The Era Of Design Is Boosted By CHIC.

On the above, the design power exhibition hall at NH Pavilion and the CHIC SHOWS distribution area form the first scenic line of this CHIC exhibition.

The two sides of the main channel are divided.

The power exhibition area plan is clear, each sub entry has set up the guide card, even if most brands are standard booths, but it does not hinder the excellence of their exhibits. During the three days, tide makers gather here, which makes people sigh that the age of designers has arrived.

- the age of designers has arrived.

"Yes, the age of designers has arrived.

In 2013, when I tried to create the original designer platform, I felt very difficult, but when we set up Indus in 2016, the times had changed.

Therefore, I call 2016 "the first year of local design". According to statistics, the total number of new designer brands in 2016 is the sum of the past few years.

CEO, Wang Yan, told reporters that at present, a large group of designers is looking for the soil that is suitable for rooting.

"Now consumers are very" capricious ", and badly need all kinds of consumer goods with identities. We are not denying the once big era. We need to learn and carry forward the development experience of big brands, but the era of individuation has arrived.

Zhou Li, creative director of zero boundary (Xiamen) Garments Co., Ltd.

The zero boundary brand is located in the 25~30 year old little lady dress. When it comes to less ladies' dress, the first reaction of the industry is always "a thousand armed forces across a single log bridge" and "a red sea". But as a designer brand, the zero boundary is here.

More "complex", focusing on the expression of color, I believe that their own design can open up a new world.

"We have to marvel at the consumer's acceptance of personality. What impressed me is that a designer who specializes in beggar design has been highly sought after.

Wang Yan said that the parasol tree is different from the general original design platform, and the output port is more diverse, including design draft, edition type, product and brand, which can circulate, and help designers to give full play to their greatest advantages.

Now, in just over a year, the registered designers and buyers of the platform have reached over 5 million people, and there are more than 7000 designers with fixed output.

Poland designer brand Mara gibbucci came to Shanghai for the first time to choose the CHIC exhibition. The brand has established a long-term and stable cooperation in a certain store in Beijing. The main reason for this CHIC is not only the Shanghai market, but also the government's support.

"The Poland government is very supportive of our participation in China's exhibition and distribution of brands, and has also set up sponsorship funds and sponsorship policies. Poland is very optimistic about the Chinese design market."

Mara gibbucci designer Tamata Gibus also expressed her expectations for the Chinese market.

- don't forget the persistence of the designer.

The rise of designer brand is often regarded as a key event in the change of China's consumer market, but the foundation of designer's brand is insistence.

At the current CHIC exhibition, the journalist, through dialogue with a number of designers, found that the brand must always be adhered to, which is the true meaning of individuality.

When it comes to the impact of the world's popular elements and the four fashion week on brand style, Tamata Gibus, the designer of the 20 year old Mara gibbucci brand, said she would not rely too much on it.

"If you borrow too much from the elements and styles of some brands, it will affect your design ideas virtually, and you will think more and more about them and lose yourself."

This can be regarded as a piece of advice from the veteran designer brand to China's new designer brand.

When it comes to holding on to it, we will have to mention the CHIC jewelry brand Yan Yu as the designer brand to inherit the Chinese Intangible Cultural Heritage "Silk mosaic" palace handicraft, and Yan Yu is using his own way to continue tradition and respect tradition.

In Yan Yu's booth, the reporter saw a large number of creative styles that did not lose the international brand. However, under scrutiny, the technology was found to be very sophisticated and ancient, with the luxury of ancient Chinese court.

"From a filigree to a complete piece of work, it should be completed through eight processes: stacking, weaving, weaving, pinching, filling, storing and welding."

Yu Chengyan, founder of Beijing 99 impression creative jewelry Co., Ltd., said that the brand used traditional palace handicraft to integrate fashion oriented creative design, and made the adornment that could be inherited.

As a modern fashion brand, zero boundary brand has also continued its own design mainline.

In every season, the zero bound brand takes a movie as the theme, extracts color and inspiration from the film, and builds up the foundation of the brand with the support of printing.

- a market that needs courage.

With the support of the times and the internal support of individuality, business docking has become the reality that designers must go out of the ivory tower. This is also one of the main reasons why hundreds of designer brands have come to CHIC one after another.

As a platform for compatibility, CHIC provides designers with all kinds of possibilities.

"To CHIC, we are expanding the jewelry market on the one hand. On the other hand, we also want to know more like-minded clothing brands and cooperate with them, and build a comprehensive product export from clothing to accessories."

Yu Chengyan said.

This is why Indus is also a designer's platform for exhibiting CHIC.

"We need to work with more partners to get through the multiple pathways from design to industry."

According to Wang Yan, in addition to cooperation with fashion exhibitions such as CHIC, Wu Tong has also cooperated with many Chinese garment industry clusters such as Suning, Xinji, Lu Song, Qinghe, Tongxiang and Pinghu to export new vitality.

Nowadays, Indus has established a comprehensive original design platform from design output, fashion activities to industrial docking, and electronic mall. "Our ultimate goal is to become the most preferred business partner and solution output of Chinese fashion design."

Therefore, CHIC has become the best choice for the platform to expand its horizons.

In the future, CHIC will also be supported by more diversified information channels and industries to help China's original design take off.

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