What Is The Performance Of Tod S Spa Without Creative Director?

Italy luxury group Tod 's SpA (TOD.MI) chairman and chief executive Diego Della Valle, also surprised, in an interview with reporters, he said he was quick to respond. fashion The role of the industry "stylist" is an old concept, fashion. brand New things must be produced every month, like a fashion editor who needs to make a new cover every month.

According to the world clothing and shoe net, since May 2016, after the departure of Alessandra Facchinetti, the creative director of women's clothing, Tod 's SpA has not yet had a corresponding role, and the company's product strategy has been swaying.

Tod s SpA, whose main source of revenue is footwear products, has been weak for 5 years. Due to the loss of multi category expansion and Asian opportunities, in early 2013, the company found Alessandra Facchinetti Facchinetti, who served as the chief designer of Gucci Gucci and Valentino Valentino, hopes to develop garment production lines, but this strategy is not successful. According to the data, the proportion of garment sales in the past five years has been decreasing year by year, from 11.4% in the 2011 fiscal year to 6.5% in 2016, and sales growth is weak. In the recent years, the largest category shoe shoe has failed to grow as an engine of growth such as Diego Della Valle in recent years due to China's continuous anti-corruption and slowing economic growth. In addition, Tod 's brand leather business is also very weak.

In mid 2016, after expressing its focus on medium end handbags, the company also said that in the middle of this year, the group will focus more on traditional, high-end products and even sacrifice short-term profits for the medium and long term goals. However, the company has not yet had a rare case in the industry that designs the main brain, which makes it difficult for the market to believe that the company focuses on high-end strategy.

In response to the negation of the creative director, Art Peck, CEO of Gap Inc. (NYSE:GPS), has had similar comments.

By the end of 2016, Art Peck had launched the most severe criticism of the garment industry's reliance on creative director. He said the group had been spinning around, and every creative director was regarded as a savior, but it turned out that they were false saviors. Even Art Peck blamed the current director of the clothing industry on the power of the creative director.

Gap Inc. Cape group is now recovering well, with the help of accelerated product design, speed of circulation and assistance from peer bankruptcy.

However, there has been a miraculous case recently in the creative director's post. The Italy brand Gucci Gucci, who was in the lead of Alessandro Michele in 2015, rebounded rapidly from its sluggish performance and became the biggest topic in the industry. Its performance also went to dust, so the market thought that a brand creative director was enough to save the brand from danger.

Data showed that the Tod 's SpA income in the first half of fiscal year ended June was 483 million euros, down 2.9% from the 497 million 600 thousand euro in the first half of 2016, and the fixed exchange rate decreased by 3.2%. During the same period, the group's same store sales fell 2.7%, down 12% in the same period last year, of which two quarter revenue was 244 million 500 thousand euro, with a 1.4% decline.

In the first half of the year, Tod 's SpA group EBITDA recorded a decline of 12.3% to 75 million 686 thousand euros, the same period last year was 86 million 311 thousand euros, the EBITDA profit rate was 15.7%, down 170 basis points by year, 52 million 317 thousand euros in the EBIT period, 15.6% lower than the same period last year, 10.8% 10.8% per annualized EBIT basis, and net profit 34 million 711 thousand euro, a decrease of 37 million 435 thousand% over the same period last year.

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