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    The Layout Of China'S Garment Industry Has Improved Significantly.

    2017/10/20 20:33:00 44

    MarketClothingBrand

    With the continuous development of our national economy and the improvement of clothing consumption level, China has long been the largest producer, consumer and exporter in the world.

    At the same time, after a round of

    market

    Shuffle the cards,

    clothing

    The industry has begun to return to product quality, product variety and product.

    brand

    Development track.

     China's garment industry "three products" road speed up industry layout improved significantly.

    Industry layout improved significantly

    According to the world clothing shoes and hats net, in recent years, China's garment industry is changing from "world factory" and "made in China" to "made in China" and "made in China" gradually.

    In 2010 ~2014, the main business income of Enterprises above Designated Size reached a cumulative growth of 86.55%, an average annual growth of 16.87% and an increase of 45.06% in export volume.

    In 2016, the total revenue of Enterprises above Designated Size reached 2 trillion and 360 billion 509 million yuan, an increase of 4.61% over the same period, and the total profit was 136 billion 471 million yuan, an increase of 2.35% over the same period last year.

    Over the past 5 years, the gradient pfer of China's garment industry has been orderly promoted, the layout structure of the industry has improved significantly, and the ability of global resource allocation has improved significantly. It has gradually formed a new division of the eastern, central and western regions with clear division of labor, two domestic and international markets, and two kinds of resources for collaborative development and utilization.

    The formation of large enterprises should be stronger and better, and small and medium-sized enterprises should be specialized, refined and special.

    Industrial culture and creativity are becoming increasingly active and modern service awareness is growing.

    The industry integrated innovation system with clothing as the leading factor is improving day by day, and the integration and development of industries are accelerating.

    Product innovation capability enhancement

    According to the change of consumption demand, industry and enterprises focus on improving the adaptability of brands and products to the market from the aspects of scientific and technological innovation, product innovation, design innovation, management innovation and service innovation, and actively meet the new consumption needs from the aspects of fashion aesthetics, taking function, ecological environment protection and natural health, and the product structure is further optimized.

    The market oriented product development system is established and improved. Through the systematic management of technology, design, marketing and marketing, the capability of developing new products accurately, quickly and with high quality has been significantly improved.

    During the "12th Five-Year" period, product design improved significantly, product quality improved significantly, and continuously met diversified demand, and the market structure of enterprises was effectively improved.

    The awareness of technological innovation in the whole industry has been significantly enhanced, and the technological innovation activities represented by new technologies, new processes and new materials have been active, such as the comprehensive popularization of CAD and CAM, the extensive application of suspended flexible manufacturing systems, and the accelerated application of automatic production equipment such as automatic sewing unit and template sewing system.

    Brand operation breakthrough

    Over the past 5 years, independent brands have developed rapidly, and China's original clothing brand echelons are basically formed.

    Many brands compete with the international brands in the domestic market and establish their market position with their own characteristics.

    More and more independent brands have set up sales channels directly in developed countries, expand the international marketing network of independent brands to the international market, and show the creativity of Chinese clothing industry on the world stage.

    At the same time, many enterprises have accelerated the pace of "going global" and established industrial zones in emerging economies.

    During the "12th Five-Year" period, enterprises optimized the layout of the channel, changed the terminal form, improved the consumption experience, and deeply excavated the market efficiency of the brand.

    At the same time, we should give full play to the role of the Internet, innovate the channel mode, and reshape the consumption link relationship, making the fast rising e-commerce become one of the important sales channels for clothing.

    Entering "13th Five-Year", the competition pressure of China's garment industry in the new pattern of global garment trade continues to increase.

    At the same time, the domestic market demand growth slowed down, and consumption upgrading challenged the traditional production mode.

    The new trend of consumption fashion, individuation and diversification provides opportunities and space for the pformation and upgrading of garment industry and the pformation of growth power. At the same time, it also makes the pformation task of traditional production mode of the industry urgent and arduous.

    More interesting reports, please pay attention to the world clothing shoes and hats net.

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