When Shopping Climax Is Coming, What Is The Excitement Of Clothing Retailing In 2017?

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Just after being thrown into the corner of the wardrobe, consumers are greeted with sparkling decorations on the streets. Holiday songs are floating around, and various e-mails and online advertisements are urging consumers to buy holiday gifts.

Many consumers say that Christmas before Thanksgiving seems too early.

But retailers know that most consumers plan to start spending in November.

This year seems to be a healthy and steady holiday consumption. Online shopping for the first time exceeds the physical store consumption at this time.

Cotton Corp lifestyle series (Lifestyle Monitor? Survey)

The climax of shopping is coming.

The National Retail Federation (NRF) expects sales to increase by 3.6%-4%, which is even or likely to exceed 3.6% in 2016.

The International Shopping Center Association (ICSC) expects annual holiday sales to grow by 3.8%.

Marshal Cohen, chief industry analyst of NPD group, expects growth to fluctuate within 2.5%-3%.

He said that despite the good news of economic operation, other factors may inhibit shopping.

"There are many advantages for the physical store," Cohen said. He cited a series of positive factors.

"The economy is running smoothly. If the tax cuts are passed, consumers may feel more mentally wealthy.

With the rising consumer confidence index, the job market is moving at a strong pace.

The disadvantage is that there are no new opportunities for buying just needed and the challenges ahead of the weekend.

Christmas falls on a Monday this year.

Although this sounds good for retailers, they will pick up the last minute consumers, but Cohen says that the weekend will be mainly a travel day.

"The weekend before December 16th and 17th will be the biggest weekend of retail sales," he said.

According to AAA data, more and more people are going on holiday now.

They traveled more than 50 miles.

So people will not come to the store.

They may even buy gifts in advance and send them before traveling.

According to the Cotton Corp Lifestyle Monitor Survey, 23% of consumers keep the tradition and start their holiday shopping in November, which accounts for the largest proportion of consumers.

Followed by holiday shopping in December (21%) and holiday shopping all year round (16%).

PamGoodfellow, the principal analyst at Prosper Insights, said that although consumers began shopping earlier than ever before, the scope of purchases was also expanding. Retailers should respond to online shopping at Thanksgiving weekend and the high tide of physical store buying.

"Although discount is still an important factor for most consumers, many people will rely on convenient shopping places, convenient websites or mobile apps, plus free delivery to complete their purchase."

Goodfellow mentioned.

According to the Cotton Corp Lifestyle Monitor Survey, the biggest holiday spending for consumers will be Monday's (Cyber Monday), with 50% of planned consumer spending.

Followed by black Friday (48%), AmazonPrime Day (28%) in July, the national freight free day is scheduled for December 15th and Friday (20%).

Another 18% of consumers plan to shop a week before Thanksgiving.

Up to 14% of shoppers plan not to shop on Thanksgiving.

Only 8% plan to shop on Christmas Eve.

Amazon Prime Day has passed, and the store can not breathe a sigh of relief.

Although the Internet giant ushered in its highest selling day in July 12th, it sold 3 million 500 thousand toys and 200 thousand clothes.

But in order to ensure its performance, it hired Oprah Winfery (Oprah Winfrey) as its Alexa platform and the first celebrity voice of Echo smart speakers.

The cooperation is a promotional activity of Oprah's "heart and water" and Amazon shopping.

When the user says, "Alexa, let's buy what Oprah likes best."

They will hear her voice.

Amazon's booming sales and online sales of online stores are expected to push e-commerce for the first time in holiday shopping ahead of the store's retail sales.

Adobe analysis predicts that online holiday sales will exceed $100 billion, while chopper sales will be $6 billion 600 million on Monday, followed by black Friday's $5 billion.

According to data from lifestyle surveys, 60% of consumers said they plan to buy clothes as gifts for upcoming festivals.

And 40% of consumers intend to buy these clothes online.

If you buy more clothes online, retailers may see more returns, because it is hard to tell whether online clothing is comfortable and experiencing feelings.

This may be the gospel of a physical store.

Cohen said, "before return is a bad word, but it is no longer so."

On average, consumers will spend 116% of their money on coupons.

If they exchange their coupons for a sweater, they will spend at least the price of sweaters or even more.

As online clothing purchases increase, returns from physical stores will increase.

Therefore, holiday sales still have the chance to get the second resurgence.

We now consider holiday sales to continue until next January 12th.

According to lifestyle survey, in general, consumers will spend $570 on holiday gifts this year. Men expect to spend 630 dollars, and women expect to spend 534 dollars. In total, about 200 dollars will be spent on clothing gifts, men's consumption is 247 dollars, and women spend 177 dollars.

The preferred clothing gifts are T-shirts (47%), pajamas (39%), Casual Shirts (36%) and jeans (32%).

Most of the consumers who buy clothes and gifts (62%) say they will spend more money on clothes made of natural fibers like cotton.

Lifestyle surveys show that most consumers (57%) plan to buy clothing gifts at parity stores, followed by online sites such as Amazon, eBay and Gilt Groupe (46%), chain stores (46%), discount stores (37%), department stores (37%), specialty stores such as Gap, American Eagle (34%), and fast fashion stores, such as H&M (23%).

Cohen agrees that the retail winners will be "parity stores", such as Target, WAL-MART, Amazon, perhaps general department stores and discount stores, which will also be good, such as TJmaxxesof the world.

For clothing retailers, the good news is that there is no real new electronic product other than the new iPhone.

Experiential gifts such as cooking lessons and massage gift cards will sell well.

But we will still see many people buying traditional main gifts such as sweaters, slippers and bathrobes.

(Cotton Corp, USA)

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