A Brief Description Of Tmall's Double 11 Most Popular Clothing Brand

No one dares to belittle the online business. Especially fashion Retail, data driven growth is becoming more and more obvious.

And Tmall double 11 is the test. brand One of the signs of popularity.

According to the world clothing and shoe net, Tmall double 11 has been launched in November 1st. along with Electricity supplier double 11 The war has become more and more intense. This carnival has spawned more derivatives such as live broadcast and list, which young people like. Recently, Tmall's official list and the list of clothing explosions have attracted the attention of the industry and consumers.

Tmall double 11 official explosion list 2017 super launch ceremony broadcast live on Taobao live, micro-blog, Youku live broadcast at the same time, released 2000 items including household appliances, men's and women's wear, mobile phone digital, beauty makeup and so on. There are 78 women's wear brands and 98 men's wear brands.

The first place in women's clothing is UNIQLO. UNIQLO has always been one of the hottest brands in the 11 tier, driven by Japan's overseas markets such as greater China, and the sales of UNIQLO parent company surged 148% to 119 billion 200 million yen, or 6 billion 960 million yuan, to a record high in the year ending August. Group sales increased by 4.2% to 1 trillion and 860 billion yen over the same period, and gross profit rose 5.1% to 909 billion 200 million yen.

It is reported that in view of the strong purchasing power of Chinese consumers, UNIQLO's planned branch store in China will increase to 1000 in 2020, and the number is expected to exceed that of Japan. At present, UNIQLO has about 790 stores in Japan, which has been stagnant for a long time. In terms of sales, overseas sales are also expected to exceed Japan in a few years.

The second place is the domestic clothing brand MO&Co.. MO&Co. has become one of the most successful and most popular women's clothing brands in China by virtue of young cool girls. By the end of 2016, it has 600 entity stores in Greater China, and has 6 direct outlets and 36 wholesale business customers in Europe, Paris and London. With online e-commerce, the brand annual sales volume is RMB 2 billion 400 million yuan.

In addition, the parent company EPO is expanding its brand matrix, and plans to introduce menswear brand COMMON GENDER in August next year. EPO group has shown its ambition to build a multi brand complete matrix from fashion to lifestyle. The group has four members including the fashion ladies' brand MO&Co., the boutique women's brand MO&Co. Edition10, the children's wear brand little MO&Co., the cosmetics brand REC.

The top ranked women's clothing brands include ONLY, Massimo Dutti, Vero Moda, Eve Li, Ba ou, Ou Shi Li and Taiping bird.

What is worth noting is that except for a few Amoy brands such as goblin pockets, cracks, silk fabrics, Othermix, clothing products, Tiancheng and OMONT, the rest are traditional brands under the line, accounting for over 80%.

An obvious trend is that with the rise of domestic clothing brands, the local women's clothing brands including Taiping, Europe, and Ya Ying have taken a place in the list.

Men's brands ranked first in STAYREAL and second in Aape, both of which are brand names. The top brands include consumers familiar with JACK&JONES, Hai Lan home, Zara, Gap, JACK&JONES, Metersbonwe, Selected, etc.

It is noteworthy that the list of men's wear brands is mainly composed of offline traditional brands, and the brand names are relatively small. Fashion brands, fast fashion and domestic casual men's wear have become the main components of the men's wear brands. Among them, the trend brands are among the top ones, pointing out the important trend of the current clothing market.

The fashion business is beginning to burn, and the street style and hip-hop culture are resurgence around the world, overturning the fashion industry dominated by high fashion. Some analysts believe that the evolution of subculture is to the public. The newly rising young consumers are a group of people who have a critical eye for uniqueness, design sense, texture and cultural connotations. And consumers are also keen on online shopping.

The sale of Tmall double 11 has been over half, and the pre-sale results have attracted much attention. As of November 1st, 24 points of the pre-sale list has been announced. Some analysts believe that according to the current pre-sale momentum, at least more than 50 brands are expected to enter Tmall double 11 "billion club" this year.

Among them, the top ten brands of the whole network pre-sale brand include Nike, Adidas, Anta, New Balance and Skechers.

Although it is still in the pre-sale stage, but to a certain extent, it outlines the trend of clothing that 11 young consumers like. On the evening of October 31st, when Tmall's double 11 global trend was launched, the 4 hours' sales of "watching and buying" increased by 118% compared with the same period last year.

The following are the latest Tmall double 11 brands that are most concerned by consumers, based on the list of explosive charges and the pre-sale list.

Note: the ranking is for reference only, does not represent any sales data.

Some analysts believe that the sale of Tmall double 11, although the sale of explosive funds can not represent the final results, but may see which brands are more popular among young people.

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