Analysis Of The Current Situation And Characteristics Of The Clothing Industry

In daily life, we can never get away from clothing, food and housing, and dress for the first place is very important.

With the development of the times, we are more interested in our individuality.

Perfect displays of self, arrogance or gentleness.

In today's era, it is not only a dress, but also a language, a mood, a moment of expression.

According to the world clothing shoes and hats network, as a big country with 1 billion 400 million population, the large population base itself constitutes a huge clothing consumption market. At the same time, with the increase of people's income and the constant pursuit of the character and personality of clothing, the Chinese market will go into the era of high quality consumption.

The present situation of clothing enterprises

The clothing industry has always relied on making foreign trade processing sheets and making profits from mass production.

However, as labor prices continue to rise,

The increase of price makes the processing cost of foreign trade increasing.

It has become thinner to earn profits by working at low prices.

According to the latest data released by the General Administration of customs, China in the first quarter

Clothing exports are showing signs of recovery.

At the 121st Canton Fair, some of the exhibitors of textile and apparel show that the export orders in the first quarter were good, consistent with the data released by the General Administration of customs.

However, in the face of the rising export situation, it is not easy for exhibitors to take charge.

At present, the global economy is still in the recovery stage, and the trend of international market demand has not changed fundamentally.

From the domestic perspective, enterprises are facing difficulties such as rising costs.

Most of the major difficulties faced by textile and garment export enterprises are the pfer of orders to Southeast Asian countries and other regions. These places have greater tariff preferences for exports from the European Union and Japan, and are considered by some enterprises to be one of the important factors for the pfer of export orders to Southeast Asian countries.

With the weakening of production cost advantage and price advantage, textile and garment export enterprises have begun to shift to the overseas high-end market by upgrading the added value of products and improving the technical content of products, so as to get rid of the shackles of low-level market homogenization of vicious competition.

On the other hand, by introducing automation to reduce costs and increase efficiency, pformation and upgrading will be carried out both internally and externally.

Characteristics of garment industry

Characteristics 1: large scale and large output.

China has a large population, which makes the labor-intensive enterprises of garment production and processing fully developed and grown in China. Large scale factories and large quantities of cheap labor have brought about the large-scale production of the domestic garment industry.

Characteristics two: the apparel industry lacks economic scale effect.

The apparel industry lacks economic scale effect, which is due to less initial investment and less fixed assets investment and the relative independence and dispersion in the process.

Features three: clothing operation process long

The clothing operation process is long. Although the processing flow of garment itself is not long, the launch of one season often involves spinning, weaving, printing and dyeing, and even the production of new fibers, which is a sharp contradiction with the short period of fashion.

Characteristic four: Cluster Development

From the perspective of cluster development, China's clothing industry is mostly concentrated in the southern region and the surrounding Bohai region, and the three major economic circles are developing as the radiation centers.

Around the professional market, export advantages, leading enterprises and other forms of regional industrial clusters to produce a well-known product.

Features five: short fashion cycle

The fashion cycle is short, not only in the fashion season, but also in the fashion season. This rapid change has brought unlimited opportunities to the garment industry, and has also brought risks and instability to the business.

Characteristics six: the practical significance of clothing has exceeded the physiological functions of covering the body and protecting the cold.

The practical significance of clothing has gone beyond physical functions such as covering the body and protecting the cold. It has extended from aesthetic meaning to cultural value, extending the social value from symbolic meaning, thus making it difficult to make reasonable decision of clothing price.

Penetration of electricity providers further expanded

With the rise of the Internet business, the consumer market has played a great role in stimulating.

In the 2013 half of the year, the total retail sales of apparel home textiles reached 277 billion yuan, accounting for 25% of the total retail sales of all kinds of commodities in China, an increase of 39.2% over the same period last year, and the growth rate was 6.4 percentage points faster than the same period in 2014, much higher than that of the traditional channel 10.4%.

In 2015, China's total clothing output was 29 billion 921 million, an increase of 10% over the same period last year.

In the past 2012-2015 years, China's clothing output showed a continuous growth trend.

China's textile and garment industry is upgrading from traditional dominant industries to new manufacturing services, fashion industries and strategic emerging industries.

In 2015, the overall size of China's clothing and footwear statistics was 21550 billion yuan, of which the online scale was 420 billion, online accounting for 19%, and it was close to 20%. The proportion of future online sales data will continue to expand.

With the help of net red economic year, the penetration rate of clothing online shopping in China has further expanded. In 2016, the penetration rate of clothing online shopping will reach 36.9%, an increase of 10% over the same period last year.

The traditional clothing industry is expected to rebuild through e-commerce and network red brand.

It can be seen that e-commerce has penetrated into the apparel industry in various ways.

In the current clothing business market, in addition to Taobao, Tmall, Jingdong, vip.com and other comprehensive electricity providers, Bong net, Masa Marceau, dream bazaar, van customer service and other vertical clothing electricity suppliers also occupy a certain market share.

From the perspective of operation mode, there are UNIQLO stores, lingerie clothing, red collar group, Yi Bang people and other O2O electric providers. They also have Korean brands such as clothes house, Yin man, rip and silk, seven grid, etc. in addition, the reverse custom made C2M electric quantity goods and the necessary mall are also emerging.

In addition to the common B2C, C2C clothing business, Sinbad, China apparel network, clothing networking, China silk net, batch to B2B clothing business is also growing rapidly.

More and more corporate brands aim at the field of electronic commerce, trying to make further breakthroughs.

ADI e-commerce channel revenue increased by 66%, digital strategy to help consumption.

The first half of, the volume of sales continued to decline.

Hai Lan home and Tmall reach new retail strategic cooperation to open 5000 stores under the line

Semir electricity providers: innovation, change is the key content marketing new model is very bright.

In the field of electronic commerce, all of them have their own way of survival, or expand overseas markets, or join forces in strategic cooperation. No matter what kind of methods, improving efficiency is the right direction.

Conclusion:

Nowadays, consumers are increasingly emphasizing the individualization of clothing, which makes it even more difficult for some manufacturers to expand their chains by relying on mass production.

Moreover, low demand and high inventory are a common problem.

Although the clothing market is facing many problems, this does not mean that the garment industry is going to decline.

On the contrary, this is the key pformation period of the garment industry.

The clothing industry in the future is more about brand awareness and innovative design.

Big brands, designing new clothing manufacturers will stand out in the following competitions.

More interesting reports, please pay attention to the world clothing shoes and hats net.