Taiping Bird And Tmall Reach New Retail Strategic Cooperation To Go Beyond Sea Lan's Home

In addition to products,

The future of retail will be data competition.

According to the world clothing shoes and hats net, Ningbo, a strong rising power in recent years.

Fashion dress Limited by Share Ltd announced on the Shanghai stock exchange that the company reached a new cooperative strategy with Tmall, Alibaba in September 20th.

Taiping bird said that the two sides intend to carry out new retail strategic cooperation in the field of brand building, big data application, consumer operation and online channel integration and international market development.

Taiping bird expects sales in 2020 to reach 20 billion, of which online sales will reach 10 billion, which will account for 50% of total sales.

Taiping bird's 2016 earnings report showed that the online retail sales of Taiping bird reached 2 billion 100 million yuan last year, accounting for nearly 20% of the total retail sales of clothing. This also means that online sales of Taiping bird will increase by nearly 4 times over the next 3 years.

If successful, Taiping bird will be able to surpass the highest revenue China fashion retail group.

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According to statistics, the first quarter of 2017, Hai Lan home group revenue grew 0.55% to 5 billion 159 million yuan, while net profit increased 5.47% over the same period last year.

The Group recorded a revenue of 17 billion yuan last year, an increase of 7.39% over the same period last year.

The picture shows the whole category flagship store newly opened by Taiping bird this year.

From the growth rate, the Pacific bird runs faster, especially the growth of the electricity supplier's income.

According to the semi annual report released by Taiping bird, the growth of Taiping bird clothing has achieved double-digit growth in the first half of the year, driven by the high growth of electricity providers. The retail sales account for 16.36%, an increase of nearly 37.8% compared with the same period last year, while Tmall is leading nearly 50% year-on-year growth.

Taiping bird expects Tmall to close to 3 billion in 2017.

Referring to the double 11 target this year, Taiping bird pointed to 1 billion yuan.

However, Hai Lan's home has also reached a strategic cooperation agreement with Alibaba. The two sides said that strategic cooperation will become the most important and sustainable sales and profit growth engine of the company in China and the world.

Through extensive and integrated use of Ali's products and services in product sales, brand building and marketing, big data empowerment and consumer operation and innovation, the company helps Hai Lan's business in China to achieve more profitable growth and accelerate digital pformation.

Zhang Jiangping told reporters that the new retail store or through intelligent equipment, smart customer service, and so on, to open up online and offline data, and feedback to the back-end supply chain, commodity planning and design links.

"Why should a store have a cashier, a shopping guide, etc., to consider things with subversive thinking?"

This means that in the near future, the next store of Taiping bird will be pformed into a smart store with smart technology. The smart shopping guide pushes your favorite merchandise. Through the virtual fitting mirror in the shop, you can realize the digital touch on one button without changing the clothes. At the same time, you can also liberate your hands, experience directly online, and send the order online to your home. This intelligent store will be pformed from the most controllable direct store and gradually copied to the franchisee.

The data will be precipitated to "brand data bank" created by Taiping and Tmall.

This bank will support the operation of intelligent stores, in essence, make the entity stores under the whole offline fully open up in the shopping guide, commodity, consumer end and payment level, and form a closed loop with the online consumer path and build the retail ecology.

Taking data as the cornerstone, Taiping bird is trying to change the traditional way of preparing for half a year's advance, so as to create a flexible supply chain to catch and respond to the needs of consumers in time.

Zhang Jiangping told reporters earlier that Taiping bird has been ahead of the layout of the "net red" economy, because the current e-commerce is all sold by traffic. "Net red" is mainly guided by the diversion. It can carry out precision marketing. If I have two million fans behind, I wear a clothes and clothes, of which 1% of the purchase has been able to sell twenty thousand or thirty thousand clothes, but must be hungry marketing, there can be no inventory.

The biggest problem in our clothing industry is inventory. Net red economy can give us inspiration.

Some analysts believe that, in addition to data and new retail competition, the future domestic clothing brand group will also face the challenge of becoming younger and compete for the young market. Hai Lan's company has 100 million of its shares known as "China ZARA" UR, while Taiping bird is also playing the next big game on the way to seize the young market, laying ahead of the market after 95, trying to seize the potential consumer who has not yet been developed with more thorough youthful measures.

As of today's release, Taiping bird's stock price has risen for 2 consecutive days, rising more than 1% today to 28.81 yuan per share, and its current market value is 13 billion 850 million, while Hai Lan home's share price has fallen by nearly 1%, and its market value has reached 44 billion 920 million.

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