Mass Merchants Jointly Create Taobao Double 12 Feast

According to the world clothing shoes and hats net,

Coming! Taobao double 12 opened in 2017.

A huge feast of creative businesses, massive graphics, videos, live broadcast and other content will create a variety of Taobao dreams.

Tang Shuang, head of Taobao double 12 activities, said double 12 is an eye opening feast. Our goal is to let everyone find fun and have fun.

"Taobao's massive featured businesses and high quality creative people will be able to make the best use of double 12, so that users can fully enjoy the pleasure of discovery. In addition to buying the goods they need for their lives, they can also find the love in their hearts."

From finding what you want, to finding what you want.

In recent years, people's way of visiting Taobao has undergone tremendous changes.

First, buyers rely on search and manual recommendation to find targets. Later, intelligent algorithm recommends helping people find their own good intentions.

Now, on mobile phone Taobao, more and more people are visiting the mini panning, watching live broadcast, and brushing Taobao headlines to kill time.

This means that in the first two stages,

It's all about meeting the needs of life. Now, interest is playing an increasing part in the driving force of placing orders.

This means that shopping is not just to meet everyday needs, but people are beginning to really consume to satisfy their preferences.

According to Maslow's hierarchy of needs, the purpose of consumption at this stage is no longer just to satisfy basic physiological and security needs, but to seek emotional attribution and even self actualization.

In the Tang and Song Dynasties, Taobao should help users find themselves to create demand at this stage, and the double 12 is a discovery journey based on this goal.

"Double 12 is characterized by its interest and interest. It helps users find their love through the mass and characteristic shops and product matrix." in the Tang and Song Dynasties, the double 12 will focus on savouring life, finding global, Coldplay, dazzling sports, gluttonous beauty, red people galaxy, design aesthetics, and real two themes. With the help of shopping guide, live broadcast, short video, graphic and other shopping guides, it will organically connect the products and contents with different features to customers in a personalized way.

Dream is more than one kind.

Is it a good business to make clothes for birds? What kind of experience is it to make kraft paper into a bag? What kind of feeling is it to see comics on Taobao? How can a store selling only two kinds of stinky tofu get millions of dollars per year? Can shops achieve wealth freedom in Taobao?

These can be achieved on Taobao.

The dream of a peach is a Taobao seller who specializes in making clothes for parrots and rabbits. Only parrots include 10 categories, including skirts, shirts, coats, hats, sweaters, bow ties and diaper bags.

With the change of Taobao's way, Taobao has nurtured more entrepreneurs to meet the needs of differentiation, and the way of innovation and entrepreneurship has become more and more abundant.

These have become the bottom of Taobao's dual 12 to let users "find their hearts".

Here is a handmade carpenter shop made by her 60 year old daughter to her daughter. There are 90's craftsmen, who rely on Taobao store "big hidden in the city", and 80 after mother to quit their children's clothing shop for their daughter's resignation. After 70, single mothers rely on paper cutting and Taobao stores for their daughter to graduate school.

Those who are good at content find another way.

Whether it is text, short video or live broadcast, a lot of red men have been produced.

After 80, the anchors mother Demi is not only an income millions of people, but also found her husband and love by Taobao.

Zhuji pearl elder brother, live in the open mussel recommended his shop, this year will impact 50 million sales.

After 95, the agent, Sakura Sakura, is already a partner with 200 anchor incubators, and the company has an annual income of more than ten million.

Data show that in the past fiscal year alone, business creators, daring people, brands and media organizations as the core of content creators, articles, videos, live broadcast on the Taobao platform profit nearly 2 billion.

"How to hatch a large number of characteristic businesses and create quality content is the bottom of Taobao's double 12, and is also the direction for Taobao to continue its efforts in the future," Tang Song said.

Everybody, hey, get up.

Alibaba group CEO Zhang Yong has said that from thousands of thousands of faces to more and more detailed AI technology, it is hoped that all businesses in the future will be built on AI and help users create demand.

Taobao is a complex ecosystem with a large number of commodities, contents and elements of life.

How do they accumulate and how to meet and choose from users? For double 12, this problem becomes the ever-changing nature of every consumer and how to help consumers discover what they really are interested in.

Taobao is trying to provide a complete set of tools to build a better environment for the entire content ecology, content entrepreneurs, and build a better bridge, so that businesses and operators can have better mechanisms to create content that meets the needs of consumers.

At the same time, it provides a variety of intelligent management tools for businesses to manage their stores and upgrade services more effectively.

From the whole platform capability, Taobao will strive to create a better ecosystem to meet the diversified business needs of businesses and people, such as providing short video and live tools, protecting and inspiring original design, and using intelligent distribution engine to run QA communities to find the most suitable answers to their problems.

From the perspective of user experience, Taobao wants to let users "Taobao is Taobao Taobao every day."

Hand washing is no longer a way to guide users to buy goods, but to bring a large amount of content into the merchandise. Thousands of thousands of faces bring very personalized shopping experience.

The content of the particles falls on the goods, Alibaba hopes to improve the stickiness of Taobao users - no matter what they can do without shopping.

"With the help of diversified forms of content, it will be the biggest attraction for this year's double 12 to let consumers discover the baby that they can't see everyday," Tang Song said.

More interesting reports, please pay attention to the world clothing shoes and hats net.