The Survival Opportunities Of Clothing Brands Under The New Context: Finding Fans For The Market

"At the beginning, we didn't do any traffic promotion on Taobao. We just sent photos and accumulated fans on micro-blog to do it bit by bit.

Just find your fans.

It's very extensive. "

Toothpick told reporters.

Ang sauce and toothpick are classmates and friends, the two "after 95" girls, both senior network Hong, and Taobao shopkeepers.

"Net red shopkeeper" is numerous, toothpick thinks, enter this domain later is not too late.

"We have two stores, one is red and the other is original.

Pattern, two stores add up monthly sales volume more than three thousand.

Ang said that it took half a year to start lending and start making profits.

The growth of new consumer groups is also destined for the emergence of new social positions, new social relations and new communication languages.

Whether Taobao, micro-blog or friends circle, every context is a kind of "survival challenge".

Under the dramatic changes in the business structure of the department stores, local brands are relying on the superior supply chain system, as well as the advantageous resources and rich experience in brand cultivation, operation management and marketing promotion, and are striving to change.

Three powerful forces are driving this change. They are the new generation of consumers, e-commerce, who are rich, middle class and affluent families rising, rich experience and free consumption.

Cao Xijun, the founder of tough guy design studio, is a legend in the eyes of his peers.

He did not like motorcycle, he entered the cultural circle of Halley locomotive, started from a T-shirt, and developed into helmets, shoes and all kinds of culture of Halley locomotives.

。

"A T-shirt is priced at 300 yuan, and the Chinese Halley circle has 20 million people. Each person buys at least two pieces a year, that is 6 billion.

It is impossible for us to take up such a large share. 15% is still possible.

The size of the Harley circle is very large. We searched all the clothing brands without a brand to do the market.

Halley fans have the characteristics of high income and high consumption. Cao Xijun has dug up a vast blue sea in this "narrow" and "cold" circle.

What is even more unbelievable is that the average hard sell studio now sells more than one million yuan per month, but it is sold entirely on a WeChat account, not even Taobao stores.

"This is a wonderful era, and everyone can pass it.

Change destiny.

Cao Xijun said.

In the new era, in the new industrial starting point, local garment enterprises are waiting for the freshmen. Chinese designers only keep pace with the times so that China can make China grow.

The industry is in full bloom.