Analysis Of Formal And Informal Partnerships Between Brands And Fashion Colleges

I want to go to Tommy Hilfiger in Amsterdam.

Head office can consider applying for Kingston University, the student of this school and the PVH group of Kingston.

There has been a lot of cooperation.

Or are you particularly passionate about tailoring? Kering,

Brand Brioni, each school year, and London London s Royal College of Art co sponsored the selection competition and recruited interns in the school.

According to the world clothing and shoe net, the days of blind investment are gone forever.

To establish the reputation of the best employers and attract the best talent, the industry's leading luxury brands are now working with the top institutions in the fashion industry to make formal plans.

These training projects are often the key to successful entry level positions in top fashion companies, whether it is the Centre for Sustainable Fashion of Kai Yun group and London College of Fashion (Centre for Sustainable Fashion), or Sup De De, established by the Paris High School of business and business management, providing master's and bachelor's degree programs in the field of global luxury management, and financial support from Cartire, or brand of the group.

"Now there are more partnerships," says Karen Harvey, a senior search executive for creative industries and business executives. "Through these long-term partnerships, companies can get in touch with students more than one or two times.

Cooperation in running schools is not just for investment. "

The journalist has investigated the cooperative relationship between 3 top fashion groups and institutions in the industry. Here, we will clarify the formal and informal partnership between the brand and the global leading fashion colleges.

Kering Kai Yun group

Its brand: Gucci, Saint Laurent, Bottega Veneta, Balenciaga, Stella McCartney, Alexander McQueen, Brioni.

The formal cooperation program between Kai Yun group and universities and colleges has spanned different disciplines and regions.

"The important objectives of the group include attracting, recruiting and cultivating the best talents, covering all aspects of our group activities." a spokesman for the cloud told reporters: "we hope to create an environment that encourages everyone to learn, grow, develop their potential and produce positive effects.

The diversity of sex, nationality, age, background, aptitude and talent in the workplace can enrich the lives of all of us and also the key driving force for creativity and growth.

In terms of MBA, Kai Yun group is also sponsoring the luxury management project of HEC High School of Commerce in Paris, issuing "Luxury Certificate".

The project includes seminars from the managers of Kai Yun group, field visits by group companies, and annual competitions held by HEC high business professor and members of Kai Yun board as judges.

In 2017, the project absorbed 38 applicants from 15 different countries. It also showed that many graduates of the project eventually got the opportunity to work in the group.

Creative support, Kai Yun group has also launched a number of initiatives, including a partnership with the London Fashion Institute sustainable fashion center, including a sustainable development master's degree course supported by cloud support, the annual fashion award for sustainable development Kering Award for Sustainable Fashion (providing bonus and / or internship arrangements), and the annual speech from Kai Yun executives (the spokesman for Gucci in October this year is Marco Bizzarri, Gucci CEO), who officially announced that the popular brand today will prohibit the use of real fur in clothing and accessories in the future.

In the Parsons School of Design in New York, Kai Yun will award two internship opportunities for a Bachelor of Art (BFA) fashion design major in a brand. The partnership with Tsinghua University includes two projects, the Art Innovation workshop will help students create their own workspace, and there are also plans to provide financial support for 10 female students.

Kai Yun's brand has also set up special projects, such as Bottega Veneta workshop La Scuola Dei Maestri Pellettieri and Italy Venice University of Architecture (University IUAV of Venice) to establish a cooperative relationship, to provide students with specialized handbags and other accessories graduate training courses; in the campaign, the brand hired tailors are trained in the brand own sewing school, and others are excavated from joint training with Royal College of Art in London.

Gucci has recently launched a master of fashion retail management program with the Italy Bermuda Fashion Institute (Polimoda).

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LVMH road Wei Ming Xuan group

Its brand: Louis Vuitton, C e line, Givenchy, Dior, Loewe, Marc Jacobs.

LVMH, which owns more than 70 companies, is quite rich in formal partnership.

The company has attracted talents from the top fashion design schools including Institut Fran AIS de la Mode, London Central Saint Martin (Central Saint Martins), and New York Parsons design. At the same time, it also favored Harvard Business School, INSEAD European Business Administration School and Paris HEC High School of Commerce to hire graduate students.

In the ESSEC business school in the outskirts of Paris, students have the opportunity to be selected as LVMH management training project. This is a luxury brand management program that includes LVMH management seminars and business visits and internships.

Students can also cooperate and experience with a LVMH brand manager on real projects.

LVMH and its wine brand Dom P e rignon also subsidized the Savoir-Faire d 'exception training project of ESSEC high school, which is an important 20 person course aimed at exploring the historical heritage in the luxury industry.

At HEC High School of business, LVMH has funded the course of outstanding management and customer experience. In addition, students interested in supply chain and logistics can also consider enrolment to Centrale Sup e LEC, a leading French engineering school in Paris. LVMH also subsidized a related course in the school.

In Milan, Bocconi University also opened a teaching course on fashion and luxury management with LVMH. LVMH also supported the luxury teaching content of the MBA project.

In Asia, LVMH and Singapore Management University have launched a research program to study the Oriental luxury market through unbiased case studies and field reports.

In terms of design and creativity, LVMH usually recruits students from central Saint Martin and Parsons School of design as interns and entry-level designers.

In 2016, the group established a strategic partnership with the central Saint Martin, named Sustainability and Innovation in Luxury, to train students to seek "cutting-edge solutions to the sustainable development of the future and the innovation of luxury goods".

LVMH also founded Institut des M tiers d Excellence, providing vocational training aimed at protecting and inheriting traditional professional skills.

For the Burak Cakmak, Dean of the Parsons School of design in New York, the formal partnership is not only about internship arrangements, but also with students' career history.

"The most direct benefit to a brand is to learn from these talented people and eventually hire them," Cakmak said. "But ultimately, students who really achieve this goal are always few, whether you succeed or not, and what is more important is what you can leave behind in the calendar, and diversity is also crucial."

PVH group

Its brand: Calvin Klein, Tommy Hilfiger.

PVH group is headquartered in New York, welcoming 300 to 350 summer interns to participate in its 10 week course, which does not include its interns recruited in European offices (PVH 20% to 25% of its students every year).

"What they do is real work," says Dave Kozel, executive vice president and chief human resource officer at PVH. "Every semester, 50 students will be intern in Calvin Klein."

PVH has established partnerships with more than 250 institutions around the world.

Many senior managers of the group have graduated from schools on the east coast of the United States, including the Fashion Institute of Technology (FIT), Philadelphia University (Philadelphia University) and the Savannah School of art and design (Savannah College of Art Art College).

Certain skills learning and training are specified in specific schools.

For example, the Lehigh University in Pennsylvania and the Penn State University at Penn State University often cultivate outstanding students related to supply chain positions for the group; the fashion marketing course of University of Delaware (University of Delaware) is also a strong professional; New York Parsons and FIT are the main cradles of entry-level design positions.

PVH group also works regularly with the London Fashion Institute, Kingston University and University of Hong Kong.

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