Interview With Meng Chung, The Yellow River Fashion City: "Facing The Market, Changing Constantly Is A Permanent Change".

Today, in the era of Internet + information, seeking change and seeking survival has become the common pursuit of every region, park, business circle and enterprise. The Yellow River

No exception.

Since its establishment in 1999, the fashion city of the Yellow River has gone through 18 spring and Autumn Periods.

Not long ago, the Humen Fashion Fair also ushered in the twenty-second session. Over the past decade, the Yellow River has bred many.

More businesses have gained the foundation of their success in the Yellow River fashion city.

This time, in order to have a more comprehensive understanding of the development of the Yellow River, Xiaobian interviewed the general manager of the Yellow River clothing city Meng Xianglong.

"Nowadays, the marketing mode of the clothing market is constantly being renovated, and the consumption trend has undergone tremendous changes. The market is no longer the original market, and the consumption channels and consumption habits of consumer psychology are changing. From the lack of Internet to the rational consumption of the Internet, clothing is no longer a simple way to avoid cold and warm, and how to dress well and wear out individuality becomes a new pursuit.

Meng Zong told reporters.

The Yellow River fashion city faces the challenge of fashion. Only innovation and self change can win the market.

In the face of changes in the market, "constant change is permanent and unchanged. Only by continuous innovation can we create new value."

Meng said.

It is understood that there are 3000 stores in the Yellow River, and five or more businesses account for 40% of the market.

One of.

Speaking of fashion city, Meng said that many clothing merchants were registered 10 years ago, but there is no chance to break out and they have been making small wholesale.

"We hope to bring them to a higher platform through the platform we create."

The Yellow River garment city of Humen is a large comprehensive commercial center in Dongguan. It is also the largest, best decorated and well matched high-end fashion wholesale center in Southern China. It is located in Humen Road, Humen town. It is both a wholesale and retail center for high-end clothing and a clothing brand.

Center.

For cooperative merchants, Meng said that our mindset is open.

From a social point of view, there is no restriction in terms of cooperation. From a professional point of view, the Yellow River hopes that he can have the following three points: 1., the desire to earn money; the Internet to catch traffic; not to make money; how to earn money; clear the altruistic principle; all should focus on customer service; 2., strength, that is, long-term accumulation of strength; 3., that is, market-oriented products.

Meng said, "selling things and making merchants earn money is the eternal goal and principle of the Yellow River".

It is understood that the current the Yellow River has been integrated from the original design, production and sales to become the center of the current, to the source, to channelization, Meng general mentioned that the so-called "channeling" is to sell well.

Speaking of the planning of the fashion city, Meng said that 17 years ago, the Yellow River's main job was to accumulate, constantly adjust the structure of merchants, dig out brands, discover and cultivate existing brands, and the advantage of existing brands is that they have accumulated nearly ten years, and through these brands, inculcate them.

And to build them, they can get rapid development.

In the past 17-18 years, the key goal of the Yellow River is to make these private brands work hard, from products to customers, dig out their own characteristics, enhance their own operation mode, break the inherent thinking, enhance product competitiveness, combine online and offline, and let big data help brand development.

"In the future, the Yellow River's goal is to let merchants, merchants, brands and products go out.

The first is products, the second is how to boost market value through platform operation and channel. Our goal is not just one or two brands, but how to make our brands grow fast.

In the future, the Yellow River will diversify from offline to online and assist online.

Meng said.

On the road of pformation and upgrading, the Yellow River fashion city has always been the focus of attention of the industry. It is hoped that the Yellow River fashion city will have a broader development in the future and bring more surprises to the clothing industry.

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