Double 11 Sellers Should Make The Standard Of "Discount After The First Price Increase".

According to the world clothing shoes and hats net, in a few days will be "

"The big ones.

The company has been eager to recruit employees.

The SAIC has issued a notice recently that the "seven prohibition" ban should be issued, including no false advertisements and false special price tickets. No price increases, discount, shoddy, fake and genuine prices should be allowed.

Now, through the planning and promotion of the major electric providers, "double 11" has become a shopping carnival.

Many consumers also formed the impression that buying goods would enjoy many discounts during this period.

However, in reality, it is not ruled out that businesses can create false prosperity by giving rise to discounts and other false promotions, and induce consumers to be fooled.

In order to curb this phenomenon and avoid consumers falling into the trap of bad businesses, we should make full use of big data technology, require the electronic business platform to fulfill their management responsibilities, and also have a scientific and reasonable criteria for "discount after first price increase".

The operator increased the price of goods in advance, and offered a discount on the day of the promotion, and the discount price after the increase was equivalent to expanding the price range in disguise.

For example, the original price of a commodity is 100 yuan, and the selling price is 90 yuan after ten percent off, but the seller raises the original price to 120 yuan before promotion.

As a result, if it hits twenty percent off, the price will be 96 yuan, and if it hits thirty percent off, the price will be 84 yuan.

But even if the price is 84 yuan, although it is only 6 yuan lower than the previous 90 yuan price, the discount rate is even bigger.

This kind of operation will enable consumers to produce more discount and more delusion of buying.

Its behavior constitutes fraud and misleading, and should be identified as false advertising or fraudulent business.

The case released by the Supreme Court is also clear that online sales of goods have price fraud and induce consumers to buy the goods, even if the quality of the goods is qualified, consumers have the right to ask sellers to "compensate for three" and guarantee compensation.

In fact, with the renewal of technology, the e-commerce platform or the third party website has the ability to discover and publish "discount after first price increase".

Commodity types, prices, paction data and other data are controlled by the electronic business platform, which can be screened, analyzed, monitored through big data technology, monitoring price discount after the first price increase, false special price and so on.

In reality, the popular software and small programs on the Internet can display some kind of software.

The price trend of a period is clear and clear, indicating that there are corresponding technical means at present.

But how to determine whether it is normal price adjustment or discount after first price increase is more difficult.

Generally speaking, the promotion of the original price of the goods one day or two days before promotion is naturally a marked increase in price.

Then, whether the price rise one week or ten days ahead of time still belongs to "discount after first price increase"?

You know, the price of many electronic commerce platforms is not fixed. It is very likely that today a price will be a price tomorrow.

Or when the price is low, they do not send coupons. When the price is high, they also give coupons. There are also some goods that the merchant first goes down to buy a certain commodity and the higher price of the same goods, so that consumers need to calculate their preferential rules by quotient intelligence quotient.

In this regard, we should have a reasonable criterion.

First, it may be desirable to set up a period in which 10 days or 15 days before the sales promotion can be regarded as a normal business activity.

Over the period, unless the business can prove that its price increases can not be attributed to its own objective reasons, which are not related to the increase in sales volume, such as raw material prices and policy changes, it should be regarded as abnormal.

Two, we should exclude other interference, stop the first thing to go on the shelves and increase the price of goods on the shelves, and eliminate the relevant rules by spike, special offer, buy one get one, use coupons and so on.

If the sale is lower than the second, the promotion price is higher than the original price. It should also be considered as a rise in price.

At the same time, the electronic business platform should be required to make full use of technical means to monitor this abnormal behavior.

Third party websites are encouraged to collect relevant data and provide price service to consumers.

And strictly enforce the law, so that businesses and e-commerce platform to assume the first price increase after the discount of administrative penalties and civil liability.

And then the price deception after the first price increase, the special price, the formation of the encirclement and suppression of the situation, so that good at playing routine business is now the prototype.

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