Dior Starts Seven Flash Stores For Cruise Series

Dior has been the focus of the discussion recently. After the implementation of a series of strategies for pforming young people, the voices of the outside world are mixed. However, the company keeps changing, and is implementing every step of the plan in an orderly way.

Retail business will be

The focus of next change is that, according to the world clothing and shoe net, Dior is launching seven flash stores for the creative director Maria Grazia Chiuri's latest 2018 cruise series, with the theme of "Tarot". At the same time, all the flagship stores' interior decorations will also add the main elements of Tarot cards.

The first three flash stores will open in Berlin, Paris and Milan in November 7th, and two others will be opened in New York and Miami in November 11th. One will be landing in Hongkong and Harbour City in November 17th. On the same day, second of Paris will also open. The location is located at the former John Galliano store on Saint nore Road, where it will also turn into a permanent Dior store after the flash shop.

The theme of the "Tarot" is inspired by a Tarot Divination platform named Motherpeace Tarot, and many elements are also widely used in the latest series of Maria Grazia Chiuri.

Medium.

In 1970s, Karen Vogel and Vicki Noble founded the feminist Tarot platform Motherpeace Tarot. Over the past forty years, two people do not know how many modern people are still playing divination, nor do they understand the current view of divination. When Grazia Chiuri proposed to cooperate with her, and the Motherpeace divination element as inspiration, making 2018 Cruise series, two founders were inspired, and they suddenly realized that the more than 40 year old career will usher in a new life.

The idea of Grazia Chiuri is correct. It can be said that she has long expected that the tarot card will be a popular trend.

As expected, in the 6 months following the release of the 2018 Cruise series, Dior sales rose as rocket, according to data, representing an increase of 263% over the same period last year.

"I feel this is a trend. We should seize it."

Noble said in an interview with reporters.

In the past five years, Tarot related entrepreneurship projects have risen sharply, with about 37 in 2013, and 88 have appeared this year, according to the senior director of the Communications Department of Kickstarter.

The popularity of the Tarot brand largely depends on the change of the political and cultural environment. In recent years, feminism has been reflected in every aspect of society, such as "my first half life" and "Ode to joy", which is the most direct confirmation of the TV drama, which is dominated by women. Maybe it can not be seen, but the feminist spirit has already cut into the hearts of everyone, and the tarot card is just part of this social atmosphere.

Seeing this potential trend, Dior launched a flash shop with the same theme. "The operation of the brand flash shop should match the style of each season."

Chiuri said that tarot cards and divination art are closely related to the history of Dior. Christian Dior herself is superstitious. After Maria Grazia Chiuri joined the fashion house, Mr. Dior's personality greatly stimulated her inspiration. "The Motherpeace tarot card itself has the core of feminism, and the two founders encourage women to discover themselves and awaken their inner spirituality."

Chiuri shares the same values with the two artists.

The Motherpeace Tarot design will be made into paintings and ornaments, decorated in every flash store and flagship store, including the most famous fortune wheel, the high priest and the sun. Besides, there will also be a series of products with Tarot hand painted patterns, including Lady Dior and Dior Addict bags and scarves.

Jackets and shoes.

From creative director to spokesperson, every step of Dior can see remarkable results, and the younger French fashion house is getting clearer and clearer.

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