Why Is Canada'S Goose Down Animal Treated By Animal Abuse Crazy?

The industry is trying to get rid of the stigma of humanitarianism and environmental unfriendliness.

With the awakening of consumer awareness, whether clothing comes from the supply chain with enterprise morality is becoming more and more important.

According to the world clothing and shoe net, the US PETA PETA released a video showing Canadian luxury.

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The goose down supplier put a goose in a narrow cage before a James Valley Colony Farms farm slaughtered the goose, and the goose died due to squeezing and suffocation. Then the worker stuffed the goose's neck into the cage of the car and pported it to the slaughterhouse.

Video shows that there are many silt marks on the goose body after being slaughtered.

At the end of the video, PETA appealed to consumers to boycott Canada Goose products, and hit the news headlines "where do you wear 1300 dollars down?"

After the video was released, PETA submitted a letter of complaint to the Federal Trade Commission and the competition authority of Canada, questioning the ethics of Canada Goose.

PETA said that the James Valley Colony Farms farm appeared in a short promotional video of Canada Goose, which sent the goose to Schilz for slaughter, and then sold the goose to the only downstream supplier of Canada Goose, "Toronto".

In response to this, Canada Goose responded that PETA is misleading consumers, and it is highly irresponsible to assume that the company is guilty of killing animals.

The company has verified that the producers in the video posted by the Peta are not brand suppliers, and can be verified with their sole supplier, Toronto 's Feather Industries.

The company is still committed to obtaining animal fur materials from ethical channels, using only by-products of the food industry as raw materials for its products.

In fact, this is not the first time that Canada Goose has been questioned on suspicion of animal abuse.

At the end of 2016, the Canada group launched a protest at the door of the US SoHo flagship store at the Canada Goose, calling on consumers to pay attention to animal rights and Distributing Some ironical leaflets. A leaflet wearing a Canada Goose was carrying a wolf leg while the brand Logo was dripping red blood. Beneath the Logo was "pride of cruelty to animals since 1957."

The group mainly protested the company's way of catching wolves, saying that they designed traps for wolves fur or killed wolves.

After boycott protests, Canada Goose immediately responded that it would never tolerate any intentional killing, and resolutely resist unnecessary suffering for animals.

He bought animal fur only from licensed hunters in North America and promised never to use live poultry feathers.

According to the rules and regulations of the company system, we will work to track the source of animal raw materials and strive to realize the traceable function of the whole supply chain.

Canada Goose official pointed out that the company respects consumers' personal choices, and the company also hopes that PETA can equally respect consumers' right to wear fur or down garments.

The flagship store in New York has been repeatedly protested by PETA and its shops in Toronto have also been protested by activists.

The controversy between animal protection and fur in fashion industry has never stopped.

In July 2015, the incident of killing crocodiles occurred in Hermes. PETA asked Hermes to ban the use of rare animal skins as raw materials. Jane Birkin asked Hermes to rename crocodile handbags after watching the films released by the PETA, removing the Birkin from the handbag, but later the two sides reconciled.

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It is worth noting that PETA is also boycotting the purchase of brands or corporate stocks. PETA announced in March that it would buy shares of about $4000 of the brand to become shareholders on the day before its launch in Canada Goose.

At present, the group has bought shares of enterprises such as P & G, Armour-Dial, Lululemon, Prada and LVMH group.

Some analysts believe that the dispute may affect the long term development of Canada Goose, which is rapidly expanding and is expanding rapidly. However, it may still be difficult to stop consumers' crazy pursuit of the $1300 down jacket.

In the second quarter of September 30th, sales of Canada Goose surged 34.7% to 172 million yuan, or about $135 million, and net profit surged 85% to 37 million 120 thousand yuan, up from 29 million 240 thousand yuan a year from the same period of last year, with a gross margin of 50.5%, which is higher than analysts' expectations.

During the period, Canada Goose recorded growth in all regions of the world. Sales from wholesale channels rose by 24.6% to 152 million yuan a year, while direct retail channel sales rose by 269% to 20 million 300 thousand Canadian dollars, thanks to strong growth in North American electricity business and new stores.

However, as the industry changes, Canada Goose will not despise the incident.

In the fashion industry, fur has long been a taboo cycle in the fashion industry, and there is no vague space.

Brands, department stores, fashion media and so on must be clear on this multiple-choice question.

Nowadays, the attitude of luxury brands to fur is changing dramatically. Gucci, a luxury brand that breaks the rules of the industry, suddenly announced that it would abandon the use of animal fur to make goods last month, causing great shock.

On the opening ceremony of sustainable development of London Fashion Institute, Gucci CEO Marco Bizzarri announced that she joined the Fur Free Alliance, and promised to no longer use animal fur from the 2018 spring summer series.

After the news came out, a large number of consumers affirmed that they would buy Gucci products.

The international zero fur alliance is an international coalition of more than 40 animal protection organizations. It has millions of supporters around the world. It is committed to terminating the fur industry around the world and slaughtering animals for fur.

To achieve this goal, the international zero fur alliance is committed to informing the public about the harm caused by the fur industry to animals, promoting legislative action and conducting in-depth investigations as required, and calling on target consumers and fashion industries to choose fur substitute products.

Hannah Weiland, founder of Shrimp, believes that artificial fur is no longer a simple trend, but a new consumption choice.

In recent years, hundreds of fashion brands have announced their abandoning of fur, including Armani, Hugo Boss, Ralph Lauren, Stella McCartney, Tommy Hilfiger and so on.

However, most of the current commitment to no longer use animal fur is a parity brand. Fur consumption and manufacturing of bulk businesses are mostly luxury brands and high-end products. After all, it is part of the biggest profits of luxury brands.

Joh Vinding, chairman of the animal fur alliance, believes that designers and consumers have the freedom to create, but luxury does not mean to abuse animals.

Analysts said that as the most popular luxury brand at present, Gucci's move is bound to have a huge impact on the industry.

Now, luxury brands' strategies for sustainable development and animal protection will also affect consumers' willingness to take out their wallets.

On 11 8, after the news of animal rights incident came out, Canada Goose shares fell 0.96% to 21.74 US dollars per share. However, the stock price rose by nearly 12% after the good news that was released the next day, and its market value is about 2 billion 800 million US dollars.

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