Alibaba's New Retail 1 Project Is Located In Hangzhou. The Industry's First Store Is Full.

Recently, there is a more exciting thing than a eight day long holiday: the box shop is ten shops.

The birth of box horse is known as "Alibaba new retail project No.1". This time, the box horse was finally settled in the headquarters of Alibaba, Hangzhou.

Besides, there are also

9 stores in Beijing, Shenzhen and Guiyang.

Reporters visited a box of fresh horses on the streets of Hangzhou canal, unexpectedly, the ordinary day should appear in the vegetable market aunt uncle gathered here today, young people are surprisingly few!

As the saying goes, "expert watch the door", people who often come in and out of boxes and horses can understand this phenomenon.

The birth of box horses has been achieved in many fields.

First creation:

Fresh scale: 6000 products come from more than 100 countries and regions all over the world. Alaska's imperial crab, live crab, California truck and big country famous winery wine are all directly picked up by professional teams worldwide, and the price is lower than that of ordinary fresh food business platforms.

Fresh stalls: equipped with dining area, processing area and professional chef, consumers can buy seafood and other ingredients at the box horse fresh site, and the store chef will kill you now.

Online order: This is also the reason why young people seldom appear. When busy, consumers can only place orders through box APP, and speed up 30 minutes within 3 kilometers.

At the same time, the fresh vegetables produced by box horses are mostly "daily fresh" by box horse.

Overnight vegetables and overnight meat will never appear on the shelves.

Moreover, on the first day of operation, Hangzhou box Ma Sheng also launched a heavy discount:

The original price of 899 yuan Alaska Gold King Crab only 520 yuan, the purchase of American snow crab can give a grouper, as well as living law Guoan lotus oysters each 29.9 yuan, buy one get one, only about a pound of live Boston lobster 99 yuan......

And "Ma Yun's set meal"!

High standard requirements, well prepared full link services, the traditional fresh shopping mode is being changed.

The sound of the horn is intense. After Shanghai and Beijing, this is the time to face the national core city. Next, it is time for the whole country to enjoy the happy life of the box horse.

With the promotion of Tmall's new retail business, the box horse has become the global retail network. Retail giants are coming to explore the shop.

This is known as "Alibaba new retail first project" box horse fresh life not only to make the national consumers alike, but also let Amazon and other retail giants suck a cool breath!

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