Children'S Clothing Brand Discount Market Or Will Become The Next "Draught".

What is brand discount?

According to the world clothing shoes and hats net,

Discount is a genuine "imported noun".

This kind of business called outlets in foreign countries first appeared in the United States.

"Orlet" is a Chinese literal plation of English OUTLETS.

The original meaning of English is "export, outlet and export". In retail business, it refers to the shopping center consisting of stores selling international famous brands over the season, off shelves and broken yards, so it is also known as "brand direct selling."

(love house 2010).

The business model has been in the history of nearly one hundred years, and now it has gradually formed a large Outlets shopping mall similar to Shopping Mall, and has gradually developed into an independent retail format.

Today, this format has flourished in the United States, Europe, Japan and Southeast Asian countries, and has been introduced into China to grow and become a new mode of operation and development.

Popularly speaking, the discount store is a kind of merchandise that operates between 800 to 4000 kinds, and the business area is between 500 and 1500 square meters. Through large-scale purchase, simple decoration and simple service, the cost and efficiency can be reduced, and the commercial form of goods can be provided at super low price. There are three forms of discount stores: hard discounts (representing enterprises with German Aldi, Lidl), soft discounts (representing enterprises with Spanish MERCADONA, Poland Ladybug supermarkets) and average price shops (such as Dollar General).

Why discount stores can be popular in the European market? The first to bear in mind is its low price strategy. Low price is the lifeline of discount stores. Although WAL-MART claims to be "parity day by day", the retail price of single discount stores is 15% to 25% lower than WAL-MART's, even 35% to 40% lower than that of ordinary supermarkets.

Why is brand discount so popular?

Industry brand discounts can be summed up in 12 words: many brands, many styles, low prices and good quality.

Many brands: discount stores all over the country, more than 100 manufacturers maintain long-term cooperation, from these manufacturers to get the brand they run.

All brands roll on the goods, so there are more than 100 brands in this mode every year.

There are many styles: each brand has its own style, style and location.

It is precisely because of the operation of so many brands that there will be so many styles, and each person's vision is different. The styles are much larger, which will satisfy the eyes of the vast number of consumers and let them have more choices, so that they can choose their loved ones.

The price is low: as seventy or eighty of the goods sold by the discount shop are the original order goods and regret products, the so-called order goods are the goods produced by the manufacturers on the basis of the original ones for the rainy day, and the goods are purchased by the customers at the ordering meeting of the manufacturers. The contract is not completed because of various reasons, and the manufacturers have produced the goods again. For the manufacturers, these orders and goods must be sold to reduce losses. Therefore, the manufacturers need to cooperate with our company to distribute them, so the price is very low.

For example: for example, "balbala" brand children's clothing, the store's tag price more than 60 thousand, here more than 60 yuan will be able to get the goods.

Quality is good: it has been introduced above. As the discount shop is made by the manufacturer's original single order and regret goods, these goods are actually produced in the same production line with the manufacturer's exclusive stores and shopping malls counters, so the quality of the goods is completely guaranteed.

As mentioned above, brand discount not only has the flexibility of picking up goods, but also has the same price as bulk goods, at the same time, it has the quality that cannot be compared with bulk goods.

Compared with monopoly, brand discounts have their own prices and styles.

Combined with the advantages of bulk and monopoly.

To meet the needs of different levels of consumer groups, both in terms of price and style, they give people unexpected surprises and satisfy the consumer psychology that people want to buy branded goods and want low prices, so they are very popular.

Convenience stores are fake "draught" discount stores, which are potential stocks.

Just as the domestic retail industry sees convenience stores as the next "draught", the retail market of the other half of the world is undergoing profound changes when the business is fast approaching.

A news ignored by the industry is that in August last year, a discount store called Dollar General bought 102 WAL-MART Walmart stores in the United States.

Who dares to "swallow up" WAL-MART? In the third eyes of retail, it seems that Hardi, the originator of Amazon, has made WAL-MART lose its lead in Germany.

The more economic downturn, the better the discount shop development.

Research on the global retail industry has shown that discount stores will be the fastest growing format in the next ten years. Its growth rate is 5.6%, far higher than that of the hypermarket, or even higher than 5.5% of convenience stores.

Market prospects for children's clothing brand discount:

The brand discount mode for children's clothing has only just started in 2013, and now it belongs to the development stage. The market prospect is very good.

1, the brand of children's clothing is a well-known brand at home and abroad, and there are more than 1000 franchisees both at home and abroad.

At the same time, brand manufacturers have done enough in advertising and have a certain degree of influence both at home and abroad. They can almost be known to some extent. Some brands already have more than 2000 franchisees in the domestic market.

2, the national consumption level has been generally raised, and the national two child policy has been relaxed.

At present, the two level differentiation in the market is relatively obvious. The price of a single brand is generally high, and the family with general consumption level can not afford it. The market bulk children's clothing can not be guaranteed in quality, and the style is also externalized.

The brand discount source is just between the two, competitive in price, almost equal to the market level.

In terms of quality, it has brand manufacturers to check, materials and fabrics are guaranteed.

To meet these two points, discount children's clothing will take full advantage of the market.

3, the growth rate of children is relatively fast, and the renewal of clothing should also be replaced.

Brand children's wear discount age is 1--14 years old, which meets the needs of children's growth stage.

Therefore, the market is more extensive, and terminal customers are also more than other single brands or market bulk.

According to the three factors, such as the discount quality, brand effect and ultra low price, the discount of brand children's clothing can better maintain the fixed terminal customers.

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Brand children's wear discount shop matters needing attention

1. the location of brand children's clothing stores is very important.

Brand discount children's clothing stores, many middle level consumer groups are generally gathered in the community, so in the community is better.

Because of the brand's shopping environment, and the price is half the price.

This can attract a relatively low consumption crowd in the community.

I believe that people in the surrounding community are buying brands at low prices.

There are families in the community who buy children's clothes for their children. Many people do not want to go to the busy commercial area.

And the quality of brand children's clothing is guaranteed.

Parents can rest assured.

Brand children's clothing is novel and fashionable, and children love it.

So it will be a repeat customer.

Especially around the community, such as supermarket salesmen, post offices, hotels, restaurant owners and staff are also very large customer groups.

People who come to hotel accommodation and training are occasionally, and are big customers, who will buy a lot of suits and take them back.

So when shops choose in the community, they can consider the elements of convenient pportation outside the community.

2. brand children's clothing shop should be rich in style.

Secondly, the brand children's clothing shop must have more styles. The number of each item should not be too many, and the number is complete. When customers come in, they have to tell him that it is only a code.

Each number is available, and ask her how old the child is, then recommend it to her.

So people who basically get into the store will buy products.

3. brand children's clothing shop decoration

Decoration is an important link in the management of children's clothing stores.

Children's clothing store plays an indispensable role in the external image. It is the most striking place. It should be decorated with various methods to make it stand out.

For example, neon lights, spotlights, lanterns, reflectors, light boxes to enhance the effect, or with ribbons, flags, flowers and other foil.

In short, elegant, fresh, peculiar techniques and grotesque are the key to successful operation of children's clothing stores.

The signboard design of children's wear shop is becoming more and more important to businessmen. Some art signs, slogans and shop signs with slogans, affiliation and numbers have sprung up.

4. brand children's clothing shop must be good at selling.

The most important thing to open a shop is to sell the seller, to be warm and friendly, to make the customers feel at home and not to feel cold.

Based on the above, besides the address mentioned above, the choice of storefront address is novel, storefront decoration, good service attitude, and other factors.

From the perspective of social development, the biggest social value of retail industry is to continuously reduce the circulation cost and provide consumers with inexpensive goods.

From this perspective, discount stores belong to "advanced productive forces".

Not only our booming retail industry needs to add a competitive format, but consumers also need this format to provide cheaper goods.

More interesting reports, please pay attention to the world clothing shoes and hats net.