Hip-Hop Doesn'T Stop At Music. How Does Jordan Play Hip-Hop Marketing?

On the eve of double eleven promotion, the hottest Jordan hip-hop carnival night came in November 9th. Jordan sports seamlessly linked hip-hop spirit and its brand youth strength, and once again refreshed the attitude of the new generation of young people towards life.

What is it that makes many Post-80 and 90s resonate with the new forces of hip-hop? It's the stubbornness of "I'm not old yet", the vitality of "I can play", or the publicity of "I am myself". Jordan sports will burst the hip-hop spirit of the whole summer through the Taobao live broadcast with the user interaction, combined with the net red live broadcast of diversion guides, and even invited the 6 top players of Chinese hip-hop, Huang Xu to help the scene.

Through Taobao's live broadcast, the product's selling points are delivered to consumers at the first time, and the users' stickiness to products is deepened through real-time interaction. The brand consensus has been exposed on the eve of the double eleven promotion.

First time common users, Taobao live main promotion

November 9th

On the spot, invited live rapper Huang Xu, micro-blog red Qiu Tingting and Chen Zhaozi as well as the Folk Hip-Hop combination South cavalry main scene Taobao live broadcast.

Tens of thousands of people poured into the live broadcast channel of Taobao. Through the live host's promotion of Jordan's sports products, Amway's publicity, double eleven purchase strategy and on-the-spot trial to double Jordan's eleven sports promotion, more than one million red packets were sent intermittently to lead to an interactive climax.

People shake shoes to get hot and dry, users play UGC together

Not only by strengthening the brand of public opinion through rapper, Jordan sports from November 10th

Video and online chattering shoes H5 spread through the concept of "fun play with hip hop hip-hop".

By releasing the theme of micro-blog's fun hip-hop shopping in micro-blog, we will focus on the sale of preferential information and attract customers' attention. We will use micro-blog's topic pack, micro-blog hot search package and branded express delivery package to make a positive exposure to micro-blog's three hard and broad resources.

At the same time, through the use of all media and multi platform resources, H5 can also deepen the understanding of products and enhance the goodwill of young people.

Deeply tap the audience's social habits, and strengthen the younger marketing.

Different from others

Jordan sports pays more attention to the change of young people's attitude towards life and the individuation of youth.

Jordan's young and attitude brand image has been applied to the diversity of life pursued by the new generation of young people.

accord with

The brand design, plus Jordan's cost-effective product pricing, is a good brand that young people love to see.