer groups are growing. Their pursuit is independence, personality and self expression, while in foreign countries, independent designer products are becoming more and more popular.

She judged, "maybe the clothing is red sea, but the independent designer brand is blue ocean."

For designers, channels and supply chains are two major difficulties.

The blink net creates a scale effect and reduces costs by creating upstream and downstream resources for designer's original brand, establishing vertical e-commerce channels and brand awareness, attracting customers who prefer original clothing with more styles and lower prices.

Yang Ying revealed that although there are thousands of clothes in price in the blink of an eye, more emphasis is placed on price performance. Most clothing prices are between 200 yuan -800 yuan.

She disclosed that at present, there are 500 signing designers and 50 thousand registered designers in the blink net, SKU is 50 thousand, the number of users is over 1 million, the monthly living is 1 million 500 thousand, the monthly GMV is about 5 million yuan, and the passenger price is between 400 yuan and -500 yuan.

As the investor, the company has developed into the only one in China, which is mainly based on garment design. Its market value is nearly 8 billion.

According to the third quarter report released in 2017, the revenue of the company was 206 million yuan, an increase of 65.31% over the same period last year.

In 2016, the annual sales revenue reached 656 million yuan, and net profit was 127 million yuan.

The investment of Guang Bao Long has further strengthened the strength of winking network supply chain.

More interesting reports, please pay attention to the world clothing shoes and hats net.